Environmental Activities

For ‘eco ideas’ for Products, Panasonic is working hard to make more of its products energy efficient and free of hazardous materials. By 2012 in Asia Pacific, our target is that 80% of total sales will be from eco products that are energy and water efficient and long lasting.

Between 2007 and 2010, Panasonic's manufacturing operations in Asia Pacific will cut CO₂ emissions by 240,000 tons, which is equivalent to a 30 percent drop from 2006 levels. As part of the ‘eco ideas’ for Manufacturing pillar, Panasonic also announced today that by 2010, the company will establish one ‘eco ideas’ Factory each in Singapore, Malaysia and Thailand. The ‘eco ideas’ Factory is a model factory which embodies Panasonic ‘eco ideas’ strategy, which is aiming for going beyond stakeholders expectation in all of its business activities with three key initiatives, such as ‘eco ideas’ for Products, ‘eco ideas’ for Manufacturing and ‘eco ideas’ for Everybody, Everywhere. In particular, the Factory promotes participation in environmental communications and eco activities by employees and the local community to spread our ‘eco ideas’.

In ‘eco ideas’ for Everybody, Everywhere, Panasonic spreads its ‘eco ideas’ by promoting strong partnership with external stakeholders and implementing awareness raising activities for young generations. To heighten consumers' awareness for the environment, Panasonic will hold ‘eco ideas’ experience road show. The Company invites pupils to the road show and engage in environmental education for young generations through environmental seminars and factory tours hosted jointly with educational institutions. In addition, Panasonic opens a panasonic.com.sg/ecoideas to support consumers' eco activities.