Environmentally-Conscious Products

Panasonic has defined the percentage that GPs account for in the value of all shipments from factories of products developed in the fiscal year as the Green Product (GP) Development Rate and have set a target of 90% or higher for this rate for fiscal 2011. In fiscal 2007, we raised the target value for the GHG Factor for fiscal 2011, which is a Green Product Accreditation criterion for the prevention of global warming, from 1.5 to 2.0.
As a result, in fiscal 2008, the GP Development Rate increased to 99%, exceeding the target value of 78%. The rate also came to 96% even when it was calculated using the stricter target set for fiscal 2011.

The GP Development Rate has exceeded 90% for three consecutive years from fiscal 2006 and so we set a new target for our Green Plan 2010 in terms of the number of models to be accredited as Superior GPs.

We introduced the Superior GP Accreditation Program in fiscal 2005 and accredited 124 models as Superior GPs in fiscal 2008. We have been establishing a foundation for developing and marketing GPs, and are now steadily increasing the number of Superior GPs. As future targets, we aim to accredit 150 models as Superior GPs in fiscal 2009, 200 models in fiscal 2010, and 250 models in fiscal 2011, which is almost twice as many as the number in fiscal 2008. Using this system, we intend to increase the number of our products ranked No. 1 in the industry in terms of environmental performance.

We will also actively promote the accreditation of products that we sell outside Japan as Superior GPs.

We introduced the Super GP Accreditation Program in fiscal 2003. In fiscal 2008, we accredited the following two products as Super GPs: the Digital Camcorder DVCPRO P2 Series, which achieved the reduction of power consumption in data copying to one-hundredth and the amount of resource use to one-tenth (compared with Panasonic's conventional products) due to dramatic progress in the editing process; and the Lifinity Eco Management Systems, which help households save energy by visualizing their overall electricity usage.