Panasonic´s Environmental Activities (Overview)

In October 2001, we established the Environmental Vision and an action plan, called Green Plan 2010 with an eye looking ten years ahead, and have steadily promoted innovations for new manufacturing operations. Since October 2007, we have further strengthened our initiatives with the ‘eco ideas’ Strategy, and are meeting the challenges to ensure that we will live in harmony with the global environment. In April 2007, we introduced a new environmental mark, ‘eco ideas,’ as a symbol that represents our commitment to initiatives and attitudes for environmental preservation. We are using the mark on a global basis ranging from products’ environmental labels, advertising and public relations, to employees’ environmental badges, in an effort to widely publicize our determinations.

In April 2009, we opened the ‘eco ideas’ House on the premises of our showroom, Panasonic Center Tokyo, which presents a lifestyle with virtually zero CO₂ emissions in an entire house that will be realized in three to five years into the future. While the ‘eco ideas’ House proposes products and services that make full use of our original environmental technologies and state-of-the-art digital network technologies, it also presents wide-ranging ideas that create comfortable lifestyles with minimum energy consumption through the adoption of natural blessings by learning from traditional Japanese wisdom to efficiently utilize natural and energy resources. We will disseminate lifestyles with virtually zero CO₂ emissions created through the synergy and harmony between technologies and the nature to people throughout the world, and contribute to the establishment of a carbon-free society with our ‘eco ideas.’

• ‘eco ideas’ for Products

As part of our environmental initiatives, we are striving to reduce CO₂ emissions along the whole of our business operation. In particular, we are committed to reduce CO₂ emissions from our production activities by 300,000 tons over three years from FY2008 to FY2010. During FY2009, we eventually reduced our CO₂ emissions by 510,000 tons from the FY2007 level by implementing a variety of measures and achieved our global target for FY 2010 one year ahead of the schedule. We are currently accelerating our energy-saving initiatives throughout all manufacturing processes ranging from product planning, manufacturing, sales and services aiming to reduce total CO₂ emissions by FY2011 to the FY2001 level.

• ‘eco ideas’ for Manufacturing

Furthermore, we are taking proactive measures in promoting environmental conservation activities on a global basis as represented by the Love the Earth Citizens’ Campaign (LE Campaign), where each employee works on resource and energy conservation at home and environmental conservation in communities, and by biodiversity conservation activities, including support of the Arctic Programme and the Yellow Sea Ecoregion Support Project promoted by World Wide Fund for Nature (WWF).

• ‘eco ideas’ for Everybody, Everywhere