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Global Eco Projects
‘eco ideas’ Declaration in Russia
In November 2010, Panasonic Russia (PRA) announced its midterm environmental targets as the ‘eco ideas’ Declarationa in Moscow, Russia.
Targets of ‘eco ideas’ Declaration in Russia
|Items||Fiscal 2013 targets|
|‘eco ideas’ for Lifestyles||(1) Increase sales ratio of Superior GPs to 30%
(2) Strengthen eco-themed promotional activities at showrooms
|‘eco ideas’ for Business-styles||(1) Shift 50% of products originating from the Asia region to transportation modes/routes with less environmental impact
(2) Provide eco learning activities for the next generation in Russia
(3) Actively participate in eco activities of the Sochi 2014 Winter Olympic Games Organizing Committee
(4) Designate an Environment Day twice a year for employees to participate in volunteer environmental activities
Promoting next-generation environmental awareness at the Russian Seliger Forum
PRA promoted environmental awareness for the next generation at the Seliger Forum, an educational forum for young people, hosted by the Russian Federal Agency for Youth.
Panasonic actively participated in the Forum as the first main partner for Eco Week, newly established in the Forum in July 2011. Our employees ran seminars and we led all participants in cleaning up the woodland near the venue. We also awarded prizes for the best environmental projects submitted by the Forum participants.
Further, Panasonic offered help with the broadcasting equipment and in organizing seminars during the Forum. We will continue to provide support to the award-winning projects to help them achieve their goals.
First main partner in Eco Week
Eco activities across the continent on World Environment Day
Employees of Panasonic Marketing CIS, together with family members, conducted various eco activities on June 5, World Environment Day.
In Russia, we led tree planting, cleaning, and forest management in 17 locations. At the suggestion of employees, the money usually spent for snacks and recreation on the day was saved and donated to relief work for the Great East Japan Earthquake.
In Kazakhstan, we organized tree planting and a kick-off ceremony for the Eco Picture Diary Contest at a school for children with disabilities.
Kick-off ceremony in Kazakhstan
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