Approach to Biodiversity

In October 2008, Panasonic has signed up to become one of the first corporate sponsors of WWF's work on the Arctic. The Arctic, which plays a vital role as a global temperature regulator is now facing challenges from both climate change and increased human use. The WWF International Arctic Programme's goal is to help protect Arctic ecosystems and support continued well-being of key arctic species, as well as to catalyze a new approach to understanding the Arctic through researching and monitoring.

Panasonic and its customers have been jointly taking part in an eco campaign that began in 2003 as an initiative to promote greenery. Through this campaign, we have continued hands-on planting activities, as well as have disclosed information about environmental features of our products and importance of using these products via web sites, advertisements and in-store materials.

In fiscal 2009, we started so-called 'eco ideas' campaign that plants one tree for every eligible Panasonic product purchased. A total number of trees in total will reach approx. 700,000 in this campaign, and a number of tress planted since 2003 will come to about 1.2 million trees. With the cooperation of the Foundation for Environmental Education (FEE), an international nongovernmental organization, we plant trees at 32 kindergarten and elementary schools in Japan and 743 eco schools in 31 other countries. We will continue to promote greenery by planting more trees as well as encourage our consumers to use energy-efficient products.