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About Panasonic

Panasonic ideas for life

Bland Slogan: Panasonic ideas for life / Brand Promise: Panasonic generates ideas for life...today and tomorrow. Through innovative thinking, we are committed to enriching people's lives around the world.

On October 1,2008, our Company name changed to Panasonic Corporation and our brands were consolidated under the Panasonic name. With this change of Company name and unification of brands, we have newly defined the "Brand Promise", the promise which the Panasonic brand makes to customers. The following is our aspiration for "Brand Promise". We believe the best ideas come from attentive observation of everyday living, careful listening to customers... and a constant commitment to making your life easier, more comfortable, more fun. Every Panasonic product or service is created from these "ideas for life. " Ideas to put a smile on your day and brighten our children’s horizon. Ideas that embrace the planet and bring people of all ages together. As a global company, Panasonic has been in touch with different peoples around the world for nearly a century. This puts us in a good position to translate "ideas for life" into the values and lifestyles our customers aspire to. Today you will find our name on products and services that connect with every facet of daily life. This "whole life" perspective is what makes Panasonic such a trusted brand in so many languages, and every day we work to earn that trust. That’s our promise to you.

Brand Concept Movie     Panasonic-Ideas Touching Life

Every product we make has a central purpose to make those lives richer and more productive. This content introduces our ideas and technology that bring new lifestyle.

TV Ads Panasonic ideas for life -New Tomorrow-

Panasonic inspires new lifestyles and ideas for life around the world. See how we shine. See how you shine. With Panasonic.

Brand History

The origins of our brands and how they came to be.

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