Environmental Communication - Social Contribution and Environmental Awareness

Matsushita Electric Works and its labor union participated in a corporate forestation activity^* in Wakayama Prefecture, Japan, where Konosuke Matsushita, Panasonic's founder, was born, and started planting trees in a village forest in Tanabe City. This forest was named "Nagaki-no Mori" (Perpetual Forest) in June 2006, chosen from among about 400 proposals made by employees and their families. In July of the same year, Wakayama Prefecture, Tanabe City, and the company concluded an agreement on the preservation and management of the forest.
   In the first planting activity conducted in April 2007, a total of 300 people, including the president, other directors, general employees and their families, and retirees of Matsushita Electric Works, participated and planted around 700 trees, such as Zelkova, Quercus serrata, and Maple trees. We plan to plant a total of some 45,000 trees, mainly broad leaf trees, in an area of 20 hectares over the next ten years.

• * In corporate forestation activities, local governments cooperate with companies and their labor unions in local forestation.

Planting trees in Nagaki-no Mori (April 2007)

[Related Data File]

• Love the Earth Citizens' Campaign led by Panasonic's employees and their families
• The Matsushita Green Volunteer Club (MGV)
• Joint LE and MGV activities in Hitorizawa Community Woods
• Forest of Coexistence Program
• Providing support to NPOs tackling environmental and children's issues
• Local exchange activities at Sakura Hiroba