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2010 International CES

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[Video] The video report, which gives you a great overview of the Panasonic booth, is now online!

2010 International CES

Click on the image to watch the video.

A digest video introducing the highlights of the Panasonic booth is already available online.

This video, together with the booth report shot by the local Panasonic staff, introduces every inch of the Panasonic booth including the FULL HD 3D system and 152-inch 4Kx2K plasma display. During the exhibition, the video shot by the local staff was being shown on the plasma displays found on the wall outside the FULL HD 3D THEATER.

Blog entries and photographs can only communicate so much, so please take a look at the video report to get a better idea of what the Panasonic booth at the 2010 International CES was like.


The 2010 International CES has ended!

January 10, 16:00 - CES, which has been held for the last 4 days has just ended. There are many visitors still lingering in the booth, reluctant to go home.

The 4 days of the exhibition went by in a flash. Since it was my first time in Las Vegas many things were unfamiliar, but I did my best to do my research and wrote my entries, so I hope I was able to communicate some of the excitement to you.

2010 International CES

The Panasonic booth at CES seemed to have been focused on FULL HD 3D. From 3D camcorders to home theaters, Panasonic illustrated its potential from end-to-end, and I felt like it showed confidence in leading the way to a full-scale 3D integration. Unlike usual, presentation was held in the closed theater, where people had to line up to get in, but I am sure many visitors took away the surprise and excitement they experience for the first time at CES when they stepped into the 3D world. I shared the same experience, too.

We have to start packing up to leave the "secret back room." I look forward to writing to you again from some other exhibition. Videos and entries will be uploaded on this website even after the exhibition, so please check in with us once in a while. Good bye for now!

2010 International CESThis is the back room from where I was working. At first I thought it was extremely small, but it became comfortable after a while that I felt a bit sad to have to leave it.

The arrival of the 64GB and 48GB SDXC Memory Card

There is an SD Memory Card corner in the Panasonic booth. The capacities featured there are 64GB and 48GB! And the logo reads, "SDXC." SDXC is a specification announced by the SD Association at last year's CES and its maximum capacity is 2TB! This is a next generation SD Memory Card specification that expands the maximum transfer speed to 300MB/s.

2010 International CES 2010 International CES

The first SDXC Memory Card released by Panasonic comes in 2 capacities, 64GB and 48GB with a Class 10 speed. The maximum transfer speed is 22MB/s. This means that with the HD camcorder TM55, you can record full high definition footage at the best image quality in HA mode for approximately 8 hours. The price is $599.95 for the 64GB, and $499.95 for the 48GB. They will become available starting this February. The never-ending evolution of SD Memory Cards is really astonishing.

2010 International CESIf you look at the road map, you can see that there are plans to develop 2TB SDXC Memory Cards. Science was never my forte, so I find it really hard to get my head around the fact that this small card has such potential.

2010, "VIERA" technologies have evolved one step further

2010 International CES

The plasma display panel on exhibit at this year's CES has evolved one step further. In comparison to 2007 models, the luminance efficiency has nearly quadrupled. This is an innovative advancement. In comparison to 2007, the 2008 "NeoPDP" had approximately double, and the 2009 "NeoPDPeco" had triple the luminance efficiency. And the newly unveiled 2010 super efficient PDP has 4 times the luminance efficiency, so every year it has been making advancements. Although I have been reporting about Panasonic's exhibitions since 2007, I can't help but be surprised at how far it has come.

This might help give a better idea about how great the luminance efficiency has become. The 42-inch full high definition PDP exhibited at this year's CES only consumes approximately 95W (according to the method of measurement specified by the International Electrotechnical Commission). In other words, you can watch TV while consuming less power than one 100W light bulb.

The reason why such significant energy-savings have been possible is said to be because "not only was the power consumption reduced by developing new materials such as phosphors and luminance gas and technologies such as the super fast drive adaptive signal processing, the efficiency of the entire panel luminance process including discharge, photogenesis, and extraction of light was enhanced." In other words, they re-examined the entire process from zero and pursued efficiency in every step of the process. I can't help but have expectations that these new PDPs will become available in the market sometime this year.

2010 International CESIn the exhibition corner, the quadruple luminance efficiency is well demonstrated. The luminance efficiency between the 2 models - 2009 model and 2010 model - is compared by displaying images of the same brightness. Believe it or not, the 2010 model consumes only 66% of the energy the 2009 models consume! This is a significant decrease.
2010 International CESThis area focuses on the contrast ratio. Here too, the 2010 model is being compared to the 2009 model. The 2009 model has a contrast ratio of 40,000:1. This in itself is great, but the 2010 model has a contrast ratio of 5,000,000:1! This has significantly enhanced the black gradation transforming the darker scenes in movies into a very "rich darkness."
2010 International CESThis is the 152-inch super large screen, super high resolution PDP with 4Kx2K pixels. There aren't any panels around this screen. There is 1 staff standing near the screen. It is almost as though Panasonic is saying, "It's pretty self explanatory." Visitors near this gigantic screen approach closer, take pictures, and ask various questions, and it seemed as though each visitor is experiencing the world of super high resolution imagery, which is referred to as the next generation of HD.

