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About Panasonic

Contributing to biodiversity conservation by supporting WWF

Arctic Programme

In October 2008, Panasonic signed an agreement with WWF to become one of the first corporate sponsors of WWF's work on the Arctic. The Arctic is affected first and worst by climate change; the effects of warming are already being felt by arctic animals, plants, and people. The Arctic is a global temperature regulator, but it faces challenges from both climate change and increased human use. The Arctic Programme's goal is to catalyze a new approach to understanding and managing the Arctic via a four-pronged approach:

  • - Communicating the global implications of Arctic climate change
  • - Ensuring the Arctic biosphere does not become a new source of atmospheric carbon
  • - Eliminating the additional pressures on the environment caused by unsustainable exploitative activities
  • - Establishing governance regimes to conserve the ecosystems and species of the Arctic for future generations

Panasonic's participation in the Arctic Programme is an important step towards realizing one of the company's twin business visions, 'Coexistence with the Global Environment.' Panasonic's support will enable WWF to scale up Arctic activities, including researching, monitoring, and supporting the continued well-being of key arctic species such as the polar bear, at a time when the Arctic faces unprecedented change.

Panasonic supports WWF's work in the Arctic
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® "WWF" is a WWF Registered Trademark

Catlin Arctic Survey Sponsorship

Panasonic’s commitment to preserving the Arctic does not stop with WWF’s Arctic Programme. In April 2009, Panasonic announced its sponsorship of the Catlin Arctic Survey to measure the thickness and density of the Arctic Ocean’s sea ice cover. As well as receiving financial support from Panasonic, the survey team has been using Panasonic DMC-LZ10 compact digital cameras to record the expedition and capture the both stunning and harsh landscape. The Catlin Arctic Survey also used other Panasonic AV equipment for documentation and education. The expedition finished successfully on May 13, 2009.
The Catlin Arctic Survey is an international collaboration between polar explorers and some of the world’s foremost scientific bodies, to measure accurately how long the Arctic Ocean’s sea ice cover will remain a permanent feature of our planet. The survey’s scientific findings will be taken to the national negotiating teams working to replace the Kyoto Protocol agreement, at the UN Climate Change Conference of Parties in Copenhagen in December 2009.

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