Environmental Activities

Panasonic Malaysia Sdn. Bhd. (PM) announced new eco-conscious home appliances and held an exhibition simultaneously from October 1 to 3, 2009 in Malaysia's capital city of Kuala Lumpur. In addition to the product presentation and exhibition was the interactive environmental event, called the ‘eco ideas’ Experience, which is currently being promoted worldwide. A corner of the exhibition was set aside for the "mottainai (be aware of wastefulness)" concept which PM has been promoting since September, gaining a favorable reception.

The initial opening ceremony was attended by 542 dealers and 110 journalists. PC Managing Executive Officer Ikuo Miyamoto, Director of Corporate Management Division for Asia and Oceania, gave the opening speech, stating that "PM's sales efforts have allowed it to capture the top market share for flat-panel televisions, air conditioners, refrigerators, and washing machines. The 'eco ideas Declaration for Asia Pacific' announced in June is also being promoted in Malaysia."

PM Managing Director Takeo Endo followed this speech by giving a report on environmental activities of PM since last year, an outline of its financial review and aspiration for the second half of FY'10. He also stated that the awareness-raising “mottainai” concept would be promoted simultaneously with PM's eco activities from now on as their centerpiece, in order to ensure Malaysian elementary and other school students are conscious of environmental issues focused on the ''Reduce, Reuse, Recycle" efforts or 3Rs.

The presentation of new products centered on home appliances, such as washing machines, air conditioners and refrigerators with an intelligent inverter technology onboard. The product display showcased a wide variety of other audiovisual and systems-related products, attracting appeal for visitors to Panasonic's comprehensive strength and its eco initiatives.

The ‘eco ideas’ Experience was held concurrently in the venue, and a Mottainai World corner appealed the mottainai concept to visitors. This corner was created with the cooperation of Ms. Mariko Shinju, author of the Japanese bestselling picture book "Mottainai Grandma". The corner proved to be a success, and Ms. Shinju herself was present to give an address on the first day.

The ‘eco ideas’ Experience will next visit Thailand in December, Indonesia in March, and other countries in the Asia and Oceania region.