Flash news report! Panasonic's 3D compatible TV just won the Best of CES Award

The CES has begun, and the Panasonic booth has just received some great news!

Panasonic's FULL HD 3D TV "VIERA" VT25 series has received the Best of CES Award selected by CNET. This award began in 2006, and since then, 1 product from among the many showcased by all the CES participating exhibitors is selected as being the best product at CES. It is the first time Panasonic has received this award, so there is great excitement in the booth.

If you take a look at the CNET news page, you can read about the reasons why it has received this award. Here is a little excerpt. "Many companies announced 3D-compatible HDTVs at this year's CES, but Panasonic has made the most noise about the technology. The company began touting an extra dimension at last year's CES, and this year it has finally announced a shipping date for its first 3D plasma TV. Dubbed the VT25 series, it's expected to be released in the spring. It will be among the first 3D-capable flat-panel HDTVs available for sale in the U.S."

2010 International CESThe 65-inch, 58-inch, 54-inch, and the 50-inch "VIERA" VT25 series have won the Best of CES Award. The fact that it comes with 3D glasses was also well received.

The day when "VIERA" becomes a TV phone. VIERA CAST will now be compatible with Skype!

2010 International CES

You will find an area in the Panasonic booth that looks like a living room. Here a demonstration where grandparents living in New York and their granddaughter living in Las Vegas speak to each other while also being able to see each other's faces using the Skype software installed on the "VIERA" takes place. When the grandparents are watching TV in the living room, they hear a ringing sound. When they switch the screen using the remote control, they can start having a natural conversation using the "VIERA" as a TV phone. A scene, which we used to think was something we only see in movies is about to become a reality.

On January 6, Panasonic announced that starting this spring in the U.S. it will begin offering "VIERA" models that come with Skype software in partnership with Skype.

"VIERA CAST" is already compatible with "YouTube," "Picasa Web Album," "Bloomberg News," and "Amazon Video On Demand," and now, you can use "Skype." With "Skype on your TV," a world where you can see and talk to your friends and family on your living room "VIERA" comes to life.

The 720p HD image displayed on the TV is very clear. Because the image is displayed on a large screen, you can not only see the person's face, but also the surroundings, so "Skype on your TV" creates an even more natural environment for communication. Even 4-5 people can fit in the screen, so it's great that you can talk to the whole family or group of friends at once.

2010 International CESIn time with the market introduction of Skype compatible "VIERA," Panasonic will also begin sales of a web camera embedded with a microphone. Because with "Skype on your TV," many people may be part of the same conversation and they might not all be sitting right in front of the web cam, unlike microphones for PCs, there are 4 microphones embedded in the camera. In addition, the web cam uses beam forming technology, which detects and focuses on the person that is speaking, so the audio is very clear and noise-free. You can clip it on to the top of your "VIERA" or set it on a platform.
2010 International CESThe world of VIERA CAST has expanded further with the addition of "Twitter," an online communication service; "Netflix," VOD service for movies; "Pandora," Internet radio; and "FOX Sports," an online sports content service. In this corner you can learn more about the increasing potential of "VIERA" as an information portal.
2010 International CESSkype compatible "VIERA" comes with 2 USB terminals. You can plug in a universal USB keyboard so you can easily upload your comments on the newly added service, "Twitter."

DIRECTV will soon offer 3D channels in the U.S.!

Many 3D movies are being created in Hollywood and I'm very much looking forward to the day they will become available on Blu-ray Discs. However, the key to making 3D widespread and accessible to the general public is creating an environment that lets people "conveniently enjoy 3D content via TV broadcasting." So, when will that happen? Do you think it'll still take some time? Actually, the long-awaited 3D broadcast will start from early June in the U.S.

On January 6, Panasonic and DIRECTV, the satellite television provider, announced that they have joined forces to bring three 3D channels to homes that have subscribed to DIRECTV services in the U.S. starting this June. Of course, you will need a 3D compatible TV in order to watch 3D images.

DIRECTV is the world's most popular satellite television service providing content to more than 18.4 million customers in the U.S. and offers more than 130 HD channels. Millions of DIRECTV HD customers will receive a free software upgrade enabling them to access these 3D channels. So, if customers have 3D compatible TVs at home, the number of customers who will soon be able to watch 3D broadcast will increase by millions in an instant.

