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About Panasonic

Environmental Communication - Sharing Environmental Information

Environmental Gallery fiscal 2007

To inform as many people as possible about our stance and work on environmental preservation, we have undertaken a significant amount of advertising in newspapers and on TV and radio. "Understandability" is an important factor in our environmental communications because there are many topics in the environmental field that can be difficult for non-experts to understand. Our priority has been to communicate clearly how we deal with each major environmental issues and to accurately present the facts. Here is a selection form our corporate advertisements published in fiscal 2007.

List of Newspaper advertisments (Japan)

Theme Slogan Month
METEC (Matsushita Eco- Technology Center) Recycle report June
Eco & Ud HOUSE House to experience tomorrow’s life June
Continuously turning off lights Turning off neon signs throughout Japan June
RoHS Kind to the earth and strict to parts June
Environmentally friendly air conditioners Environmental technologies for air conditioners June
Green logistics Use of food oil as fuels for trucks July
Zero emission activities at factories Toward more advanced zero emission factories August
Lifecycle of home appliances (manufacture) To manufacture cleaner products September
Lifecycle of home appliances (use) Energy and water conservation technologies September
Lifecycle of home appliances (after use) Recycling September
Biomass fuels (oil fields) Green logistics by the use of bio fuels September
Biomass (plastic) Bio plastics made from corns September
Biomass (bio fuels) Use of food oil as diesel fuels September
Biomass (speakers) Speakers made using bamboos September
Initiatives for 3R design Manufacturing recyclable products October
Refurbishment of Eco & Ud HOUSE For the entire house December
Fuel cells (new year) Energy creation and conservation January
Eco & Ud (new year) Ecology and universal design January
Lead-free PDPs Lead-free plasma display panels February
Vacuum insulation Vacua series March

ECO Communication Series


Lights-out continues
(June 20, 2006)


RoHS
(June 22, 2006)


Green logistics
(July 19, 2006)


Zero emission
activities at factories
(August 30, 2006)


Initiatives for 3R design
(October 18, 2006)


Lead-free PDP
(February 2, 2007)

41st Japan Industrial Advertisement Awards


"Kitchen oil field" (September 7, 2006)

35th Nikkei MJ Advertising Award


Plastic
(September 25, 2006)


Bio fuels
(September 27, 2006)


"Bamboo speaker"
(September 29, 2006)

List of TV commercials (Japan)

Theme Title Air-play
METEC Treasure chest From November 2005
Fuel cells for household use 1 Picture book 1 From April 2006
Fuel cells for household use 2 Picture book 2 From April 2006
Fuel cells for household use 3 Picture book 3 From May 2006
Manufacturing Environmentally friendly manufacturing From November 2006

Environmental Communication Awards 2006 Prize for excellence in TV commercials on environment

Environmentally friendly manufacturing (refrigerators)

Fuel cells (picture book)

TV programs sponsored by our company

Panasonic Special

Chikyu Shinseiki
~new century for the earth~

Honorable Professor of the University of Tokyo Yoshio Tsukio, who is an expert in IT and environmental fields, introduced the tips for saving the earth in the TV program comprising three different stories.

First story: Love for forests (November 2006)
Second story: Water and soil circulation
(January 2007)
Third story: Rediscovering Japan
(February 2007)

[Related Data File]

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