Head on this page.
Head on this page.
With newly constructed condominiums in China, the trend has been to conduct "skeleton sales," with indoor concrete left bare. For that reason, customers who purchase condominiums have no choice but to select interior contractors on their own, resulting in variations in construction management when dealing with drafts, water leakage and other issues. Condominium developers in China need the help of a trustworthy housing equipment manufacturer that is familiar with construction and interior finishing.
When the building frame and interior are constructed separately, the life of a condominium can exceed 100 years. Therefore, the "skeleton-infill method," which separates the pillars/floors from the interior, is used in Japan. Panasonic offers and implements interior work based on this model. So, in order to use such know-how for "skeleton houses" in China, Panasonic has established a joint company with a local interior finishing company called "Sunny Decoration," and has implemented measures to offer turnkey interior finishing work to customers who purchase new condominiums.
In China, where there is increased interest in indoor air quality, we prevent "sick house" syndrome by offering interiors free of organic solvent. Our reassurance/safety-focused products and high-quality construction have not only helped gain customer trust but have also attracted attention in the Chinese condominium market. Such efforts have inspired a joint business with the largest developer in China, and, through that arrangement, we are now in charge of the interior finishing of condominiums for affluent people. We provide total support, ranging from project proposals and design to construction and after-sale service, thereby offering long-term quality assurance.
Minimizing product prices and boosting the efficiency of construction can reduce costs. Based on our achievements in Japan, we have taken on the challenge of developing low-cost interior work for the Chinese market. We have streamlined manufacturing and construction by utilizing our know-how in "interior systemization" and, "home equipment systemization". This has led to an approximate 30% reduction in construction prices. By creating a new brand value that combines high quality and low price, our products have become available for condominiums for the middle-income class, from which the greatest demand is expected.
Our sales target for the fiscal year 2012 is 10 billion yen. Despite the Lehman Brother’s Shock, our business continues to expand after overcoming unfavorable market conditions, partly because low-cost interior finishing has been accepted by the market segment. Moreover, instead of conventional "skeleton houses," sales of new condominiums with finished interiors, like those in Japan, have increased. Riding on the strength of this market background, we will continue to develop our business operations in other cities in China, as we strive for further expansion.
Our new goal is to help after-sales service to take root in the Chinese condominium market. Working closely with maintenance service companies, we will improve renovation and maintenance systems. We aim to establish quality standards on home interiors in China, by developing a value chain that comprises high quality housing equipment, high_precision interior construction and after-sale services.
The life of the building frame (skeleton) of condominiums is much longer than that of interiors (infill) such as water supply systems as well as floor and wall materials. Condominiums constructed with a separate frame and interior, a setup developed to preserve asset values by replacing only the interiors, are called “skeleton-infill” condominiums.
For the construction of such condominiums, it is necessary to systematize the interiors and facilitate interior replacement, such as enabling water supply system replacement without demolishing interior walls.
Panasonic Yida Decoration (Dalian) Co., Ltd.
Interior solutions provider jointly funded by Panasonic and a major real estate developer, the Yida Group, in Dalian, China
Panasonic Sunny Decoration (Shanghai) Co., Ltd.
Company in Shanghai, China, jointly funded by Panasonic and Hangzhou Shengli Rigging Hardware Co., Ltd.
Return to Top