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CEATEC JAPAN 2011

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hiroyuki

A futuristic driver's seat, "e Cockpit," provides a wide range of useful information to the driver

CEATEC JAPAN 2011
CEATEC JAPAN 2011

In the EV system solutions corner, you will find a futuristic driver's seat, "e Cockpit," that turns a vehicle into an information hub. The "e Cockpit" uses Panasonic's imaging technologies, sensor technologies, and operation devices to provide information a driver may need, when he/she needs it, in an easy to understand manner.

For example, while the EV is in motion, the "e Cockpit" will help the driver drive safely by identifying obstacles and cars coming from behind that may be in the driver's blind spot using graphics, sounds, and lights. Also, working together with environmental information of the town, e.g. locations of charging stands, the car can think about the optimal energy balance and display the optimized eco driving route to the desired destination. Also, you can check to see who visited you while you were away by checking the images shot by your doorphone on the car monitor. The EV concept car displayed in this corner makes use of technologies Panasonic has acquired through its research and development of home electronics, but this "e Cockpit" is another unique proposal from Panasonic, who creates a truly extensive range of electronic devices from car navigation systems to doorphones.

hiroyuki

EV system solutions brought to life by energy saving technologies cultivated through the development of home electronics

CEATEC JAPAN 2011

Electric vehicles (EVs) are already available, and there are high hopes that they will become increasingly widespread. Having said that, there is a key obstacle EVs have to overcome; and that is the distance it can run on a single charge. But just because you want to extend the distance, you don't want to turn the air conditioning off while you're driving in the middle of winter or summer. In order to overcome this obstacle, EVs require better energy efficiency.

Panasonic is proposing a system solution for EVs, which is an application of energy saving technologies or energy management capabilities that combines solutions that create and store energy cultivated through its development of home electronics. In the booth you will find a life size concept car on display, and you can easily see what know-how developed for home electronics is being used in which devices. The key devices of the "heat," "battery," and "power" systems, which form the foundations of the conceptual EV, make use of such know-how and when these devices work together, they can help expand the distance the EV runs on a single charge and help various systems such as the air conditioning save energy.

CEATEC JAPAN 2011
CEATEC JAPAN 2011

First, let us start with the "heat system," which is responsible for the air conditioning inside the vehicle. Heat pump's inverter control technology developed for the water heater and air conditioning has been applied to the air conditioning system for EVs, thereby reducing the load on the battery. Moreover, the concept car also features seat heaters and feet heaters, which is an application of heating devices for homes. I think we will probably feel warm enough even with just the seat and feet warmers. Panasonic is also developing an even more efficient heat system, which can improve the distance EVs can travel by 30%.

CEATEC JAPAN 2011

Next up is the "battery system." This has been realized by applying battery technologies cultivated through the development of batteries for PCs, electric power assisted bicycles, and hybrid cars. Panasonic is developing cylindrical lithium-ion batteries, which are high capacity and best suited for long-distance travel, and square-type lithium-ion batteries suited for a wide range of applications from hybrid cars to EVs. There is also a module prototype on display, which has packaged together cylindrical lithium-ion cells. Panasonic aims to create batteries that can, even though they are the same size, extend the distance by 50%, so that they can help bring to life a safe, long-lasting, long life-span EV battery. Even if the distance increases, if the battery has to be bigger and heavier, it will have a negative impact on energy efficiency, so I can't wait to see what Panasonic's proposals will be in the future.

CEATEC JAPAN 2011
CEATEC JAPAN 2011

Lastly, the "power system." This has used energy saving, safety enhancing technologies such as compact, yet highly efficient power conversion technology and power transmission detection technology cultivated through the R&D of microwaves and IH cooking heaters for the creation of EV charging devices. The charging devices on EVs can work together with outdoor plugs for homes and charging stands for public facilities, so it helps relieve concerns about being able to charge the EV whenever you are out. In the presentation, the MC demonstrated how the EV may be plugged into the residential charging stands (prototype), and you can see how the AC power is converted to DC as it charges the EV.

CEATEC JAPAN 2011

Panasonic is also putting its back into developing practical infrastructure such as charging stands and contact-less charging systems, which do not require you to plug in the EV. It is also looking into how energy for homes and EVs can work together. For example, in the future, it may be possible to use electricity stored in EVs as a backup energy source for home in case of emergencies.

As an example of further enhancing the energy efficiency of EVs by having the "heat," "battery," and "power" systems work together, the demonstration explained how while you are charging an EV with the residential charging stand, the EV will prioritize the use of power from the external source rather than the EV battery to run the EV's air conditioning. This way, the EV can stay fully charged yet make the temperatures within optimal for you when you get in the car.

Looking at these EV solutions made me become more aware of the obstacles EVs were facing. The improvement of devices that you do not normally see will help make EVs more widespread.

hiroyuki

100% of the lights in the Panasonic booth are LEDs

CEATEC JAPAN 2011
CEATEC JAPAN 2011

To help reduce the impact on the environment, 100% of the lights in the Panasonic booth at CEATEC JAPAN 2011 are LEDs. This has led to a significant reduction in energy consumption compared to last year - 30% per unit space (3m x 3m). You will see LEDs everywhere you look - down lights hanging from the ceiling, lighting that shines on the panels. President Ohtsubo spoke about the "Green Business Innovation" and Panasonic's activities to reduce its environmental impact in the keynote speech he gave on the first day of CEATEC JAPAN 2011. Panasonic's decision to use LED lamps to light up its booth is a representation of this commitment Panasonic has made as a leading eco company.

hiroyuki

Wi-Fi compatible LUMIX DMC-FX90 lets you conveniently share photos and videos on SNSs and the Blu-ray Disc(TM) recorder's new function lets you create a "moving album"

CEATEC JAPAN 2011

In one of the photo digests I uploaded on the first day of CEATEC JAPAN 2011, I mentioned the Wi-Fi compatible LUMIX DMC-FX90 and how it can send photographs taken to a smart phone over the Wi-Fi network. At the booth, a demonstration introducing how the same LUMIX can send photographs to the "LUMIX CLUB PicMate," a photograph/video sharing site Panasonic provides free of charge, takes place.

