2008 Design Concept of VIERA | VIERA | Plasma&LCD TV

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A surface as flat as a serene, midnight lake. A shape with the sensitivity of a mid-city art gallery. An ornamental motif that arcs gracefully, like the horizon.

Thin, light and wide. Based on these three key words, this design combines functional beauty with formative art to harmonize with virtually any interior space.

SEAMLESS DESIGN MODEL - The screen extends smoothly like a single panel of glass, deleting the border between imagery and reality.

THIN-PROFILE DESIGN MODEL - The gentle side curve blends naturally with the background to make the profile seem even thinner than it actually is.

BORDERLESS DESIGN MODEL- Drawing an arc that seems to flow from its center to the left and right, to produce wide, sweeping visuals.

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