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Eco-Products 2011

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[Video] Video reports on the Panasonic booth at Eco-Products 2011 are now available!

Eco-Products 2011, one of Japan's largest environmental exhibitions, was held from December 15 to 17 at the Tokyo Big Sight. Two video reports introducing the must-sees of the Panasonic booth are now available. Please take a look at the various eco products and technologies Panasonic offers and the excitement in the booth.

Eco-Products 2011Eco-Products 2011 - Panasonic booth highlights

Please take a look at the highlights of the Panasonic booth, which was packed full of eco ideas that are great for today's lifestyles and devices that create energy and store energy, which play a key role in Panasonic's energy solutions, and various useful ideas that help realize a sustainable, safe and secure lifestyle for the future.
Eco-Products 2011Eco-Products 2011 - Corporate stage presentation

Panasonic introduced ways in which devices that "create energy" and "store energy" work hand in hand and a wide array of its eco products such as those equipped with ECO NAVI and its LEDs in its corporate stage presentation. The "Energy Trio" comprised of the solar cell, storage battery, and the fuel cell, together with the MC introduce Panasonic's energy story in a very straightforward way.
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Products made from recycled materials unveiled!

Eco-Products 2011

For Panasonic, who aims to become the No.1 Green Innovation Company in the electronics industry, recycling Earth's limited resources and using them efficiently is an important means. At Eco-Products 2011, Panasonic is showcasing 4 products developed through the application of its state-of-the-art recycling technologies. Ninety percent of the vacuum insulation material used in the top unit refrigerator is made from glass wool, a material created by recycling the glass from cathode ray tube TVs. And 26% of the detergent compartment and the base of the tilted drum-type washer dryer, 20% of the body of the steam IH rice cooker, and 17% of the body of the cyclone vacuum cleaner is made from recycled plastic. Let us take a look at 2 types of recycling technology on display.

Eco-Products 2011

There are various different types of plastic such as polypropylene and polystyrene. To recycle the plastic/resin mixture, you need to first carefully separate each type of resin. This is quite a difficult task, so it has been an obstacle. The value of recycled materials would be low if there is an issue with accuracy. To solve this issue, Panasonic developed the highly accurate resin separation system on display in the booth. The system quickly and accurately identifies the various resins using near-infrared rays and helps recycle them as high-grade plastic.

Eco-Products 2011Although it may look the same, they are different plastic materials. When you place them under the sensor, it instantly identifies the material. It is kind of like a game, so this corner is very popular among children and adults alike.
Eco-Products 2011

From old cathode ray tube TVs you can create insulation materials. The glass is melted down, and made into raw fiber, which can then be spun into glass wool. Then the glass wool is packed in a vacuum laminated film to create the vacuum insulation material, "U-Vacua." These materials, which boast a high insulation performance, are not only used for refrigerators, but also electric water pots and insulation for homes. Panasonic is the only company that is recycling the glass from cathode ray tube TVs into materials for home appliances.

Eco-Products 2011You can feel the difference in the temperature with and without the U-Vacua. When there is nothing there, it feels warm, but with the U-Vacua, you cannot feel the heat at all. I knew that would be the case, but I was surprised nonetheless when I placed my hands there.

I spoke to Mr. Ryuji Shimono, who is working on eco related communication at Panasonic about the key point of the exhibit and he replied, "We wanted to tell the story about the process of recycling materials from old products into materials for new products." Because the process was described in chronological order it was very easy to understand. I saw some grade school students taking notes, but I am sure it was easier for them to write their reports as well.

Eco-Products 2011Mr. Ryuji Shimono, Councilor of the Environmental Planning Group, Corporate Environmental Affairs Division. He helps communicate about Panasonic's eco activities at exhibitions and through environmental reports, and lectures.

Mr. Shimono went on to say, "Panasonic used recycled materials in areas of products we can see. And these are being exhibited here. This is because we pride in our recycling technologies and also to help change the negative image people may have about recycled materials, such as 'lack of strength, durability' and 'dull color' into a positive one. We hope to propose a lifestyle where it is normal to be surrounded by products made from recycled materials." Panasonic aims to increase the utilization rate of recycled materials to 16% by 2018, its 100th anniversary. It is important to change the way both manufacturers and consumers think about recycled resources in order to achieve the above goal and to recycle as many resources as possible. Thank you Mr. Shimono for your time!