CEATEC JAPAN 2011
CEATEC JAPAN 2011

The whole process is really simple. Press the "Wi-Fi" button on the DMC-FX90 and when a list of the photographs is displayed, touch and drag upwards the photograph(s) you want to upload. Next, choose "Web service," then "LUMIX CLUB PicMate" as the destination, and the camera will start uploading the selected photograph(s). Even if you don't have a "LUMIX CLUB PicMate" account yet, you can register for one from the DMC-FX90 menu. If you use the "LUMIX CLUB PicMate," you can upload pictures to SNSs such as "Facebook" or "mixi," or also send photographs to the Blu-ray Disc(TM) recorder in your family or friends' homes. I remember going to get photographs from my wedding reception developed at a 45-min photo shop back in the day so that I could share them with friends who came to the reception. Nowadays you can share your photographs instantly, so the way we enjoy photographs has changed significantly.

CEATEC JAPAN 2011The "moving album maker" function lets you create a slide show by combining photographs and video stored on the Blu-ray Disc(TM) recorder and a BGM. The created album may also be stored onto a DVD or Blu-ray Disc(TM).
hiroyuki

"Fujisawa SST" brings to life a smart lifestyle by integrating the energy, heat, and information network of the entire town

CEATEC JAPAN 2011

People around the world have developed a keener awareness for energy issues. As such, the "Smart Life in the Entire Town" corner, which introduces the "Fujisawa Sustainable Smart Town (Fujisawa SST)" Panasonic is helping realize in collaboration with other partner companies, is crowded with many visitors day in and day out.

CEATEC JAPAN 2011
CEATEC JAPAN 2011

The "Fujisawa SST" being built in the city of Fujisawa in Kanagawa prefecture is scheduled to open by March 2014. A state-of-the-art eco town will be created here by optimally integrating the electricity, heat, and information network to help reduce CO2 emissions by 70% and use of water by 30%. Together with its partners, Panasonic aims to create a smart town where renewable energy may be used efficiently and people can have access to extremely convenient services. You can go on a virtual tour of this smart city, which uses a diorama and computer graphics.

The following 5 services will be available in the "Fujisawa SST":

Energy
Every home in "Fujisawa SST" will be equipped with solar power generation systems and storage batteries. Some homes will be all electric; some others will have fuel cells. The energy created from renewable resources will be stored in storage batteries. The electricity in the entire home may be optimally controlled by connecting these devices via the Smart Energy Gateway (SEG) and used by energy saving products. This thinking will also be applied to stores and facilities, so that the energy in the entire town may be controlled optimally and efficiently, and so that the town will have a back up energy source in case of emergencies.

Mobility services
In order to make electric vehicles (EV) and electric bicycles more widespread, the town will have communal parking lots with charging facilities. Greater contributions to CO2 reductions can be made by also making it possible for the people living in town to share EVs and bicycles.

Security services
The town will have LED street lamps and surveillance cameras and sensors. The citizens of this town will be well protected, so that they can lead a safe, secure life without having to feel as though they are being watched.

Health care services
The health data of residents of the city can be stored on the cloud and may be used to help people manage their health and even beauty.

Community services
Provide a one stop portal service, which provides locally relevant information, shopping information, etc. useful for all.

Panasonic will apply the technologies cultivated through its involvement in the "Fujisawa SST" to smart town projects undertaken in other countries such as Singapore and China, so that it may contribute to the preservation of the global environment.

Panasonic's "Fujisawa SST" concept won the grand prix in the "Prosperous and ideal lifestyle and society category" of the "CEATEC AWARD 2011" given to top caliber exhibits and announcements showcased at CEATEC JAPAN and the "The 2011 Kibo award," a special award of the "CEATEC JAPAN 2011 Innovation Awards" selected by U.S. journalists. These prizes seem to reflect the visitors' interest as well.

hiroyuki

"Room Jump Link" lets you enjoy content recorded on the Blu-ray Disc(TM) recorder from any room in your home

CEATEC JAPAN 2011

We can store a lot on the Blu-ray Disc(TM) recorders now - recording up to 4 programs simultaneously onto the large capacity HDD or storing photographs or videos you have shot. But I am sure you may be finding it hard to find time to relax and enjoy all these content in the living room, and so the library of unwatched content may be building up. This is where the "Room Jump Link" comes in handy.

CEATEC JAPAN 2011

"Room Jump Link" is a function, which lets you watch content stored on the Blu-ray Disc(TM) recorder in the living room in a different room via the wireless network. You can watch a recorded program in another room even if the rest of the family is watching a different program on the living room VIERA. You can also watch content stored on the external HDD, so you can record as many programs as you like.

CEATEC JAPAN 2011

If you have a "Room Jump Link" compatible VIERA in the kitchen or in the bathroom or a portable TV, you can watch the recorded programs at any time, from anywhere. And a feature, which allows you to forward broadcasts will let you watch programs like MLB or European football matches in a room without an antenna or on a VIERA without an embedded BS/CS tuner live. So now you can watch the live broadcast of such content from the bath tub.

I was stuck in bed for about 3 days with a cold in the middle of August. I watched TV from my room so that I wouldn't give my cold to the rest of my family, but if I had the "Room Jump Link" then, I could have had much more fun being sick.