When the new DIRECTV 3D channels are launched with the support of Panasonic, there will be a 3D pay-per-view channel that will offer movies, documentaries, and other programming 24/7, a 3D on-demand channel broadcast 24/7, and a free 3D sampler demo channel featuring sports, music and other content. Unfortunately, these channels will only available in the U.S. I hope a similar service would start soon in Japan, too!

2010 International CESVisitors at the Panasonic booth must be thinking, "We will soon be able to enjoy 3D images at home." How envious!

Active shutter 3D glasses combine both the latest design and comfort

2010 International CES

When the launch of the FULL HD 3D products was announced, the first thing that crossed my mind was the 3D glasses. Since I just watched the movie "AVATAR" recently, the 3D glasses I think of are those that are lent to you in the movie theaters. I wondered what the 3D glasses for home use would look like, so I went to check the exhibition corner right away.

When I saw them, I thought that they looked really cool. The stylish design with moderate curves reminded me of those glasses worn by heroes in futuristic movies, and since I love digital gadgets, they really got me excited. Usually, there is a trade-off between design and comfort, so I tried the glasses out to see if this was the case with these 3D glasses.

2010 International CES

This gentleman was also trying on the glasses, so although it may have been a bit rude, I observed him to see what his reaction to the glasses would be.

As you can see from the illustration of my face on the upper left, I usually wear glasses rather than contact lenses, so I have to wear 3D glasses as well as my glasses when I watch 3D images. Depending on the shape or weight of the 3D glasses provided at the theater, I have to keep holding the 3D glasses while I watch the movie to prevent them from sliding off. But this is not the case with Panasonic's 3D glasses. I think the comfort has improved significantly as well.

According to the staff, quite a lot of effort went into designing the shape of the 3D glasses in order to create a pair of glasses that is a great fit for a wide range of users from children to adults as well as people who wear glasses.

2010 International CES

There is the FULL HD 3D logo on the side of the glasses.

Because the glasses have been design so that the shutters are separate from the frame, there was enough space between the shutters and my eyes for my eyeglasses to fit in. The temple arms of the 3D glasses wrap around the arms of my eyeglasses from outside and fit well gently hugging my temple. Thanks to this great fit as well as the shape of the nose bridge, the 3D glasses feel quite light, so you can watch a movie that might be over 2 hours long without getting tired.

Since the shutters are not completely fastened to the frames, Panasonic was able to design a wide surface for the shutters, enabling many users to watch the screen through the shutters, even if the width between their eyes differ (for example, the width is considerably different between children and adults).

That's the impression I got having tried the 3D glasses on myself, so I don't know how much of it is right, but perhaps these things were taken into consideration when Panasonic designed its 3D glasses.

In time with CES, Panasonic announced that it will collaborate with RealD with respect to 3D technology. RealD has sophisticated 3D technology when it comes to equipment for movie theaters, homes, and professional use. Perhaps some of you may have heard of the name and its 3D projection technology for movie theaters. With the combination of RealD active shutter glass technology and Panasonic's FULL HD 3D TV technology, you can now enjoy high image quality FULL HD 3D images.

Waiting for the movie to start while sitting down comfortably on the sofa, eating popcorn, and wearing 3D glasses. Isn't it great that you can soon experience such an exciting moment at home rather than a movie theater?


Panasonic's end-to-end 3D solutions expand further with the appearance of the FULL HD 3D camcorder

In order to really make 3D widespread, end-to-end solutions encompassing a wide range of products - from those used for production through to enjoying 3D content at home - are necessary. If a low cost environment, which allows many people to create contents, isn't provided for then it will be difficult to also expand the world of 3D. Panasonic has not only developed 3D compatible TVs and Blu-ray Disc players, it has also develop a camcorder as well. You can see these products at the Panasonic booth at CES.

2010 International CES

And this is the world's first, fully integrated FULL HD 3D camcorder with a twin-lens system, which Panasonic will start taking orders for in the spring, introduced 2 days ago. It also comes embedded with a solid-state recording system letting you store FULL HD 3D footage onto a Memory Card, so this camcorder will surely open doors to FULL HD 3D production for many creators. It weight less than 3kg. When you actually see it, you can see how compact it is, and it looks like it can offer great mobility. Because it is so small, it may give you great footwork and make setting up before shoots quite quick and easy.

I coincidentally ran into the person who has been leading the development team, so I talked to him for a while. He said that they focused on trying to make it compact, light, and easily adjustable.

