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Panasonic VIERA TVs combine high picture quality, smart networking, environmental friendliness, and stylish design. They also offer a wide product range and the ability to network with many other devices through features like VIERA Link, the VIERA Image Viewer, and VIERA CAST. This site provides a wealth of detailed information on VIERA products.
VIERA Global Site Home > 
PRODUCT (US) > V series (Plasma)
Availability of models may differ depending on the area.
Please check the website of the Panasonic sales company in your country or region for details on the VIERA line-up that is available in your market.
600Hz technology lets you view superb full-HD motion and still images with 1,080 lines of resolution**. For even greater clarity with motion images, Panasonic uses its own unique image-analysis technology. This technology converts the motion in each scene into data. And each frame is practically displayed for a shorter length of time than in previous systems, to reduce aftereffects.
* when using cinema mode
** Based on APDC measurement method.
New VIERA models incorporate an improved panel production process and the new Real Black Drive system. A pre-discharge control system, the Real Black Drive system combines with NeoPDP technology to achieve next-generation black reproduction. When you're watching movies, VIERA renders images just the way the director intended, even in scenes where it's difficult to achieve a proper balance of light and dark.
* Dynamic Contrast
VIERA's wide color gamut covers 120% of the HDTV color standard. This approaches the level of colors in cinemas and produces images with extremely rich colors.
* VIERA emulates the color of digital cinema projectors currently in theaters.
THX reproduces movie images exactly as the movie's creators intended them. In the early 1980's, Lucasfilm, established the THX Standard to stipulate the audio and video quality criteria for cinema environments. The overall aim was to improve the experience of cinema-goers and faithfully recreate the audio and visual ambience that film makers intended. VIERA meets the high standards set by the THX Certified Display Program.
* THX and the THX logo are trademarks of THX Ltd. which may be registered in some Jurisdiction. All rights reserved.
VIERA recreates the unique atmosphere of movie images. Enjoy cinema quality in your own home. The images that are recorded onto movie film at 24 frames per second (fps) are reproduced at four times that speed by 24p Cinematic Playback. This achieves film like reproduction than 2:3 pull down method.
View breathtaking images with rich, vivid colors from anywhere in the room. Because plasma TVs are self-illuminating, images look beautiful from any angle. Black areas do not fade, and colors look virtually the same no matter where you sit.
* Measured using an index for evaluating color viewing angle developed by the Advanced PDP Development Center Corporation (APDC). This ensures that you will enjoy exceptional viewing quality even in the largest living rooms.
This advanced filter keeps images sharp, with minimal glare. While dramatically reducing reflections from external light, it helps to produce clear images. This filter creates pure, crisp images in a wide range of colors.
BBE® ViVA is new High Definition 3D Sound technology which integrates a 3Denhancement effect with BBE® High Definition Sound. ViVA creates an authentic and exciting 3D sound effect from stereo speakers while preserving the clarity,difinition,presence and texture for which BBE® High Definition Sound is noted. BBE® ViVA is now being offered to BBE® licensees in the consumer electronics industry.
* This is an image intended only to illustrate the effect.
It's easy to view full-HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD card into VIERA to display photos and full-HD videos on the large screen.
You can also choose from among 3 types of background music and 4 display effects. It's much more fun when you can view them on a large-screen HDTV with family and friends in 1920 x 1080-pixel high definition and a wide 16:9 aspect ratio.
Enjoy the Internet contents* right on your TV. With VIERA CAST™ technology, you can enjoy online content such as videos, photos, weather and stock information through an easy-to-use Web interface that's built into the TV. No extra equipment required.
• VIERA CAST™ home screen is subject to change without notice.
• The services through VIERA CAST™ are operated by their respective service providers. Therefore, Panasonic will assume no responsibility for the content or the continuity of the services.
• Not all features of websites may be available.
• Some content may be inappropriate for some viewers.
• Some content may only be available for specific countries and may be presented in specific languages.
• Amazon, Amazon Video On Demand, and the Amazon Video on Demand logo are trademarks of Amazon.com, Inc. or its affiliates.
• Google, Picasa, Picasa Web Albums, and YouTube are trademarks of Google Inc. in the United States and/or other countries.
• Bloomberg is a registered trademark of Bloomberg L.P.
* Abailable only in US
VIERA Link™ allows interconnected operation of various AV devices using only the VIERA remote control, by simply connecting the devices to each other by an HDMI cable.
* VIERA Link™ is a Panasonic Distinctive name for the function of HDAVI control. Not all VIERA Link™ features are useable with earlier VIERA Link™ compatible products.
With the new VIERA Tools user interface, simply press a button on the remote control and icons such as the photos or movies from the menu screen. Now you can just select the one you want. This kind of easy operation means you have more fun and less hassle.
* VIERA Tools screen design image is subject to change without notice.
** The screen display varies depending on the model.
In Game mode, quicker image response increases the enjoyment of video games when a game console is connected to the TV. What's more VIERA produces the dark images in video games more clearly. This mode works anti-image retention (wobbling) too.
Panasonic products are more friendly to the environment. All VIERA plasma display panels are mercury- and lead-free. This reduces the impact on the environment when recycling or disposing of them in the future.
These TVs can be used for over 30 years. Using high-quality products longer, and taking care of them, is the first step to environmental conservation.
A newly designed phosphor process and rear panel process give the plasma panel a longevity of 100,000 hours. This is more than 30 years of viewing when watched 8 hours a day, before the brightness of the panel decreases to half.
* This measurement is based on the time taken for the brightness of the panel to reduce to half of its maximum level. The time taken to reach this level may vary depending on the image content and the environment where the TV is used. Image retention and malfunctions are not taken into account.
When the VIERA power is turned off, the standby power of connected devices* is minimised.
* 2009 VIERA, and 2009 video products compatible with Power Save or Quick Start.
** The power consumption value differs depending on the disc and the usage conditions.
Power loss is minimised by using VIERA Link control for interconnected devices.
* Available for 2009 VIERA with HDAVI control 2 or above compatible products.
** The home theater system switches from playback to standby mode with this function.
Panasonic has further enhanced its energy-saving efficiency with fine power control and an automatic off function.
TC-P54V10: 54"Class Plasma HDTV (54.1 inches Measured Diagonally)
TC-P50V10: 50"Class Plasma HDTV (49.9 inches Measured Diagonally)
