Customer Satisfaction (CS)

The following words of Panasonic's founder Konosuke Matsushita on what is "true service" express our basic customer service philosophy.

True Service
Service is an integral part of any business. A business that does not provide service is no business at all.
Service, therefore, is the duty and obligation of any business person. But, there's nothing more aggravating than service provided only out of a sense of duty. Customers can sense it.
Service means satisfying customers, and when we satisfy our customers, we in turn find satisfaction in a job well done.
Satisfied customers and satisfied employees. This is what constitutes true service.

The Corporate CS Division is responsible for the group-wide administration and strategic planning of CS activities. The Customer Care Center and the Repair Consulting Center handle inquiries and requests from customers.

Individual business domain companies and manufacturing sites cooperate with the Customer Care Center and the Repair Consulting Center to provide specialized support and incorporate valuable customer feedback and information obtained through repair services into the product development process.

We introduce specific customer satisfaction (CS) initiatives, including our Voice of Customer (VOC) program for reflecting customer feedback in management or future product development, the organization of symposiums on customer perspective-based activities, and our "Extreme CS" (XCS) program for ensuring total customer satisfaction.

• Corporate VOC Committee: Incorporating Market Feedback
• Initiatives to Incorporate Customer Feedback in Our Products
• Panasonic's Consumer Month Commemorative Symposium to Strengthen Initiatives for Improving Customer Safety and Security
• Pursuing Extreme Customer Satisfaction (XCS) in North America
• Initiatives to Raise Customer Satisfaction