CEATEC JAPAN 2011

This display explains how you can take programs recorded on the Blu-ray Disc(TM) recorder out with you on the digital media player. A few years ago we could do this via a USB cable, then the SD Memory Card, and now the process has become wireless. You can preset the time for transferring content, so you can record a news program at night on your Blu-ray Disc(TM) recorder, and program it so that it will transfer it while you are asleep. Doesn't this sound really convenient?

hiroyuki

The fully integrated twin-lens 2D/3D camera recorder, HDC-Z10000, showcased in Japan for the first time!

An announcement about the fully integrated twin-lens 2D/3D camera recorder, HDC-Z10000, was made on September 30, and it is being showcased in Japan for the first time here in the Panasonic booth. In the shooting corner, a long line of people were waiting for their turn at shooting with the new camera recorder.

CEATEC JAPAN 2011

The HDC-Z10000 is a digital high definition camera recorder for semi-professionals. It is AVCHD 3D/Progressive compatible, has a new lens with "nano surface coating," a new "crystal engine PRO II," and dual 3MOS sensors, which all enable you to shoot high image quality FULL HD 3D images. It boasts the industry's shortest close-up range of approximately 45cm for 3D macro shooting, so it would be interesting to shoot not only the landscape, but also subjects such as flowers and insects close up.

CEATEC JAPAN 2011
CEATEC JAPAN 2011

What really amazed me when I touched it was its light weight. The camera recorder is only about 1600g (without including the SD Memory Card and battery). Being told that the camera recorder is 1600g may not give you a good idea of how light it exactly is, but it is much lighter than it looks. You can carry it around in one hand without feeling the burden. The HDC-Z10000 on showcase doesn't have a battery, but the hold is well balanced with or without the battery.

In the shooting corner, you can wear the 3D Eyewear and watch images shot live by the HDC-Z10000 on the large screen. Some visitors seemed quite amazed by the transformation of the scene in front of them into 3D.

CEATEC JAPAN 2011

Here is the line-up of the LUMIX G series. You will also find on display, the top of the line G series lens, the X lens. I have been using the LUMIX GF series, so I was keen to check out the X lens. They let me take a closer look at the telephoto lens, LUMX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. The mechanical zoom of the lens moves very smoothly in response to the lever, and it hardly makes any noise. I am sure it will be excellent for shooting movies as well.

CEATEC JAPAN 2011

This is the twin-lens compact digital still camera. According to the Panasonic staff, development is underway so that the digital camera can be made available this winter. You will not only be able to shoot still images, the camera will also be able to shoot AVCHD format video.

hiroyuki

The FULL HD 3D world offers greater fun with end-to-end 3D solutions

CEATEC JAPAN 2011

The FULL HD 3D corner is, as you would expect, a very popular corner of the booth. Visitors seem mesmerized by the various dynamic content shown here such as the extended animation film, "009 RE:CYBORG," I introduced earlier, Hollywood movie trailers, and footage from the Olympic Games.

As you may know, Panasonic has been supporting the Olympic Games with cutting-edge AV equipment for over 20 years, since Calgary 1988. You will find a corner displaying professional 3D broadcasting equipment, alongside the transitions of the past. The fully integrated twin-lens 3D camera recorder, AG-3DP1G, 3D compatible memory card portable recorder, and multi-format live switcher are some of the devices on display here. These broadcasting equipment will support the 3D broadcasting of the Olympic Games, which is just around the corner.

CEATEC JAPAN 2011

The history of Panasonic's support of the Olympic Games. The evolution of imaging technology from the D-3 official recording format to digitalization, high definition, and to 3D is very interesting.

CEATEC JAPAN 2011

The fully integrated twin-lens 3D camera recorder, AG-3DP1G. Unfortunately you can't reach out and touch it, but although it has a twin-lens structure, the size isn't really all that different from a single lens camera, so I imagine that you could still be very light on your feet and shoot 3D images.

And for the home, Panasonic has showcased 3D compatible VIERA, Blu-ray Disc(TM) recorder/player, LUMIX, and camcorders as part of the 3D Link. As you can see, the environment for "shooting," "viewing," and "cherishing" in 3D is already in place. One task that still remains is creating an even richer variety of 3D content. But as I have explained, the 3D environment in the broadcasting arena has also fallen into place, so I am sure more and more entertaining 3D content will become available in the future. I am going to keep a close eye on Panasonic.

CEATEC JAPAN 2011
CEATEC JAPAN 2011

The new 3D Eyewear, TY-EW3D3, available in 2 sizes - small and medium. The lenses have become thinner, so now they only weigh approximately 26g. The material used for the temple is a soft, lightweight nylon resin used in medical devices. I think the gradation is quite chic.

hiroyuki

A "smart lifestyle in the entire home" where the SEG connects together devices that create energy, store energy, and save energy is right around the corner!

This summer, I am sure many people in Japan thought about energy consumption at home. The electric company asked people in affected areas to help conserve energy to avoid power shortages, so I am sure many people made efforts to contribute by setting their air conditioners at a higher temperature or by changing the incandescent light bulbs to LED lamps. As a result of these efforts, we were able to conserve more energy than expected. But I think this made us all think about the complication of the various energy issues, e.g. stable supply of energy and balancing energy savings with comfort.

CEATEC JAPAN 2011

In the "smart lifestyle in the entire home" corner, Panasonic showcases the "Smart Energy Gateway (SEG)" and "smart appliances," which will help people lead a lifestyle that balances both ecology and comfort. Let me describe these in detail.

In order to optimize use of energy at home, what we first need to do is to understand the flow of energy in our homes. What plays a key role in this is the SEG (prototype). The SEG connects together the solar power generation systems and fuel cells that create energy and storage batteries that store energy created until needed, makes the flow of energy in the entire home visible, and intelligently controls the energy flow. In a way, the SEG functions as a control tower exchanging information about electricity. You will also see on exhibit a TV displaying information on electricity received from the SEG.

