Design Philosophy

Future Craft

Through dedication and thoughtful consideration for people and the environment,
our visionary designs connect us to a brighter future.
Attention to detail and refined craftsmanship are inherent in all Panasonic products
- this is the 'Future Craft' philosophy.

Aspiration
  • ・Create provocative, bold, attractive designs with an emotional connection, by honing in on the essence and characteristics of the product.
  • ・Utilize advanced, ecological technologies in a revolutionary, easy-to-understand way.
  • ・Provide a vision for the future to enhance people's lives.
Craftsmanship
  • ・Select the best materials and processes for a refined design.
  • ・Perform best design practices through attention to detail.
  • ・Create excellence in harmony with the surroundings.
Human Focus
  • ・Commit to safety and integrity.
  • ・Thoroughly consider all users.
  • ・Focus on the user perspective to create products that are highly useful and easy to use.
One with the Earth
  • ・Use the most eco-friendly materials and sustainable processes.
  • ・Innovate products that are easy to recycle and long lasting.
  • ・Add value to users' lives, while reducing the impact on the environment.

With the strength we have cultivated in consumer electronics, Panasonic is now working to deliver a superior quality of life with our motto 'A Better Life A Better World', for each and every one of our customers in the spaces where they live and work.


Using our consistent design philosophy, Future Craft, our design department is currently engaged in developing solutions for the various spaces of our customers.


Panasonic possess the leadership to reveal a bright future and the spirit and attention to detail of Japanese craftsmanship. We hope to introduce more people to universal and ecological designs that promote coexistence with the environment. Panasonic Design embodies these elements of Future Craft and we will provide a new standard of worldwide customer satisfaction.


Look forward to discovering more from Panasonic Design.

April 2014
Yutaka Negishi
President, Design Company

Four quadrants

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