Eco-Products 2011Steam IH rice cooker made from recycled plastic. The texture and color is of such great quality, you would never guess that it is made of recycled plastic. This added to the refined design has received great feedback among the visitors, especially housewives. Four products made from recycled materials are on exhibit, and they are scheduled to become available in Japan on February 20, 2012.
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Saving energy is normal. Panasonic new technology takes its LEDs, "EVERLEDS," one step further

Eco-Products 2011

LEDs have become widely known for their energy saving, efficient performance. I am sure many people in Japan may have changed their light bulbs to LEDs this summer. LEDs save energy and exhibit great performance, but Panasonic has exhaustively conducted research to also be able to deliver the comfort and joy lighting provides. The fruits of such efforts are the adoption of Panasonic's LEDs to light up the Tokyo Sky Tree and the extensive line-up of products in the LED corner. I was especially interested in the following 2 products.

Eco-Products 2011

The first one is the LED, which makes skin appear more beautiful. By adjusting the wavelengths of light that make skin look dull, this LED makes skin appear transparent, bright, and healthy. The effects are quite clear when you place your hand under the lighting. It looked as though my hand had become younger by years. I wish I could change every light in the home, better yet, every light in the world to these LED lights. These lights were brought to life by first thoroughly analyzing the optical characteristics of human skin and created to meet the unique indexes Panasonic has developed. It is truly a reflection of sophisticated technology.

Eco-Products 2011

The next light I really liked was the "Akalumina," which helps prevent crime. It lights the edge of roads and the periphery better, so the roads at night will seem brighter. The way they work is quite complicated to explain, but they have incorporated the Purkinje phenomenon, which is a visual psycological effect. The longer we spend in darkness, the more we began to see better, but as a result of this, lights of shorter wavelengths begin to seem brighter. The Akalumina LEDs give off more short wavelengths, so even on dark roads you will see the walls of buildings and the white lines on the road, basically everything better. Not only making technological progress, but also understanding the science behind such phenomena has led to a wider range of lighting.

In addition, there are E26 LED pendant lights, a size commonly used in people's homes; synchronized color adjusting LED lighting and LED ceiling lights, which incorporate these LEDs; straight tube LED lamps and integrated LED base lights many businessmen seemed to be interested in; UV-free LED spotlights that can change the distribution of light, which can light up masterpieces without damaging them and also adjust the scope of coverage and brightness of the light; clear glass type LED lamps that look exactly like incandescent lights, etc. LEDs used for the Tokyo Sky Tree are also on display. They light up the ceiling of the Tokyo Big Sight in its theme color, Miyabi, which is making quite an impression on the visitors.

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Letters appear if you shine a black light?! A look at Panasonic's activities

Eco-Products 2011

Panasonic aims to become the "No.1 Green Innovation Company in the Electronics Industry" by 2018, its 100th anniversary. At Eco-Products 2011, there is a great range of products and technologies that will help make this vision a reality. The "Green Innovation Company Panel" found next to the information booth introduces Panasonic's various activities in a straightforward way.

But if you look closely, you will see that you can't see any writing. There is a little trick to this. If you cast the panel with a black light at the bottom of the panel, you will suddenly see writing. And if you answer the simple questions on the panel right, you can get a clip made from recycled resin, created from Panasonic's recycling technologies, which are just as important to Panasonic as technologies that reduce CO2. I stopped by the corner after my research to try to get a clip myself, but because the quiz was so popular among children and many other visitors, they ran out of clips. I was really, a bit disappointed.

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Stylish lights offer great help in case of emergencies

Eco-Products 2011

This summer, people in Japan faced serious power shortages. Some people may have lived in areas that were affected by the rolling blackouts. My house was in one of those areas, so I experienced blackouts a few times as well. When it is pitch dark at night, you cannot help but feel a little uneasy. Even one small light changes things. I felt more at ease, and the light expanded the range of activities. In the corner introducing ideas that are convenient day to day, but are great help in case of emergencies, a line-up of lighting that can be used indoors or for outdoors day to day, but also when needed, i.e. when blackouts occur, were introduced.

Eco-Products 2011

This contactless interior light is great for the living room, study, or your bedside. The therapeutic colored lighting can be adjusted to 2 levels of brightness, and it will start charging as soon as you place it on the circular stand. This light will provide light, whenever, whereever you want it. When a blackout occurs, not only will it turn on by itself, if you pick it up, you can use it as a flashlight. We often put flashlights away somewhere, and we may find that when we want to use it, the batteries have run out, but with this light, you no longer have to worry about that.

Eco-Products 2011

The compact solar light creates energy and stores energy from the sun and uses it to power LEDs. It is equipped with Panasonic's HIT(R) solar cells. The energy created from the solar panels can also be used to charge mobile phones and other mobile devices via USB. The LED light can stay on for upto approximately 60 hours using the energy stored. You might be thinking "There's more?" But the compact solar light comes equipped with one more useful function. You can remove the 2 AA EVOLTA rechargeable batteries from the LED light and use it for other purposes. So, you can charge it and use it for lighting or take the EVOLTA batteries out and use them to listen to the radio. I am sure there are plenty more applications.

