Environmental Activities

UK - Panasonic has won this year’s Car Free Challenge at its first attempt.

A quarter of its 355 staff, based in Willoughby Road, Bracknell, took up the challenge and shared lifts or left their cars at home on Friday, September 25. More than 2,000 local employees took part in the challenge, with companies such as TRL, 3M and Bracknell Forest Council also competing.

Simon Eves, responsible for environmental affairs at Panasonic UK, said: "We are delighted that our staff really entered into the spirit of the day which we were very pleased to include as part of our ‘eco ideas? programme for the first time this year. We have run car free days in the past, but the incentive of joining a wider challenge makes a difference and all credit to Bracknell Forest Council for their initiative in running the event.

"Panasonic UK re-located its headquaters to Bracknell 20 years ago and has been actively supporting the local community since then. As well as supporting voluntary groups and schools in the area directly, it has also been Patron of the Berkshire Community Foundation since 1992, demonstrating our long-term commitment to the community."

Cllr Mrs Mary Ballin, executive member for planning and transportation, said: “I would like to congratulate Panasonic UK on its excellent effort. We hope more people will follow Panasonic’s lead and consider leaving the car at home on a regular basis. In the current economic climate it’s not just the health and environmental benefits, it makes financial sense too.?