Voice of the Customer (VOC) Activities

Panasonic places great value on suggestions and requests from customers, using this information to develop and improve products incorporating universal design principles.

Panasonic's VIERA televisions feature the VIERA Link interface for easy networking with a Panasonic DIGA Blu-ray/DVD recorder, AV amplifier and other components. VIERA Link enhances both convenience and enjoyment when using these audio-visual products.

We have received many comments from customers about concerns involving power consumption of the VIERA Link system. People appreciate the convenience of VIERA Link but worry about the cost of electricity for all the components in the system. For others, using "system off" every time to turn off power to recorders, amplifiers and other devices is too much of a chore.

At Panasonic, we pay constant attention to customers' feedback in order to create products that eliminate worries about even aspects that are not readily visible. To deal with these power consumption concerns, we are equipping VIERA Link products with two new power-saving features starting with new 2009 year models. The first is "Intelligent Auto Standby." This function frequently checks the status of system components and switches off power to unused devices, much like switching off lights in unoccupied rooms. The second feature is "Standby Power Save," which cuts standby power consumption of a Blu-ray/DVD recorder to the minimum when the VIERA system power is off. These behind-the-scenes features allow customers to enjoy the advantages of VIERA Link while using the smallest amount of electricity possible.