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About Panasonic
Our Unchanging Management Philosophy and CSR
Since starting operations in 1918, Panasonic Corporation has made "contributing to society through our business activities" an unchanging management philosophy and the basis for all operations. One element of this philosophy is the principle that a company is a public entity of society, the very definition of CSR management at Panasonic. This section explains the fundamental concepts of our commitment to corporate social responsibility. These ideas that were conceived and implemented by Founder Konosuke Matsushita still guide Panasonic today.
A Company is a Public Entity of Society
The Founder Konosuke MatsushitaSo in one respect a business endeavor, whether it is a one-person business or a huge corporation, can be seen as belonging to the people or person who conceived it and wanted to pursue the idea. On another level, however, that enterprise exists because of, and for the sake of sustaining, society. Its justification is in part to advance and elevate culture. From that perspective a business or enterprise of any sort is, without question, a public entity.
Our founder believed that since all those things necessary to a company-people, money, land, and goods- come from society, then the company itself is something entrusted to us by society, and is actually of the society, and is thus a public entity. He also believed that, as a public entity of society, companies should contribute to society through business activities in a variety of forms, and thus it is the company's social responsibility to improve the quality of life in society.
Code of Conduct for implementing management philosophy. Basic Management Objective, Company Creed, The Business Principles
The Mission of a Corporation
The Founder Konosuke MatsushitaThe social responsibility of an enterprise can be conceived in any number of ways, but whatever the approach, the fundamental element is its contribution to society through the work that it is set up to do. The mission of enterprises that manufacture and supply goods, on the other hand, is to gear production to demand by developing superior products that will be truly useful to people; to manufacture them as efficiently as possible; and supply the necessary volume at a reasonable price.
Our founder believed that the mission of manufacturers is to produce an abundance of goods and supply them to society and thus give people more freedom and eradicate poverty. In order to keep this mission forever in the forefront of the minds and hearts of all employees, the company developed "The business principles of Matushita," (now called simply "The business principles") and these tenets live today in the basic philosophies of all group companies.
Corporate mission revealed
The company's first founding ceremony held in 1932
Existing Harmoniously with each Community and the Environment
The Founder Konosuke MatsushitaInsofar as an enterprise is a public entity that carries on its work within a social context, it is essential that the company or firm create a harmonious place within the community where it is located and maintain a balanced relationship with the environment. When a business of some kind moves in, it occupies a large amount of land, and it employs numerous people. That company must be ready to make some commitments - a promise to become a genuine part of the local community and the environment, to maintain harmony with both, and to make a significant contribution to the life of the community.
Our founder believed that eradicating poverty and coexisting with the global environment are important aspects of our corporate social responsibility and our corporate mission. He also believed that industry and the economy exist to create true wealth and well-being for people. People do not exist for industry. Thus, companies should take the lead in protecting the irreplaceable environment by putting their power to use in this area. Without doing so a company cannot truly prosper and expand.
Enriching the lifestyle of society - major household appliance lineup
Free Competition and Co-prosperity
The Founder Konosuke MatsushitaA business has to expand and develop all the time, but the prosperity that results can not be enjoyed solely by the company itself - it must be shared with society. Even if a company prospers while thinking only of itself, this situation will never last. True prosperity comes only with co-prosperity and coexistence.
Our founder believed that business transactions in which two independent businesses considered the position and development of the other as well as responding to the needs of society would lead to prosperity for all concerned. He also believed that achieving co-existence and mutual prosperity, eradicating monopolistic practices and excessive competition, and promoting "rule-based, free, and fair competition," were necessary to the prosperity of the industry and society. This belief is linked to the philosophy for appropriate compliance management in today's global markets, and to our philosophy of CSR that goes beyond Panasonic itself to encompass our entire supply chain and all its business partners and suppliers.
When producing radios, we acquired and publicly released important patents for the benefit of the entire industry
Our management philosophy will never change in any future age. Precisely because we are living in an age of rapid and dramatic change, we always go return to our origin, our founding spirit. Each individual employee draws on this to practice the management philosophy in their jobs.
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