Head on this page.
Orly Kroh-Trifman (left)
Jeff Floro (middle)
Gavin Morinaga (right)
(Joined the company in 2007; Authoring manager)
To enjoy full high-definition 3D at home, the availability of 3D software is essential. The Panasonic Hollywood Laboratory Advanced Authoring Center (PHL-AC) has started Blu-ray 3D software authoring service in Hollywood, the center of motion pictures in America. Panasonic has been building solid relationships of mutual trust with the professionals of film makers, movie studios and others connected to the Hollywood movie and television industry since 1992. In addition, Panasonic has been developing super high quality video compression technology and advanced technology for Blu-ray authoring at the Panasonic Hollywood Laboratory (PHL). With those technologies and expertise, PHL-AC provides production services of high quality and innovative Blu-ray 3D software authoring. We were able to sit down for an interview with the key persons from PHL-AC: Orly Kroh-Trifman, Jeff Floro, and Gavin Morinaga.
Trifman: "How will production technologies such as video compression, subtitling and menu creation be applied to Blu-ray 3D authoring? Also, movie studios have a lot of ideas when it comes to the authoring of Blu-ray 3D. For instance, we might be talking about pop-up menu in a manner that takes advantage of depth or about bonus content that provides you more experiences being immersed in the movie's world. We'd like to incorporate creative inspirational ideas into the 3D software authoring. I want to set the quality standard which can be the benchmark of Blu-ray 3D software in collaboration with professionals in the Hollywood movie and television industry, with whom we've been building relationships of mutual trust over a period of seventeen years."
Floro: "The amount of video source data for a theatrical 3D digital movie could be as huge as several terabytes. As video compressionists, our task is to compress this data so that it fits in a single Blu-ray disc of fifty gigabytes while preserving its original picture quality of the film. PHL has been a leader in the area of standardization by developing and proposing video compression technology for recording and playback formats of Blu-ray 3D based on the MPEG-4 MVC. A 3D video consists of two images — one for the left eye and the other for the right eye. Saving the data for images that can be shared for the reproduction of both the left and right images increases the compression efficiency. It is extremely important that the quality of left and right images are in balance for a human-friendly and pleasant 3D viewing experience. We are committed to accomplish the reality with 3D of the highest quality with spending several times more hours than with 2D software authoring in tweaking the compression settings for each scene."
Trust, sensitivity, talent, passion… The collegial harmony and true collaboration at PHL will create something new to the 3D experience at home.
We'd like to expand the whole new world of Blu-ray 3D. These individuals will keep making great effort for new challenges in Hollywood, the center of motion pictures in America where more and more new 3D movies are being created.
Return to Top