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About Panasonic

The employee's enlightenment

Last Update: Aug 6, 2009

Panasonic Eco Relay

From 4 October 2008, Panasonic conducted a 13-day environmental conservation campaign called Panasonic Eco Relay, across the world. This campaign started from a single employee´s suggestion, “Bring Panasonic together through environmental activities.” A huge number of employees responded positively to this message regardless of their culture or nationality, and eventually 342 offices and factories in 39 countries and regions undertook a range of environmental activities. Around 520 unique and diverse activities were held, including tree planting by employees and their families, environmental education in local primary schools, and environmental conservation activities in collaboration with ecological organizations. Staff in each area planned activities best suited to the community and brought people together to put the eco programs into practice.

Interview with a proposer

Kenichiro Dobashi
Based in Germany, Panasonic
Welding Systems Co., Ltd.
(Responsible for sales of welding
machines and robots in Europe)

The Panasonic Eco Relay campaign originated in an idea that won the ‘eco ideas’ Contest held in October 2007 that called for 25,000 ideas from Panasonic employees across the world. Here, we would like to introduce the winner´s voice.

Q. Where did the idea of Eco Relay come from?
A. The Panasonic Eco Relay was named after my favorite poem called, “Asa no Relay (Morning Relay), ” by a Japanese poet, Shuntaro Tanigawa. The poem relates that when one country on the Earth goes to sleep, another country wakes up, and people are linked by the fl ow of time in this wide world, passing a baton from one to another. Thus, we protect the world and build the future... This is how I see Eco Relay. Panasonic operates a globalscale business and employees across the world get together to link their thoughts about the environment... I wanted to set out such an idea with our batons.
Q. What do you expect of the Eco Relay in the future?
A. To be honest, I did not expect that my suggestion would expand to this level. I really feel that we have achieved a wonderful world-wide environmental activity. It was a great experience to see our colleagues with different cultures, languages, and viewpoints linked together and realized the common goal. I would like to disseminate this activity not only in our company but also throughout our communities. I hope that Panasonic will continue to be a pioneering leader in the future.

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