CSR Management in practice

In October 2008 we changed our company name from Matsushita Electric Industrial Co., Ltd. to Panasonic Corporation and merged our business under the Panasonic brand. Even if the company name has changed, we continue to believe, as our founder Konosuke Matsushita did, that "Matsushita Electric is an entity of society", and we will preserve the philosophy of contributing to the development of our customers lives and global culture. In doing so, we will continue our work to provide solutions to society and propose new lifestyles through manufacturing that makes lives richer. Going forward, we will step up our initiatives for coexistence with the global environment as part of our commitment to comfort and happiness throughout the world, and for the earth itself.

It is now the 21st century, and we believe that we need to take a global view in our corporate social responsibility as well. This concept is also contained in our brand slogan, "Panasonic ideas for life." Panasonic generates ideas for life...today and tomorrow. Through innovative thinking, we are committed to enriching people's lives around the world. This is our brand promise that we make to all our customers throughout the world. We will continue to work hard under the Panasonic brand to contribute to the preservation of the global environment and the development of society and fulfill our corporate social responsibility in the 21st century.

Panasonic's aspiration for global excellence encompasses two simultaneous goals: sustainable management through manufacturing and CSR excellence in contributing to a sustainable society. Specifically, we aim to create value for customers and business partners; meet shareholders' and investors' expectations by improving growth potential and profitability; contribute to the preservation of the global environment and the progress of local communities; and provide its employees with opportunities to achieve self-fulfillment. Furthermore, we work on to become a company supported by all stakeholders throughout the world in order to realize our aspiration for global excellence.

Guided by the philosophy that a company is a public entity of society, we are committed to practicing CSR management that goes beyond laws and regulations. We will always be responsive with an open mind to the voice of society of what is right to the society and how we should behave.

Implementing CSR management globally is a matter of ensuring that the 300,000 group employees of Panasonic worldwide undertake sound measures in the course of daily business activities. We have developed global structures to promote group-wide adoption of CSR-related measures around the world. Besides systems to facilitate rapid global transmission of CSR-related messages from senior management, we have also established systems to ensure that the demands and expectations of stakeholders in various sectors and regions are reflected in business activities in a timely manner. The Panasonic CSR Board, which is chaired by the President, and other bodies, coordinate the adoption and implementation of PDCA cycle-based CSR initiatives within each region and at each business domain company.