Creating an Excellent Workplace

"People are the foundation of business. Develop people before making products." Throughout its history, Panasonic has consistently placed priority on human resource development based on this philosophy. The core element of our human resources policy is building win-win relationships between the company and employees through a variety of activities based the principles of participative management, evaluations based on performance, and respect for employees. In essence, this approach means that we are simultaneously pursuing two objectives: sustaining growth in sales and earnings and allowing employees to achieve their goals through their work.

Our GP3 Plan, a mid-term management plan that started in fiscal 2008, includes a number of goals, such as expanding on a global scale and making Panasonic a manufacturing-oriented company. Within this context, the Corporate Personnel Group is concentrating on two themes: giving employees a global perspective and moving faster to make the workforce more diverse. We want to recruit and train people who can upgrade our front-line operations worldwide and drive growth. We are also taking measures to make even greater use of diverse personnel including women, young people, non-Japanese workers and many other employee categories. Our goal is to earn a reputation for Panasonic as an organization with pleasant workplaces and rewarding jobs.

Panasonic wants to grow even faster on a global scale. We cannot accomplish this without upgrading our workforce. Panasonic employees must have the skills to succeed and grow as part of businesses that operate worldwide. Furthermore, we must enable these individuals to leverage their respective strengths in order to make contributions in each step of our product creation process, regardless of their age, gender, race and nationality. Only by drawing on the skills of everyone can we build an organization for core business activities that can realize its full potential.

In the past, Japanese employees and men formed the core of the Panasonic Group. But now we need to work harder at tapping the expertise and energy of women, non-Japanese workers and young people. We view programs to increase diversity as one key to accomplishing this goal. This is why we have numerous activities aimed at providing a broad spectrum of motivated and skilled workers with opportunities in many fields. Ensuring that employees have pleasant and productive working environments is another important goal.