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About Panasonic > Environmental Activities > ‘eco ideas’ for Everybody, Everywhere > Approach in World Regions
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About Panasonic
Approach in World Regions
Three key initiatives are expanded across the globe through eco projects in each region.
‘eco ideas’ for Products
‘eco ideas’ for Manufacturing
‘eco ideas’ for Everybody, Everywhere
‘eco ideas’ Declaration in Europe
In order to reinforce environmental efforts in Europe, Panasonic Europe Ltd. lead the European Eco Project in April 2008, and announced the ‘eco ideas’ Declaration that sets concrete mid-to-long term targets for environmental sustainability management.
Targets for Europe
- ‘eco ideas’ for Products: 20 Superior Green Products to be launched by fiscal 2010
- ‘eco ideas’ for Manufacturing: 6,000 tons (or over 10%) reduction of CO2 emissions from production activities in Europe by fiscal 2010 compared to fiscal 2007 levels
- ‘eco ideas’ for Everybody, Everywhere: Engage in local eco activities jointly with stakeholders such as NGOs
Active introduction of products with high environmental performance
Superior Green Products will be actively introduced into the European market. We are committed to increase the number of such products in Europe to 20 models by the end of fiscal 2010. Our ‘eco ideas’ label and environmental features of those products are clearly indicated in order to enable consumers to easily identify such industry-leading products.
A controller IC for low power consumption and other technologies achieved the industry-leading length of talk time and standby time. Stand-by power consumption was also significantly reduced.
Inverter controller and tilted drum deliver the industry´s top level energy and water conservation.
‘eco ideas’ Factory Pilsen
Panasonic AVC Networks Czech S.R.O. (PAVCCZ) located in Pilsen, Czech Republic, a major flat TV production site, has been promoting environmental initiatives as ‘eco ideas’ Factory that aims to live in harmony with its local community. The factory has already received internal Superior Clean Factory Accreditation by reducing environmental impacts from production processes. It is also engaging in local community activities, including environmental education, working together with nearby schools, NGOs, and the city of Pilsen.
Germany: Tree planting with an NGO
In November 2008, 92 employees at Panasonic Deutschland planted 1,200 trees with an environmental NGO, Landkreis Hamburg. This was an attempt to conserve biodiversity by improving ground water provision for the Hamburg area and to increase the number of deciduous trees in the Luneburger Heide.
Italy: Supporting an NGO in marine ecosystem research
Panasonic Italia S.p.A. supported the environmental NGO, Legambiente, with digital cameras and technical devices to examine the marine ecosystem along the Italian coasts.
Furthermore Panasonic Italia S.p.A. conducted a photo contest to alert and involve end consumers. Apart from that Panasonic Italia S.p.A. employees participated in a tree planting project and planted 3,000 trees in November 2008.
Participating in the International Environmental Conference in Europe
In September 2008, Panasonic sponsored the Electronics Goes Green (EGG) 2008. EGG is an international environmental conference that takes place once every four years.
Panasonic presented its environmental efforts. In addition to the presentations, there has been panel discussions with environments experts, such as NGOs, government agencies, and media organizations.
Promoting product recycling
In April 2005, Panasonic established the Ecology Net Europe GmbH (ENE) and built up a recycling management system in Germany compliant with the European recycling regulation, the Waste Electrical and Electronic Equipment Directive. Apart from that Panasonic also joins in recycling schemes in other countries promoting the collection and recycling of used products.
ENE continues to manage efficient recycling by further strengthening their relationship with other recyclers.
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