CEATEC JAPAN 2011

The SEG acts as a control tower that exchanges information about electricity received from the solar power generation systems, fuel cells, storage batteries, and smart appliances.

CEATEC JAPAN 2011

Information about the flow of electricity in your home received from the SEG can be displayed on the TV in the living room. You can also access the same information from a smart phone, so you can check to see the energy status in your home at all times.

CEATEC JAPAN 2011

The "power conditioner" (prototype) controls the electricity in the home based on the information received from the SEG.

CEATEC JAPAN 2011

For example, the amount of energy you consume may increase around dinner time because you may use the air conditioner and the IH cooking heater at the same time. In such cases, the SEG will automatically curtail the energy consumed by the air conditioner. You can check to see the amount of energy consumed in your entire home on your TV or smart phone. The combination of the SEG, solar power generation system, and storage batteries will enable you to create energy from the sunlight during the day, store the unused energy in storage batteries, and use it at nighttime when the energy consumption reaches a peak to realize a green and comfortable living. If a blackout occurs, the storage battery will provide a stable supply of energy to devices that you want to supply energy to on a priority basis, such as the lighting in the living room, refrigerator, and TV. Moreover, in the future, Panasonic aims to connect the SEG and the electronic vehicle (EV) together through the charging infrastructure to utilize the high capacity storage battery of an EV at home.

By connecting to the cloud, "smart appliances" can offer even greater convenience and comfort.

On a hot summer day, you might leave your house after having programmed the air conditioner to kick in around the time you expect to be home. But unexpected hot climates may push the temperature indoors upwards significantly. In such occasions, the air conditioner will work together with the cloud to ventilate and cool your home, so that the room temperature would be nice and comfortable by the time you get home. Even if your plans change and you are going to get home at a different time, you can change the timer settings from your smart phone. In the exhibit, a "small wireless adaptor" (prototype), which may be attached to a smart air conditioner to wirelessly exchange information with the SEG. Moreover, by connecting to the cloud, the IH cooking heater can automatically adjust the cooking time according to the suggested or seasonal recipes. Home electronics can work in collaboration, so you can see a message on the living room TV telling you that the food is almost ready.

CEATEC JAPAN 2011

The "small wireless adaptor" (prototype) can be attached to smart appliances. It can exchange information wirelessly with the SEG, so you don't have to worry about where to install your smart appliances.

As you can see, Panasonic proposes a lifestyle with virtually zero CO2 emissions in the entire home with ideas for "creating energy" at home, "storing energy" created, "saving energy" by preventing wasteful consumption of electricity with products equipped with "ECO NAVI," and ideas for "energy management," which connects these solutions together and efficiently manages them. In this corner, you can get a glimpse of what a smart lifestyle of the near future may be like with solar power generation systems, storage battery modules, fuel cells, and smart appliances, which can all be connected over the network around the SEG.

Of course I would like to do my part in conserving the environment, but it is really smart that by using these products and services, you can reduce the impact you have on the environment without making a conscious effort. Watching all these exhibits made me wish I could have such a smart home some day.

hiroyuki

Cloud-based service, "VIERA Connect," makes TVs even more convenient

CEATEC JAPAN 2011

"VIERA Connect," a cloud-based service that just began on October 4 in Japan, is drawing much attention in the booth. "VIERA Connect" provides applications that let you enjoy video on demand, live concerts, various useful information, digital books and leaflets, communication, and games on the VIERA.

You can enter the world of "VIERA Connect" by using the VIERA remote control to go to the menu screen and choosing "VIERA Connect." Then you can select the one you want from among a bunch of application icons on display. The menu screen moves very smoothly, so you don't have to wait for it to respond.

CEATEC JAPAN 2011

I had a go at playing "Asphalt 5." The application had already been downloaded, so it only took a few seconds until the start screen was displayed. I used the VIERA compatible gamepad (sold separately) to play the game. The acceleration, brakes, and handling felt very smooth. It is comparable to the operability of game consoles, so it is really hard to believe that the game is just running off the VIERA. What makes this possible is the middleware, "Ajax-CE," Panasonic developed for its TVs and the PEAKS processor. You can also play against other players online.

CEATEC JAPAN 2011

VIERA Connect also lets you enjoy movies, live concerts, sports broadcasts, various useful information, Twitter, Skype, etc. All these applications and more are available on the apps store, "VIERA Connect Market."

CEATEC JAPAN 2011

Because "VIERA Connect" is a cloud-based service, you don't have to worry about downloading too many applications and the memory space, but you may need an SD Memory Card for some applications. More applications will be added to the line-up, even before the end of the year. The racing game, "Asphalt 5," I mentioned earlier can be downloaded from the "VIERA Connect Market" for 600 yen. Some visitors commented that "It was a bargain to be able to buy the game for that price." VIERA has taken another step closer to transforming from a TV you simply watch to a TV you use with "VIERA Connect."

CEATEC JAPAN 2011

You will also find on display "VIERA remote," which lets you operate the VIERA using smart phones such as iPhones, electronic book readers (tablets), and devices such as the iPod touch and iPad. Using a touch panel, you can slide your finger or draw a circle to operate the VIERA, or you can also use the same menu as the VIERA remote control. "VIERA remote" application is available for both Android OS and iOS.

hiroyuki

Corporate stage presentation introducing "Panasonic's Smart Life for an Entire Lifestyle"

CEATEC JAPAN 2011

What you find behind the symbolic display of ideas that create and store energy is a theater-like space where the corporate stage presentation takes place. The presentation introduces Panasonic's proposal for a "Smart Life for an Entire Lifestyle," which helps realize a "better lifestyle, which offers people around the world a sense of security, comfort and joy in a sustainable way."