Shooting 3D until now had generally involved 2 camcorders set up on a rig. One camera would shoot images for the right and the other for the left. If the images for both eyes are not shot from exactly the same height, the resulting image becomes quite uncomfortable. To avoid that from happening, the rig has many adjustable features that are tweaked before the shoot. As a result, shooting high quality, optimal 3D footage used to take quite some preparation time.

2010 International CES

But with the fully integrated twin-lens system, you can avoid misalignment of camera lenses as much as possible, and you can also take note of the parallax between the images seen through the left and right eyes from the beginning, so you can shoot your 3D image while automatic corrections are made. Now, you don't have to spend so much time making preparations. You can turn on the camcorder and start shooting.

Many film production companies and creators are becoming intrigued by the possibilities of 3D imagery. Panasonic hopes that this camcorder will be used for a wide range of 3D content production, such as self-produced movies, concerts, music events, and sports, rather than just for blockbuster movies.

Last year in October at CEATEC, there was a mock-up of a 3D camcorder, but I can't believe it's appeared at CES as a fully developed product. It makes me happy when I watch it actually shoot 3D footage. If many users start shooting in 3D, more and more unique and daring content will appear in the world of 3D. A low cost, compact camera is probably very important in this respect as well.


3D entertainment at home begins in 2010?!

2010 International CES

The movie "AVATAR" directed by James Cameron was released last December, and since then it has received very good reviews. I have seen it already, but the world expressed in 3D was a completely new visual experience. The story takes place in the future, on one of the secondary planets of a planet far away in the galaxy. The unfamiliar, mysterious natural surroundings and the mechanical fighter planes and spaceships were very contrastive, and you can experience all of this in 3D. The movie is a bit long, lasting a little under 3 hours, but it was truly immersive and enjoyable. 3D movies until now were mainly animations, but I was very impressed that a live action 3D movie, which is entertaining to a wide range of age groups, has been created.

And in 2010 an era where you can experience FULL HD 3D right in your living room has begun. You could say that it is the first year of FULL HD 3D at home. And just as people remember when color TVs and full HD TVs first appeared it may be remembered by many for a long time.

I was told that when Panasonic introduced FULL HD 3D at CEATEC in 2008 people in the industry thought, "What is Panasonic doing?" Perhaps people felt back then that 3D was some gimmick of surprise used in amusement parks. Moreover, there was already a 3D mechanism in place, so many people may have been taken aback that Panasonic had made 3D a big theme. But the FULL HD 3D imagery depicted on the plasma display using the frame sequential method was more beautiful and immersive than people in the industry had imagined it would be, so perhaps people realized the potential it had as the next big theme for home entertainment after seeing the imagery for themselves.

In Hollywood as it had the potential as a new form of image expression that would offer more added value to the audience in theaters a rapid move to creating 3D films had already taken place. Because these 2 movements coincided, a year later at CEATEC, many other manufacturers began exhibiting their 3D products using the full HD frame sequential method Panasonic proposed. And now, this year's CES is all about 3D.

There are other manufacturers that have announced that they will begin sales of a FULL HD 3D system for homes in 2010. For this to happen specifications that would become industry standards such as Blu-ray Discs required to store 3D content and HDMI cables that send video signals had to become 3D compatible. And it's not hard to believe that the FULL HD 3D system Panasonic proposed in 2008 helped form the foundation. Finally 3D will be available in our homes.

When new standard media and formats were created, inevitably, there used to be competition among the home electronics' manufacturers. But when you compare the situation for 3D to what happened for VHS and Blu-ray, it feels as though the specifications were established relatively smoothly. The reasons for this may be that the new specification had been founded on the same method already used by the Hollywood film makers, and also due to the FULL HD 3D image quality brought to life because Panasonic was fixated on offering theater-like quality entertainment in people's homes. It must have been very difficult to unify the standards adopted by Hollywood and those that many manufacturers would be satisfied with, but I believe that the most convincing argument was the image quality.

Although we hardly think about it anymore because it has become an integral part of our lives, there are many standard formats Panasonic has lead the way to develop such as SD Memory Cards and Blu-ray Discs. The more I research, the more I feel as though Panasonic should clearly declare that it has lead the way in developing the FULL HD 3D standard, but it seems as though Panasonic wants to "first establish a unified standard and then compete with its products." This is great for us users since as a user what we would like to avoid is having to choose between different standards.

2010 International CES

To be honest, I used to think "Do we need 3D at home?" or "3D is just a gimmick." But seeing the 3D imagery demonstrated at the various exhibitions so far and the 3D movies and sports scenes shown at CES that may become more commonplace in the future, I have begun to think, "If it is possible, I'd like to experience 3D at home." Those of you who may not be sold on 3D yet, please experience FULL HD 3D imagery for yourself. In order to offer the opportunity to experience FULL HD 3D to a great many people, Panasonic has launched truck tours and shopping mall tours, and it seems these tours were very well received. I don't think you can really understand what is so great about FULL HD 3D unless you wear a pair of 3D glasses and experience it for yourself.

