Bringing the Passion and Excitement of the Olympic Games (China)

Panasonic supports the ideals of the Olympic Movement, which aims to build a peaceful and better world by promoting mutual understanding and peace through sports. Panasonic became an Official Worldwide Olympic Partner in the Video and Audio Equipment category since The Olympic Partner(TOP)Program commenced for the Calgary Olympic Winter Games in 1988. Panasonic also supported the Beijing 2008 Olympic Games with a full lineup of HD* equipment to bring the passion and excitement of the top athletes to the world through high definition images and sounds from the Olympic stadium to your living room.

Panasonic has applied its revolutionary new technologies to improve energy efficiency in the equipment supplied to the Olympic Venues, and the ASTROVISION large screen display system supplied to this year's Games has 1/3 the energy consumption of that supplied to the 1996 Atlanta Olympic Games. Panasonic also supplied the surveillance camera systems used at the competition venues and other places around the city to ensure safety and security for the Games.

To promote world peace and facilitate greater worldwide acceptance of people with disabilities, Panasonic has also become an Official Partner of the Paralympic Games in Beijing in 2008, and Panasonic's audio and visual technology also brought the excitement of the Paralympic Games to the world.

*Abbreviation for "high definition"

Panasonic's professional broadcast equipment DVCPRO HD series was selected as the official video recording format for the Olympic Games to broadcast the performance of the top athletes in high definition images.