At Panasonic we undertake our business globally, based upon the 4 main spaces where consumers carry out their daily lives (Residential, Non-Residential, Mobility and Personal).
We develop our designs based on a consistent design philosophy ‘Future Craft’.
Future Craft encompasses the spirit of creativity grounded in the heritage of Japanese craftsmanship, which values integrity and attention to detail. Future Craft is committed to principles of universal design and sustainability. We are dedicated to delighting customers through this philosophy.
Design Company is uniquely positioned in the world as an organization that designs a comprehensive range of products from consumer electronics to solutions for an entire eco-town. The products we design include home electronics, audio-visual equipment, communication devices, beauty and wellness appliances, lighting, cables, construction supplies, energy management (creation/storage/saving), homes, buildings, retail environments, healthcare products, and industrial solutions.
Year 2012 marks the beginning of a new era for the Design Company.Our biggest mission is to deliver worldwide customer satisfaction through design. The Design Centers across the globe will come together as one to become the No. 1 Design Innovation Company by 2018 in the world.
Look forward to exciting innovations into the future.
April 2013
Yutaka Negishi
President, Design Company
Through dedication and thoughtful consideration for people and the environment,
our visionary designs connect us to a brighter future.
Attention to detail and refined craftsmanship are inherent in all Panasonic products
- this is the 'Future Craft' philosophy.
Panasonic's design philosophy 'Future Craft', along with the latest VIERA TVs reflecting the philosophy, were showcased at CES, the world's largest consumer electronics show. （2013/1/8～11）
'Future Craft' design philosophy and the latest VIERA TVs showcased at design section of the Panasonic booth.
'Future Craft' introduced in 4 languages; Japanese, English, French and Spanish.
Our design philosophy ‘Future Craft’ was introduced in the Panasonic booth at the Good Design Award 2012 Exhibition; an exhibition that brings together all the products awarded with the Good Design Award. Product examples displayed included a smart phone selected for the Good Design Top 100, televisions, breakfast series appliances for the European market, LED downlight and all other awarded products were shown on video. (2012/11/23 - 25 )
Introduction of 'Future Craft'
Panasonic booth
breakfast series appliances
for the European market
At IFA 2012, one of the world's largest electronics show held annually in Berlin, Panasonic exhibited products created under Panasonic's Future Craft design philosophy which include VIERA, drum-type washing machines, refrigerators and LED light bulbs, recipient of prestigious awards including the iF Gold award.
（2012/8/31～9/5）
AV Zone
Appliance Zone
At the world biggest international furniture fair in Milan (Milan Salone) Panasonic introduced its design philosophy Future Craft (16th – 28th April 2012). Clear Glass LED Bulb and prototypes of New Wiring Devices which reflect this philosophy had displayed as examples of Future Craft realisation.
Panasonic's Clear Glass LED Bulb reproduces the sparkling warm glow of conventional clear bulb using an energy saving and longer lasting LED light. This bulb offers high quality yet ecological light and was recognized for excellence in product design winning a number of prestigious design awards in Japan and Germany.
Our new prototype Wiring Devices are energy saving switches whose unique concept was born from a new way of thinking. They can produce two different levels of brightness – one push will get a level of brightness preset by a user while another press will allow the maxim brightness. Please see the video link for more detail.
Milan Salone 2012 website (introduction of the entire Panasonic exhibition)
Our new smart phone, ELUGA was exhibited as an example of the 'Future Craft' design philosophy, at the MWC (Mobile World Congress), the worlds largest exhibition of all mobile related products held in Barcelona, Spain (27th Feb 2012 - 1st March 2012).
An area for designated to design to introduce 'Future Craft' and the new smart phone ELUGA
ELUGA was designed with the concept
'Simple & Fit'