Now that we have embarked on the first year of 3D, all the necessary hardware seems to be coming into place. All we need now is very exciting and alluring 3D content.


Photo digest - The 'eco ideas' corner

2010 International CES

The ecology is a very important theme for Panasonic. The whole company is involved, and at the CES a large portion of the Panasonic booth has been set aside to introduce the environmental technologies cultivated so far, its commitment to the environment since the company was established, the future vision, etc.

The corner is divided into 4 zones, "Create," "Store," "Manage," and "Save" and a female MC conducts demonstrations here. There are many visitors here, too, so you can see how the interest in ecology is rising here in the U.S. as well. I will tell you more about it in the entries to follow.


Photo digest - Digital camera "LUMIX" and camcorder corner

2010 International CES

In this corner, you will find a line-up of digital camera "LUMIX" and camcorders as well as an elaborately designed shooting corner that lets you try out these products by shooting various objects including a diorama of an amusement park with a mobile, miniature model train. There is a wide array of the latest models on the counter. There are many visitors who seem to be showering the staff in the corner with questions.


Photo digest HD Visual Communication System Corner

2010 International CES

In this corner, you can watch a demonstration of the HD Visual Communication System, which lets you have remote conferences using the large screen TV, amid a conference room like setting.

This is the same system that was used in yesterday's press conference where a link was established between the press conference venue at Las Vegas and President Ohtsubo of Panasonic in Osaka. In this picture, the Panasonic booth is connected to the Venetian Hotel (where the press conference was held) located a little ways away from the convention center. Because you can use a large screen TV and also because the image quality is so beautiful, you can have a stress-free conversation with people as though they were in the same room.

Due to the recession, companies must find ways to curtail expenses. There are great expectations for the HD Visual Communication System as it has the potential to help save on transportation costs, and to contribute to the ecology by reducing CO2 emissions from traveling. I will tell you more about it in a separate entry.


Photo digest - 152-inch 4Kx2K plasma display panel and the "VIERA" technology

2010 International CES

In this corner you can learn about Panasonic's sophisticated technologies such as those used for the "VIERA" PDPs. You will also find a prototype of the 152-inch 4Kx2K, which has a higher pixel count than full HD. Many people are awestruck by its beauty.

2010 International CES

The NeoPDP technology of the "VIERA" continues to evolve. In comparison to 2007 models, the luminance efficiency is approximately 4 times higher. There is a straightforward comparative exhibit that describes the greater performance (i.e. luminance efficiency) of the NeoPDP technology.


Photo digest - "VIERA" line-up

2010 International CES

The rich line-up of "VIERA" TVs has become a popular feature of the Panasonic booth. It is an exhibit that I also looking forward to seeing each time, and here at the CES, too, it has exudes great presence. The Panasonic booth is at a special advantage because it is located on elevated ground making it particularly eye catching. So, products that are displayed on this side can be seen even from a distance. The color combination of Panasonic blue and orange is also very stylish.

2010 International CESAs you can see from the backside of the hall, the Panasonic booth is located on a raised platform. It's in a great, very noticeable location.

Photo digest - FULL HD 3D zone

2010 International CES

What you will find right near the exit of the theater is the FULL HD 3D zone. This corner where you can enjoy various content including movies, sports, music and nature programs in FULL HD 3D, as well as a corner that lets you experience 3D content provided by DIRECTV with whom Panasonic has joined forces, seems crowded at all times.

Moreover, the video being shown at the FULL HD 3D technology corner will help you learn about the technology that has brought FULL HD 3D to life. Many visitors are taking photos of the screen and earnestly asking the staff in this corner questions about the technology.

Here, you will be able to actually experience the 3D world with content from various different genres. The market-ready 3D glasses that I briefly introduced yesterday are also on display in this corner.


Photo digest - FULL HD 3D Theater

2010 International CES

The corporate presentation is being held, which incorporates dynamic FULL HD 3D footage, is being held inside this theater. There are 130 seats, and the presentation takes place every 30 minutes. There is an endless line of visitors waiting to get in.

What you find in the center of the stage is the world's largest, 152-inch FULL HD 3D compatible plasma display panel. If you compare the screen size to the female MC, you can see how large the screen is. You can see beautiful FULL HD 3D images display on this screen.

I'll write about the content of the presentation in a separate entry.