CEATEC JAPAN 2011

Today, we face a wide range of environmental issues such as global warming and shifting to renewable energy. Especially this summer, people in Japan really had to address energy shortages, which helped many of us become more aware of energy issues. To respond to these concerns about saving energy and energy shortage, Panasonic, who aims to become the "No.1 Green Innovation Company in the Electronics Industry," proposes ideas that make local production and local consumption of energy possible. This involves the use of renewable energy created by, for example, solar power generation systems, and storing energy created in storage batteries.

CEATEC JAPAN 2011

What connects the solar power generation systems and storage batteries together and intelligently controls the flow of energy throughout the home is the Smart Energy Gateway (SEG). The SEG makes the flow of energy in your home visible and lets you forecast the amount of energy to be created and track the changes in the amount of energy consumed. These solutions will help realize a safe, secure, and sustainable lifestyle without you having to sacrifice comfort by optimizing the use of energy. Even if a blackout occurs, the system will automatically supply energy to truly essential devices such as emergency lighting and refrigerators.

CEATEC JAPAN 2011

Also, by connecting to the cloud via the SEG, smart appliances can help make household chores and lifestyles more comfortable and convenient. Smart appliances not only save energy independently, they also learn the daily routines of the users and add new functions by downloading them from the cloud to evolve to become optimal for your home and lifestyle.

CEATEC JAPAN 2011

Panasonic has placed the environment at the center of all its activities, but it also believes that a lifestyle filled with fun and excitement is just as important. So it proposes the "Smart AV Life," made possible with "connectable TVs" equipped with numerous network functions that make our lives more comfortable and convenient and "3DTV" for which more and more content and compatible products are becoming available.

CEATEC JAPAN 2011

Panasonic's "Smart Life for an Entire Lifestyle" proposal is coming to life in the "Fujisawa Sustainable Smart Town (Fujisawa SST)" scheduled to open by March 2014. The energy for this town will be created by solar power generation systems and stored on storage batteries. And by connecting to the information network, a wide range of services such as EV car sharing services, security services, and healthcare services will be offered. Panasonic hopes to start with the "Fujisawa SST" and contribute to the realization of smart towns across the world.

The corporate stage presentation this year has incorporated state-of-the-art imaging technology known as "projection mapping." There is a white sculpture in front of a white screen. Images projected onto the setup transforms into truly stereoscopic homes and buildings. This very unique presentation, which takes place every 15 minutes, is crowded with many visitors every time. By watching the corporate stage presentation, you can not only enjoy cutting-edge imaging technology, but also learn about the highlights of the Panasonic booth.

hiroyuki

President Ohtsubo delivered his keynote speech

Yesterday, on the first day of CEATEC JAPAN 2011, President Fumio Ohtsubo of Panasonic Corporation gave a keynote speech from 14:00 at the International Conference Hall. Luckily, I got an admission ticket to the keynote speech. When I got inside the convention hall it was packed. I saw many journalists and reporters from abroad, too, confirming my expectations for the level of interest in Panasonic's announcements.

The keynote speech was streamed live via USTREAM(R) and Channel Panasonic, but let me introduce the key points of the announcement. The theme of the keynote presentation was "A New 'Lifestyle Revolution' Brought about by Electronics."

CEATEC JAPAN 2011

President Ohtsubo began by highlighting how although the global population is multiplying at an alarming speed and a significant increase in the consumption of nature's resources is expected, because IT has brought people around the world closer, enabling us to share environmental awareness day-to-day, leading an ecological and smart life has become a familiar and well accepted concept.

President Ohtsubo explained that against this background, Panasonic aims to become the No.1 "Green Innovation Company" in the electronics industry by its 100th anniversary, and to drive a new 'Lifestyle Revolution' with its "Green Life Innovation" and "Green Business Innovation."

With "Green Life Innovation," Panasonic aims to realize a green, yet rich and comfortable lifestyle. More specifically, Panasonic will propose a lifestyle that well balances "comfort" and "eco-consciousness" with a wide breadth of energy solutions for the home, which can also be applied to entire towns, that "create energy" with solar power generation systems and fuel cells, "store energy" created in storage batteries to deliver a stable power supply, and "save energy" with home electronics that intelligently prevent wasteful consumption of energy. This thinking is represented by the products and solutions displayed in the Panasonic booth at CEATEC JAPAN 2011.

With "Green Business Innovation," Panasonic aims to reduce the environmental impact of its business activities and to share the technologies and ideas developed in the process with the rest of the society. As an example, President Ohtsubo mentioned the "Panasonic Eco Technology Center" and the commitment to recycling home electronics. This center turns end-of-life home electronics such as TVs and washing machines into reusable resources. The recycling technologies and ideas developed at this center are also reflected in the development of new generations of products. Materials created from recycled products are already being used for some parts of products such as refrigerators and washing machines. This all means that when we choose a Panasonic product, we are in a way helping the environment. Then, he introduced ideas for creating energy and storing energy in Panasonic's factories.

CEATEC JAPAN 2011

Lastly, President Ohtsubo introduced 3 key considerations that are indispensable to bringing about a 'Lifestyle Revolution.' The first key consideration is to "achieve optimization without making a conscious effort." This balances comfort with energy savings with home electronics that learn consumer's lifestyle routines such as products equipped with "Eco Navi." The second consideration is being "able to use all functions without any special efforts," which will allow all users to intuitively use products such as operating the TV in the kitchen using simple gestures. The third consideration is "being prepared just in case." Panasonic Corporation, Panasonic Electric Works Co., Ltd., and SANYO Electric Co., Ltd. will fully integrate and restructure the various business domains and start anew in January 2012. President Ohtsubo ended his speech by reemphasizing the group's commitment to providing a wide range of solutions that will help realize a green, smart lifestyle.

