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VIERA Global Site Home  >  You are here:Asia  >  containsMaster Engineers > containsVol.2

All About Digital Cinema Colour. The Secret Behind VIERA's Wide Colour Gamut.Digital Cinema Colour is a new colour reproduction function featured in high-end VIERA plasma TVs. Its wide colour gamut follows Hollywood standards. This function lets viewers enjoy superb, cinema-level colours right in their own living room. Keisuke Suetsugi from the High Quality AV Development Centre of Panasonic AVC Networks Company talked about Digital Cinema Colour.

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The Background of Digital Cinema Colour Development

Many flat-panel TV manufacturers are pushing the wide colour gamut of their display panels by emphasising the area of the gamut, just like saying "The bigger is the better". The concept of the wide colour gamut achieved by Panasonic is distinctively different.

Digital Cinema Color
*VIERA emulates the colour of digital cinema projectors currently in theaters.
Panasonic's Colour Philosophy

Panasonic has a clear philosophy for its image quality improvement of TVs and the other AV equipment. Simply put, we strive to "reproduce the filmmaker's intent." This is why we decided to follow Hollywood's digital cinema standards for our wide colour gamut.

The Importance of Colours to Movies

Filmmakers are very particular about the colour expression in their movie making processs. The colours play an important role in storytelling, and gives viewers emotional impact. Cinematographers and colourists usually spend at least several weeks to carefully create the colours to best fit each movie.
Panasonic's Colour Reproduction Efforts

Panasonic has long been involved in Hollywood and highly respects the work of Hollywood professionals. Since the 1990s, Panasonic has conducted a wide variety of trial-and-error experiments with the cooperation of Hollywood filmmakers. This invaluable connection was one of the prime reasons that we aligned ourselves with Hollywood in the development of VIERA's wide colour gamut. This collaboration continues to guide our efforts in image quality development.
PHL (Panasonic Hollywood Laboratory)
Comparison with the Pro Digital Cinema Projector

At January's CES, We compared the PZ850U prototype's colour reproduction performance with that of a professional digital cinema projector that contained the one and only DLP technology approved by Hollywood filmmakers. As a result, many professionals from Hollywood were surprised at how close those two images were and congratulated us. Some were even asking for the prototype evaluations to look for the possibilities of the use of the VIERA in their professional environment.
Message to the Consumer

Filmmakers usually have very specific intentions for the images they create. The fact that these intentions could not be accurately relayed to people viewing their movies at home has been a major issue for the movie industry. Panasonic has a 15-year history of collaborating with Hollywood professionals on this difficult problem. Creating truly accurate images has also been one of Panasonic's goals as it continues its shift to HDTV. I am glad that our wide colour gamut approach on VIERA was well accepted by Hollywood filmmakers. I hope you'll feel their original intention through the new VIERA and be able to enjoy the movies even more than before.

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