Founded more than 50 years ago, TREE OF LIFE is a major presence in the herb and aromatherapy sector. In an integrated business, the company deals with everything from procurement of raw materials to product development, manufacturing, and retailing. It carries out direct sales through the 100 stores it has opened all over Japan. In tandem with the stores, the company provides cultural education in 18 TREE OF LIFE Herbal Life Colleges, and operates salons where ayurvedic therapies, including Sri Lankan oil massage, can be enjoyed. Extending its multilateral approach to anything concerned with herbs and aromatherapy, the company’s business has also expanded into areas such as organizing Slow Life Trips to places where its raw materials are grown.
Taking particular care in the selection of raw materials, the company does not use the services of trading companies or other intermediaries. Traveling all over the world, to ensure quality by direct procurement, buyers go to where the raw materials are grown. Including about 300 types of dried herbs and around 170 different essential oils, raw materials are carefully selected with an uncompromising eye on quality. In response to the diverse needs of customers, these fine quality natural materials have been developed into the huge product line, totaling about 2,500 items, that the TREE OF LIFE makes and sells.