You can watch the keynote speech from "Panasonic LIVE @ CEATEC," so if you haven't seen it yet or want to see it again, please take a look.

hiroyuki

Photo digest - Enjoy 2D images as 3D on your Blu-ray Disc(TM) recorder with the 2D-3D conversion function

CEATEC JAPAN 2011

This corner introduces Panasonic's Blu-ray Disc(TM) recorder, which lets you enjoy even videos recorded in 2D as 3D. You can fine tune the depth of the images, so content you've already seen before may look new and fresh in 3D.

hiroyuki

Watch a special trailer of the 3D animation, "009 RE:CYBORG," exclusively at the Panasonic booth

CEATEC JAPAN 2011
CEATEC JAPAN 2011

Last night, an announcement was made about the full length 3D animation, "009 RE:CYBORG" (scheduled to premier in fall 2012), directed by Kenji Kamiyama. You can watch a special trailer of this 3D animation in the FULL HD 3D corner of the Panasonic booth.

The "009 RE:CYBORG" is a modern take on the manga, "Cyborg 009" originally created by Shotaro Ishinomori. Since the 1960s, "Cyborg 009" has been made into numerous animations. I remember watching one when I was little (so now you can guess my age). But I never imagined that the manga would be made into a high image quality, FULL HD 3D extended film. Panasonic is committed to helping generating entertaining 3D content, so it has become a special sponsor of the "009 RE:CYBORG." The special clip showcased at the booth introduces many 009 members with special abilities. You can enjoy these characters moving at rapid speeds and flying through the air in dynamic FULL HD 3D imagery. So if you're going to be at the Panasonic booth, make sure to stop and experience the immersive content exclusively available at the Panasonic booth.

hiroyuki

Photo digest - A newly design UI offers even greater acTVila operability

CEATEC JAPAN 2011

This is the exhibit for acTVila, a video on demand (VOD) service available in Japan, which will be given a fresh user interface (UI) as of October 6. You can check out the operability of the new UI here. The menu screen displayed on the large screen responds very quickly, and the search function works even better now, so you can find the video you want to watch more quickly.

hiroyuki

"Panasonic LIVE @ CEATEC" begins tomorrow. Don't miss the live broadcast from the Panasonic booth!

CEATEC JAPAN 2011

Did you watch President Ohtsubo's keynote speech which was broadcasted at 14:00 today on USTREAM(R) and Channel Panasonic? On USTREAM(R) alone, a total of 9,000 users watched the speech.

"Panasonic LIVE @ CEATEC," which will introduce the highlights of the Panasonic booth live, will begin tomorrow at 11:00! Why not take this time to bookmark the website?

Here's what is scheduled for tomorrow.

1. VIERA Connect (October 5 11:00 - 11:30)
2. Room Jump Link (October 5 13:00 - 13:30)
3. 3D (October 5 14:00 - 14:30)
4. Eco/energy solutions (October 5 15:00 - 15:30)

According to information provided by the Panasonic staff, a Japanese comedian, Yuji Okayama, will be the MC of the broadcast. I can't wait to see how he will be reporting about the Panasonic booth.

Tweets from the Cyber Showcase Blog Twitter account, @panasonic_ex, will also be uploaded during the live streaming, so don't forget to follow us!

hiroyuki

Photo digest - Sending photographs to smart phones via Wi-Fi; LUMIX and smart phone collaboration

CEATEC JAPAN 2011

In the Smart AV Network corner I introduced earlier, you can experience how the digital camera LUMIX DMC-FX90 equipped with a Wi-Fi function and smart phones can work together. You can wirelessly send a photograph you have taken with the FX90 to a smart phone installed with the "LUMIX LINK" application.

hiroyuki

Photo digest - LUMIX movie shooting corner transforms the scenery before you into 3D

CEATEC JAPAN 2011

This is the shooting corner for the 3D compatible LUMIX and camcorders. You can test out the fully integrated twin-lens 2D/3D camera recorder, HDC-Z10000, just introduced a short while ago and the new interchangeable lens for the LUMIX G series, the X lens series.

hiroyuki

Photo digest - Enjoy dynamic 3D images of the FULL HD 3D presentation

CEATEC JAPAN 2011

An area of the Panasonic booth that is always crowded with visitors is the FULL HD 3D corner, where you will find on display a wide array of Panasonic's 3D offering from professional image production devices to 3D imaging products for the home. On the world's largest, 152-inch 4K2K high resolution plasma display, you can watch footage from the Olympic Games and the launch of the NASA space shuttle in dynamic FULL HD 3D imagery.

hiroyuki

Photo digest - A futuristic concept car realized by Panasonic's EV system solutions

CEATEC JAPAN 2011

In the EV system solutions corner, there is a mock-up of an electric vehicle and a conceptual driver's seat, "e-cockpit." You will also see Panasonic's EV technology and the next generation cockpit, which will offer an even more comfortable driving experience.

hiroyuki

Photo digest - Smart lifestyles for the entire town realized when ideas that create energy, store energy, and save energy spread from homes to towns

CEATEC JAPAN 2011

This corner introduces the "Fujisawa Sustainable Smart Town," which is a smart town project Panasonic and other partner companies are jointly promoting. You can take a virtual stroll through the city using a diorama of the town.

hiroyuki

Photo digest - Save energy intelligently with the SEG and smart home electronics and live a smarter lifestyle at home

CEATEC JAPAN 2011

This exhibit, which resembles a home, presents Panasonic's smart lifestyle realized in the entire home by the Smart Energy Gateway (SEG), which efficiently controls the energy in the entire home, and smart appliances that access the cloud to become even more useful and convenient. This corner demonstrates how energy created by the solar power generation system is stored in the storage battery and smart appliances operate intelligently and efficiently in combination with the SEG.

hiroyuki

Photo digest - Smart AV Network makes VIERA more fun and useful

CEATEC JAPAN 2011

This is the Smart AV Network corner, where you will find on exhibit "VIERA Connect," and "Room Jump Link (DLNA)," which was just announced a few days ago. The demonstration here shows you how you can download and play a wide range of games, and also watch TV programs recorded on the living room Blu-ray Disc™ recorder in, for example, the kitchen.

hiroyuki

Photo digest - A great line-up of devices that create and store energy

CEATEC JAPAN 2011

This corner introduces wide breadth of devices that create and store energy, such as solar power generation systems and storage batteries. You will find lithium-ion storage battery modules for industrial use such as for stores and offices, a prototype of a storage battery system for disaster centers, which can work in tandem with solar power generation systems, and independent storage battery systems for residential solar power generation units on display. Numerous solar power generation modules, such as the HIT(R)230 series, which boasts the world's highest energy output, is also on display.

