‘eco ideas’ Strategy

On October 5, 2007, Panasonic announced ‘eco ideas’ strategy to accelerate its activities to realize one of the twin business visions, ‘Coexistence with the global environment’, and promised to promote three ‘eco ideas’initiatives. We are committed to ‘Advanced eco’ in all our activities, as well as reducing CO₂ emissions from our production activities, and will implement our ‘eco ideas’ Declaration as the pillar for our environmental sustainability management activities. The declaration focuses on the following three initiatives:

Panasonic ‘eco ideas’ Declaration

‘eco ideas’ for Products

We will produce energy-efficient products.
Panasonic strives to reduce power consumption and CO₂ emissions in household sectors by widely spreading energy-efficient products. In addition, we accelerate the dissemination of our energy-efficient products by informing customers of their higher environmental performance.

• ‘eco ideas’ for Products

‘eco ideas’ for Manufacturing

We will reduce CO₂ emissions across all our manufacturing sites
Panasonic reduces the CO₂ emissions along the whole manufacturing processes, including product planning, production, marketing, and recycling by improving productivity. We are targeting to lower global CO₂ emissions from production activities to a FY 2001 level by FY 2011.

• ‘eco ideas’ for Manufacturing

‘eco ideas’ for Everybody, Everywhere

We will encourage the spread of environmental activities throughout the world
Panasonic spreads eco activities to global communities jointly with people in the society as well as our employees. We are also working on information disclosure of our environmental activities and environmental communication with stakeholders.

• ‘eco ideas’ for Everybody, Everywhere