Photo digest - Panasonic booth entrance

CES has finally begun! I'd like to briefly introduce the various areas of the Panasonic booth with some photographs.

2010 International CES

First, this is the entrance or the "face" of the Panasonic booth. A huge logo "FULL HD 3D" can be found here. This also serves as the entrance for the theater so there is a long line of visitors.

Here, a video introducing FULL HD 3D technology is shown, so that visitors waiting for their turn inside the theater don't get bored. Also, you can find a corner that lets you watch live 3D images shot by a 3D camera, so please enjoy watching 3D images of yourself wearing 3D glasses.

2010 International CESThis is the complete picture of the monument bearing the words "Step into our 3D world" that I briefly introduced in yesterday's entry. The 4 models from the 50-inch to the 65-inch FULL HD 3D plasma TVs unveiled at this year's CES are displayed here. The images shown seem as though they would well communicate the depth and scale of the picture quality these 3D TVs reproduce. Having said that, the images shown here are in 2D because visitors who pass by the booth are not wearing 3D glasses. Please visit the theater and the exhibition corner to experience the 3D images for yourself!

The 2010 International CES has just kicked off!

2010 International CES

It's a bright sunny day in Las Vegas. And at 10:00 on January 7, 2010 the International CES has begun. There were already many people in the building waiting for the 10:00 am kick off. The Panasonic booth, too, is swarming with visitors. The 4 days of this exciting exhibition has finally started!

2010 International CESThis year's main presentation at the Panasonic booth will be held inside the humongous 3D theater. Although the exhibition has just begun, there is already a long line of visitors waiting to get in. It's as though you can feel the level of interest and expectation everyone has for 3D.

The night before the opening day - the message that appeared on the facade is "Step into our 3D world"

2010 International CES

When you enter Grand Lobby of the Las Vegas Convention Center and head a little ways down towards the Central Hall, you will see the Panasonic banner. You can go inside the hall where the Panasonic booth is located from the entrance on your right. What you first see when you go through the blue gate is the Full HD 3D Plasma TV monument bearing the words, "Step into our 3D world." You can find this monument by the main entrance of the booth. The extent to which Panasonic is going to focus on 3D this year seems quite clear.

I'll tell you more about the booth in detail in the entries to follow, but this year's Panasonic booth has many corners, including the main stage where the allure of 3D will be communicated. So you can really see that the 3D is the main star of this year's CES.

You can also get an overview of the booth from the press release, "Panasonic showcases the future of consumer electronics at CES 2010 booth" released on January 6, so please check it out. Please also find below things I've seen so far that I found particularly interesting.

Point 1: Entrance to the Full HD 3D Theater
I'm sure many visitors will start in this area, but on left side of the entrance you will find the new 3D cameras on display, and you can see what live footage being shot looks like. You might miss it if you plan to go after the theater because the exit is on the other side, so please don't forget to take a look!

Point 2: 3D glasses
The market-ready 3D glasses are introduced for the first time at CES. The design is cool, and they felt quite comfortable. I'm sure a lot of effort went into developing the shape as well. These market-ready glasses can be found in the corner you find near the exit of the theater. If you have a chance, please put them on and see for yourself.

Point 3: 4Kx2K 152-inch plasma display panel
This 4Kx2K PDP is so big, you don't have to worry about missing it, but what is more amazing than its mammoth size is the beautify of the high resolution image. It is truly beautiful, so I suggest that you really get up close to look at it.

Point 4: VIERA CAST + Skype
Near the center of the booth, there is a stage bearing 3 different time zones, and if you look closely, you can see the Skype logo. Here in the U.S. a new style of communication where VIERA CAST and Skype work in tandem is about to begin.

Point 5: The SD Memory Card has evolved further?
When I saw the roadmap indicating the increase in the capacity of the SD Memory Cards and where it is headed, I couldn't believe what I saw. How far is this postage stamp sized memory card going to evolve? Please see for yourself.

Point 6: The technology that augment the efficiency of plasma TVs have also evolved
This new technology that significantly contributes to energy savings is exhibited in the eco corner rather than the "VIERA" corner, so I hope you won't miss it!

There seems to be many other products and technologies that are interesting. The 2010 International CES will begin tomorrow. Those of you who can't come to the exhibition, please check this blog frequently. I will do my best to communicate to you all Panasonic's message at CES.


I went to Panasonic's press conference

2010 International CES

From 15:00 on the day before the CES, Panasonic held a press conference at the Venetian Hotel. There were 800 seats made available for the press, but the turn out far surpassed this estimate. Over 900 reporters and journalists came, so many people had to stand against the wall. This is perhaps indicative of how much interest people have for Panasonic's communication at CES.