CEATEC JAPAN 2011

As a source of light in case of disasters, Panasonic presents rechargeable lanterns, contactless interior lighting, and compact solar lights. They don't look like items that have been designed especially for disasters, so you can use it day-to-day in your home or outdoors. But they will be a reliable supplemental source of light in case of blackouts.

hiroyuki

Photo digest - Corner exhibiting various ideas for creating and storing energy

CEATEC JAPAN 2011

In the front center of the Panasonic booth you will find an exhibit that symbolizes Panasonic's various ideas for creating and storing energy. On display are solar power generation systems and large and small-scale lithium-ion storage battery systems for industrial use and a residential lithium-ion storage battery system comprised of scalable storage battery modules. On the LED screen behind, you will see images illustrating how energy created from solar power is stored in storage batteries and supplied to homes and other facilities in town. The video also introduces how Panasonic has supplied is solar power generation systems to one of the largest solar power plants in the world found in Italy. So this corner well communicates Panasonic's strong commitment to becoming the Green Innovation Company.

hiroyuki

CEATEC JAPAN 2011 has just begun!

CEATEC JAPAN 2011

On October 4 at 10:00, CEATEC JAPAN 2011 has kicked off. It has turned out to be a very nice and sunny autumn day. The exhibition is only open to special invitees today such as people from the industry and the media and most of the people here are very well versed in IT and home electronics. But there are some people in the Panasonic booth who have asked the staff for a detailed explanation. I am off to start my research as well. Wish me luck!

hiroyuki

Final stage of preparations - CEATEC JAPAN 2011 will begin tomorrow!

CEATEC JAPAN 2011

CEATEC JAPAN 2011 will finally begin tomorrow. I arrived at the venue today at around 15:00 began to explore the booth. The setup of the Panasonic booth is nearly complete, and the staff are making final adjustments and the MCs are rehearsing their parts. In fact, I can hear the MCs doing their run-throughs as I write this entry. Every member of the team is giving it their all to welcome the visitors tomorrow in tip-top condition. I will be uploading my entries about the Panasonic booth as soon as the exhibition begins tomorrow, so stay tuned.

hiroyuki

Cloud-based service, "VIERA Connect," lets you enjoy videos, games, and even shopping!

CEATEC JAPAN 2011

On September 27, Panasonic announced the Internet service for TVs, "VIERA Connect (for the Japanese market)." This is a cloud-based service, which lets you enjoy video on demand (VOD), live concerts, various useful information, electronic books and leaflets, communication tools, and games. Similar Internet services have been available, but "VIERA Connect" has made it more convenient and more easy to use and now offers an even greater line-up of services.

What is interesting about "VIERA Connect" is that you can enjoy the various services offered as an application. For example, if you want to enjoy video on demand, you can use the "acTVila" application, and if you want to make a video phone call, you can use the "Skype" application. And if you want to play a card game, you can use the "UNO" application. You can download all of these applications and more for free or for a fee from the "VIERA Connect Market." Because "VIERA Connect" is a cloud-based Internet service, there is no memory space limitation; you can add as many applications as you like, and continue to enhance your VIERA. At the "VIERA Connect Market," you can not only download applications, you can also purchase products for your VIERA, such as SD Memory Cards, 3D Eyewear, remote controllers, and gamepads.

The "VIERA Connect" service will begin on October 4 here in Japan. You will be able to enjoy the entire range of services on the compatible VIERA and a portion of the services on the compatible Blu-ray Disc(TM) recorders/players. Because it uses an open platform, applications developed all around the world can be added to the line-up, so you can look forward to even more.。

The "VIERA Connect" will also be on exhibit at this year's CEATEC JAPAN, so you will be able to actually experience it. I can't wait to check out the GUI (graphic user interface) and what the gaming experience will be like.

hiroyuki

Don't forget to check out "Panasonic LIVE @ CEATEC"!

CEATEC JAPAN 2011

A Panasonic activity that is a must-see at CEATEC JAPAN 2011 is "Panasonic LIVE @ CEATEC." Many of you may already be familiar, but USTREAM(R) is a video sharing service, which streams various videos in real-time, and Panasonic will use this service to broadcast live from its booth. During the live streaming, you can login using your Twitter or Facebook accounts to leave comments and feedback.

A dedicated site for "Panasonic LIVE @ CEATEC" is already up and running (in Japanese). You can check to see what live programs are scheduled during CEATEC JAPAN 2011.

- Keynote speech by President Ohtsubo for CEATEC JAPAN 2011 (October 4 14:00 - 14:45)
- Live broadcast from the Panasonic booth (Japanese)
1. VIERA Connect (October 5 11:00 - 11:30)
2. Room Jump Link (October 5 13:00 - 13:30)
3. 3D (October 5 14:00 - 14:30)
4. Eco/energy solutions (October 5 15:00 - 15:30)

People who live far away and can't go or who want to check out the latest products and technologies should definitely take a look. You can watch the live broadcast from the "Panasonic LIVE @ CEATEC" website (Japanese), as well as from the Panasonic CEATEC USTREAM(R) page and from Channel Panasonic.

