At Panasonic we undertake our business globally, based upon the 4 main spaces where consumers carry out their daily lives (Residential, Non-Residential, Mobility and Personal).
We develop our designs based on a consistent design philosophy ‘Future Craft’.
Future Craft encompasses the spirit of creativity grounded in the heritage of Japanese craftsmanship, which values integrity and attention to detail. Future Craft is committed to principles of universal design and sustainability. We are dedicated to delighting customers through this philosophy.
Design Company is uniquely positioned in the world as an organization that designs a comprehensive range of products from consumer electronics to solutions for an entire eco-town. The products we design include home electronics, audio-visual equipment, communication devices, beauty and wellness appliances, lighting, cables, construction supplies, energy management (creation/storage/saving), homes, buildings, retail environments, healthcare products, and industrial solutions.
Our biggest mission is to deliver worldwide customer satisfaction through design. The Design Centers across the globe will come together as one to become the No. 1 Design Innovation Company by 2018 in the world.
Look forward to exciting innovations into the future.
President, Design Company
Through dedication and thoughtful consideration for people and the environment,
our visionary designs connect us to a brighter future.
Attention to detail and refined craftsmanship are inherent in all Panasonic products
- this is the 'Future Craft' philosophy.