First, President Ohtsubo of Panasonic Corporation was introduced. He appeared on the large plasma display panel on stage. He announced that this year's CES marks the beginning of the FULL HD 3D era. As Mr. Yamada the Chairman of Panasonic Corporation of North America promised at last year's CES, FULL HD 3D TV systems will be made available to the market this year. He also unveiled the world's first FULL HD 3D camcorder with a twin-lens system, which plays a part in Panasonic's offering of end-to-end 3D TV solutions. He actually had the camcorder in his hands.

2010 International CES

I mentioned that President Ohtsubo appeared on the PDP, but the image is actually not pre-recorded. It is a live feed from Osaka sent via the IP connection using the HD Visual Communication System, which is also being introduced in the Panasonic booth at this year's CES. The system establishes a bilateral feed, so at the beginning of the presentation, he demonstrated a two-way communication between his location in Japan and the Venetian Hotel. Panasonic proved that the communication with beautiful HD images that displays even the faintest facial expressions and clear audio has the potential to become a "communication window" where the TV and the large screen brings the world together.

2010 International CES

Mr. Yamada, the Chairman of Panasonic Corporation of North America appeared next. He talked in detail about Panasonic's commitment to 3D that President Ohtsubo touched upon in his part of the presentation. After he introduced the home theater system created with 3D "VIERA" and commitment to offer end-to-end 3D solutions, Mr. Eric Shanks of DirecTV came on stage to talk about the synergy effect DirecTV's partnership with Panasonic will have.

2010 International CES

Then, Mr. Kitajima, the President of Panasonic Consumer Electronics Company came on stage. He talked about the products to be released in the future as well as the future marketing strategy. While he was talking about the commitment to 3D, Mr. Jon Landau, the producer of the movie "AVATAR" appeared on stage amidst loud applause and a wave of camera flashes. Mr. Landau spoke about the partnership with Panasonic and their endeavor to create the 3D film.

2010 International CES

Lastly, Mr. Robert Perry, the Executive Vice President of Panasonic Consumer Electronics Company appeared and introduced the great features of the new products to be released in 2010. What attracted the greatest attention was the FULL HD 3D compatible "VIERA" V series. There was such great interest from the crowd, it seemed as though every single flash in the room went off. Other products such as the "LUMIX" compact type digital cameras, camcorders, BD players, and home theater systems were also introduced, and Mr. Perry invited the media there to learn more about them at the Panasonic booth.

The press conference was 45 minutes long, and was packed full of information. If you think about how the information given will be communicated across the world instantly in many articles from this exciting press conference hall, it's quite impressive. I also hope to do my job researching and writing entries starting tomorrow, so please look forward to my entries.


If you go to Panasonic North America's official website, you will find a special website dedicated to CES

2010 International CES

There is a dedicated website for CES within Panasonic North America's website, where you can learn about all the ideas Panasonic has on exhibit at CES. There is quite a lot of detailed information on there, so those of you planning to go to the CES, why not take time to check it out?

And those of you who can't come, I would like for you to take a look at the "BOOTH INFO" page. You will find a booth map there so you'll see what I am writing about in my entries better if you could also take a look at the map.


CES will begin tomorrow - what does the Panasonic booth look like?

Today, on January 6, I woke up to a brisk sunny day in Las Vegas. I thought it would be a bit chillier before I got here, but it's not that much colder than Japan (except at night… it gets really cold). The white jet contrails framed by the blue sky I saw from the taxi window on my way to the venue from the hotel was very impressive.

2010 International CES

Here, in the Panasonic booth, set up and preparations are steadily underway for the tomorrow’s opening at 10:00 am. I am writing this entry from the “secret back room” set up behind the booth while listening to the sound of the drill and small cranes at work.
Because the exhibition will take place in Las Vegas, most of the construction staff are Americans. Perhaps it is in their nature, but the set up of products and panels are taking place amid a very cheerful atmosphere and I can hear the staff telling each other jokes now and then.

Preparations and set up of such a huge booth is actually very hard work and even the Panasonic employees who have come from Japan to help with the booth set-up have been working here for 4-5 days now. CES is an exhibition held every year at the beginning of the year and is known as the place where consumer electronics market trends for the year are set, but because it coincides with the holiday season, there are some staff who can't enjoy their New Year holiday every year because they work through the break to get things in place.

A press conference is scheduled to take place this afternoon at the Venetian Hotel, which is located about 10 minutes by car from the exhibition venue. Panasonic's top management will be conveying its messages regarding CES as well as various other information. I will be attending the press conference, so I will write about it later. Please look forward to my entry about the press conference!


I've arrived in Las Vegas, where the CES will be held starting January 7th!