There will also be many tweets from the Cyber Showcase Blog's Twitter account, @panasonic_ex, so don't forget to check the tweets out as well.

hiroyuki

Highlights of the Panasonic booth at CEATEC JAPAN 2011

CEATEC JAPAN 2011 will begin next Tuesday, on October 4. A press release, underlining some of the highlights of the Panasonic booth, was issued yesterday. Let me introduce them to you.

This year's theme for the Panasonic booth at CEATEC JAPAN 2011 is "Total Smart Lifestyles by Panasonic." After the devastating natural disaster in March, awareness for energy and saving electricity has risen. Against such background, Panasonic will introduce its products and services that will help create "lifestyles that bring greater sustainability, safety, security, comfort and enjoyment by connecting various digital AV equipment and appliances in the home."

Panasonic's ideas will be showcased under 2 zones - the "Energy Solutions Zone" and the "Network AV Zone."

In the "Energy Solutions Zone," Panasonic will introduce devices that "create energy," "store energy," and "save energy," and the Home Energy Management Systems (HEMS), which connects these devices together. In particular, ideas for "storing energy" represented by the extensive line-up of storage batteries suitable for a wide range of applications from homes, stores, to larger facilities, backup power source for emergencies, and solutions that provide a stable supply of energy day-to-day, are must-sees. Moreover, you will find systems and charging infrastructure for electric vehicles (EV) and an exhibit on the Fujisawa Sustainable Smart Town (Fujisawa SST), a project in which Panasonic partakes, scheduled to open by March 2014. So you can get a glimpse of what the home and city of the future may be like.

In the "Network AV Zone," you can experience "VIERA Connect," the cloud-based service for TVs, which lets you enjoy a wide range of services via the Internet. "VIERA Connect" Services for Japan were announced just recently (on September 27). The Room Jump Link (DLNA), which can connect Panasonic's Blu-ray Disc(TM) recorders/players with compatible TVs in the bathroom or kitchen, and various mobile services for smart phones and Wi-Fi compatible LUMIX digital cameras will also be showcased. And of course, you can't miss the latest 3D products and technologies such as the 3D VIERA, 3D compatible Blu-ray Disc(TM) recorders and a LUMIX twin-lens 3D digital camera.

And last but not least, this year, a live broadcast from the Panasonic booth at CEATEC JAPAN will take place using USTREAM(R). The program is called "Panasonic LIVE @ CEATEC." The website is already up and running. It will be interesting to see what topics will be streamed live. I will tell you all about it, so stay tuned for my entries.

CEATEC JAPAN 2011 will begin next week. I am already very excited! I will share any new information as I receive it, so please check back in frequently!

hiroyuki

CEATEC JAPAN 2011 will begin on the 4th of October!

CEATEC JAPAN 2011

Hello, this is hiroyuki, one of the writers for this blog. After IFA 2011, we have one of Asia's largest comprehensive exhibitions on IT and electronics, "CEATEC JAPAN 2011," coming up and I will be the writer in charge of covering the Panasonic booth there. This year it will be held from October 4th to the 8th (the exhibition will be open to the general public from the second day onwards), but in the same venue as usual, Makuhari Messe in Chiba prefecture.

At this comprehensive exhibition, you will see the latest IT and electronics technologies, products, and services. And often times the technologies we saw being showcased at CEATEC are introduced to our lives a few months later. So in a way, it is an exhibition where you can get a glimpse of the near future. Last year, 616 companies and organizations from Japan and other parts of the world took part, and over 180,000 visitors came to the exhibition. So it really is one of the largest exhibitions of its kind in Asia.

This year's theme for CEATEC JAPAN is "Smart Innovation - cutting-edge technologies to create the future." Nowadays, we hear the word "smart" being used often, e.g. smart phones, smart TVs, smart grids. I am looking forward once again to discovering the wide breadth of cutting-edge smart technologies that are not only convenient and efficient, but also help better people's lifestyles and the environment. I will be going to the Panasonic booth at CEATEC JAPAN, so please look forward to my entries.

CEATEC JAPAN 2011
Period: October 4 (Tue) - October 8 (Sat), 2011
Venue: Makuhari Messe (Chiba, Japan)
Sponsors: CEATEC JAPAN Organizing Committee, Japan Electronics and Information Technology Industries Association (JEITA), Communications and Information network Association of Japan (CIAJ), Computer Software Association of Japan (CSAJ)
Official site: http://www.ceatec.com/2011/en/
hiroyuki

[Video] Video reports introducing the Panasonic booth at CEATEC JAPAN 2011 are now available!

The CEATEC JAPAN 2011 was held from October 4th to the 8th. Video reports introducing the highlights of the booth are now available. Please take a look at the energy solutions, which drew much attention among the visitors and the network AV solutions, which piqued many people's interest.

CEATEC JAPAN 2011

Click on the image to watch the video.

A look at the whole picture, the smart lifestyle Panasonic proposes spreads from homes to towns

The video report introduces a "smart lifestyle," which spreads from "entire homes" to "entire towns" realized with solar power generation systems, the Smart Energy Gateway (SEG), storage batteries, electric vehicle (EV) technologies proposed by Panasonic, who aims to become the "No.1 Green Innovation Company in the Electronics Industry."

CEATEC JAPAN 2011

Click on the image to watch the video.

A fun-filled smart AV lifestyle made possible with "Connected TVs" and 3D

You can take a look at the "smart AV lifestyle" Panasonic proposes, which includes cloud-based Internet TV service, "VIERA Connect," "Room Jump Link," which lets you enjoy TV programs recorded on the Blu-ray Disc(TM) recorder from any room in your home, and the expanding world of 3D.