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Global Citizenship Activities
Panasonic ECO RELAY for Sustainable Earth
- Earth Lunch Hour
Contributing to establish a sustainable global environment and society as Earth Citizens
In order to encourage employees and their families to actively engage in environmental activities at home and in their local communities, Panasonic has been promoting Love the Earth Citizens' Campaign (LE Campaign) in Japan since 1998, believing that only truly green-minded employees can manufacture truly green products. In 2008, we introduced the Panasonic Eco Relay, where employees around the world plan local environmental activities and implement those events with their employees as well as adults and children in their region. The activities have since then globally expanded and developed in various fields. We strive to contribute to establishing a sustainable global environment and society as Earth Citizens through activities under "Panasonic ECO Relay for sustainable earth," which was named in October 2010 to reflect our ideas of connecting beyond generations.
Promoting environmental education on a global scale
We independently developed the materials to be used by employees or school teachers to provide environmental education to children, and these materials are presently being used in 29 countries. Since 2007 we have also been continuing a campaign to plant one tree for each targeted product sold as an activity to increase green plants in cooperation with customers. We are conducting this tree planting activity through the Eco-Schools and LEAF program of the Foundation for Environmental Education (FEE), an international NGO.
Employees working as tree planting volunteers
Panasonic has been engaged in tree planting activities to make a green contribution as a company that uses significant amounts of forestry resources in its core business. Since 2007, both employees and senior executives have been participating in our volunteer tree planting activities conducted in Nagaki-no-mori forest in Wakayama Prefecture, Japan. Approx. 45,000 trees will be planted by a total of about 3,000 environmental volunteers over 10 years on land extending over 20 hectares.
Results of environmental education and tree planting
|Environmental education||About 726,000 children have participated in 29 countries and regions worldwide. (Cumulative total from fiscal 2010)|
|Tree planting||About 2,962,000 trees were planted in 54 countries and regions worldwide. (Cumulative total from fiscal 2008)|
Panasonic to introduce ECO RELAY activities implemented around the world.
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