Eighteen hours from Osaka. After 3 transfers, I have finally arrived at the Las Vegas McCarran Airport. From this entry onwards, the time displayed will be the local time in Las Vegas.

Las Vegas really leaves you awestruck. I had heard about Las Vegas before, but there are slot machines even in the airport lounges! And the baggage claim area and taxi roofs are full of casino and show ads. You feel energized once you take a step inside the city.

When I arrived at the hotel, I was taken by surprise once again by the mysterious atmosphere of the lobby, with primary color lighting shining the dim, dark environment. According to the guidebook, each hotel has a different concept, such as Italian, French, and Arabian, and the casino and guest rooms have been designed according to these concepts. Las Vegas is really something.

There are many conventions, like the CES, held in Las Vegas. And there are facilities like restaurants and shopping malls within the hotels, but you have to walk through the casino no matter where you want to go, so I wonder if people here on business can stay focused on their tasks. In any case, I have just arrived, and I am heading over to the Las Vegas Convention Center to have a look around. I hope I'll come back feeling a little calmer.

2010 International CESRight when you get off the airplane, you find yourself in an area that looks like a casino. Many rows of slot machines welcome your arrival.

Off to Las Vegas tomorrow!

2010 International CES

All preparations have been made. I have to leave my cat, who loves to cuddle, behind for a while.

After 3 days holiday at the end and beginning of the year, I'm already facing a hectic schedule; I depart tomorrow for Las Vegas. I have prepared all the files and clothes I need to take with me, but because it will be a fairly long business trip, I still have other documents I need to finish up before I go… I leave tomorrow, on the 5th, and arrive on the same day. Business trips where I have to cross the International Date Line often gives me a bad jetlag, but I hope to overcome that quickly, and provide fresh information from onsite.

So, here I go!


The star of the Panasonic booth will be 3D!

Happy new year! I hope you will keep on reading our entries for the CyberShowcase Blog this year as well.

Eco-Products 2009

Information about major exhibitions "Cyber Showcase"

The International CES is about to begin on January 7th. If you look at the information about the major exhibitions Panasonic partakes in, you can see that the list of products on exhibit begins with "3D products." 3D was the main star of the Panasonic booth at CEATEC JAPAN held in October last year at Makuhari Messe. The products, which will be introduced at the CES, has evolved one step further, but I wonder what it will be like and what kind of video experience Panasonic will offer. I am looking very much forward to it.

I plan to get in Las Vegas 2 days before the exhibition begins to tell you about what the Panasonic booth is like, so please look forward to my entries!


I took a peek at the official website of the International CES

Once Christmas is over, there are only a few days left until the end of the year. And it's almost time for the International CES, which will begin on January 7th.

To gather more information about the exhibition, I went and visited the official website for the International CES. There is a lot of information about the keynote speech schedule and exhibitors, but the information that I really wanted to find was the floor map of the venue. I wanted to get an overall picture of where the big booths will be.

2010 International CES

I downloaded the Show Locations Map. The Panasonic booth will be located in the Central Hall, which is the blue portion in the middle. It seems that the truly humongous venue has been assigned according to various exhibitor categories. There are 2 monorail stations and 5 stops for buses that circle around the venue indicated on the map as well. In addition to the Las Vegas Convention Center, keynote speeches and conferences will be held at the Venetian and the Las Vegas Hilton hotels. You can see why the International CES is referred to as one of the world's biggest consumer electronics shows. Because of its great scale, it will be quite hard to go and visit every booth. Those of you who are planning to visit the International CES, I suggest you download the map and draft a schedule before you go there.

You can download a map of the venue here.


2010 International CES is about to begin!

Hi! This is mino. Job well done, mako-san, for your excellent coverage of the "Eco-Products 2009"! The year 2009 is almost over and the New Year holidays are nearly upon us here in Japan. But I shouldn’t be caught up in the holiday fever because I will soon be covering the International CES, which will start on January 7 in Las Vegas. Please wish me luck!

Held every year at the beginning of the year, the International CES is one of the largest tradeshows in the US where consumer electronics market trends are created. According to the official website, the International CES boasts a 40-year history. In spite of being an exhibition for people in the industry and dealers, closed to the general public, the exhibition attracted more than 110,000 visitors last year. This may be indicative of the influence and the scale of the event.

The city in which it is held, Las Vegas, which is renowned for its casinos, also adds glamour to the exhibition. Personally, I am a bit nervous since it will be my first time visiting the US, but I will try my best to thoroughly provide the latest information!

2010 International CES
Period: January 7 (Thurs) – January 10 (Sun), 2010
Venue: Las Vegas Convention Center (Las Vegas, USA)
Sponsor: Consumer Electronics Association (CEA)
Official site: