Let's engage in activities that are beneficial to life and the Earth.
Let's bequeath a beautiful Earth to future generations.

We think about what we can do as an enterprise that cherishes the Earth and people.
We do whatever we can by capitalizing on our unique technologies and innovative ideas.

The synthesis of these thoughts resulted in the creation of "eneloop" - a battery with a whole new concept.

“Let's Switch from a Throwaway Lifestyle to a Use Over-and-Over Lifestyle."
This is the message of lifestyle shifting that SANYO wants to powerfully communicate.

In our daily life, we think of the environment and keep doing good things for the environment.
This small battery creates a circle of common feeling and it will expand to surely change the future of the Earth.

To bequeath a beautiful Earth to future generations.

All for the Earth. All for life.
That's what “eneloop" is.

“Let's Switch from a Throwaway Lifestyle to a Use Over-and-Over Lifestyle."

The circle of common feeling has kept expanding as part of people's everyday eco-life.
As a result, total global shipments of “eneloop" have exceeded 100 million cells*.

We want to keep expanding the circle of common feeling more and more.

This single battery is surely destined to change the future.
NEW “eneloop"

* As of October 31, 2009