Eco-Products 2011

The LED necklights are also very popular because of their colorful line-up and funky shape. As the name indicates, you hang them from your neck and use them as pendant lights. Because they use LEDs, the lights are very bright. According to the staff, these lights are useful for walking the dog or for walking. I have a dog myself, but it is harder to walk a dog in the dark and take care of its, you know... This pendant light would be very handy in such a situation.

As you have seen from the line-up, the designs are all brilliant. They can blend right into our daily lives. These stylish lights that provide light day to day, but also would be a great help in case of emergencies, may equally be good for preventing crime.

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Demonstrations of sensors show you how "ECO NAVI" works!

There are now 21 products that are equipped with ECO NAVI. In the ECO NAVI corner of the booth, you will find a few of them on display. An interesting exhibit is the skeleton models of most well recognized ECO NAVI equipped products, i.e. the tilted drum-type washer dryer, top unit refrigerator, and air conditioner. There is also a demonstration corner where you can see how each sensor responds. The demonstrations will give you a good idea of how smart these sensors are, and how home appliances will help realize an energy saving, comfortable lifestyle.

Eco-Products 2011With the skeleton models, you can see that the sensors are lit green, so you know where they are located. For example, with the air conditioner, the 3 sensors on the left will determine where people and objects are, and with this information the air conditioner can optimally adjust the amount and direction of the air flow automatically depending on the shape of the room, the layout of the furniture, and the positions of the people in the room. The sensor in the center, a little towards the right, determines the amount of sunlight. When there is strong sunlight coming into the room, the air conditioner can lessen the amount of heating.
Eco-Products 2011So how does the air conditioner determine where people are? The demonstration will explain how. If you move the human-shaped model, which was heated with some pocket warmers, the sensors will detect movement, and the model will be displayed on the screen. On the right there is a model of the lighting, but you can see that the sensors did not respond to that. The sensors not only respond to our body temperatures, it also responds to movement, so they are really smart.
Eco-Products 2011Next, let's take a look at the drum-type washer dryer. Four sensors help here. The first sensor determines the amount of laundry and sets the optimal amount of water. The second and third sensors detect the amount of dirt and perspiration. This demonstration shows you how. When you have the sensors check a container filled with dirty water and a container filled with salty water in place of perspiration, the lamp will light up red if the level of dirt or perspiration is quite high. The washer dryer will automatically adjust the stregnth and time of wash according to the level of dirt or perspiration. The last sensor will detect how well the laundry is drying and adjusts the temperature accordingly. Now you won't have to worry about your clothes shrinking from over drying.
Eco-Products 2011ECO NAVI has even been applied to the energy efficient electric water heater, "ECO CUTE." In the past, the system reheated the water in the bath tub regularly to maintain the preset water temperatures, but the ECO NAVI equipped ECO CUTE can detect whether there are people in the bathroom or not. If there is no one in the bathroom, it can automatically refrain from reheating the water. Of course when someone does come in, it will heat the bath water to the preset temperature.

In addition, there are IH cooking heaters that can adjust the level of heat by gauging the temperatures of the bottom of the pan; stove range hood, which determines how the cooking is progressing and the temperatures of the stove to adjust the amount of ventilation necessary; the "VIERA", which takes into account information about the brightness of the room and presence of people to turn itself on/off and adjust the brightness of the screen; the Blu-ray Disc(TM) recorder, "DIGA," which works together with the "VIERA" to offer better energy saving performance; electric power assisted bicycles, "ViVi Charge W," which can not only save energy, but also create energy and store energy while you cycle, and many more. Home electronics are become greener and greener and becoming an even better partner for leading an eco-conscious lifestyle.

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A lifestyle for the near future Panasonic proposes - a smart life in the entire home, entire town

Eco-Products 2011

Panasonic is introducing a wide range of products and technologies brought to life by the entire group's collective efforts in its booth. They are full of surprises and new discoveries - some have excellent energy saving performance, some are so amazingly convenient for us users. I am already blown away by the things they can do, but in the "Smart Life for an Entire Lifestyle" corner, a lifestyle for the near future and the devices and their connectivity that make this possible were on showcase. This lifestyle Panasonic proposes is called the "Smart Life in the Entire Home."

Eco-Products 2011

The Smart Energy Gateway (SEG) and the smart home appliances are a must-see. They are all prototypes, but if you tweak the current models, it seems quite possible. The SEG connects the devices that create energy such as the solar cells and fuel cells to the storage battery so that the energy can be stored until needed, and optimally managing the energy flow in the entire home. Smart home appliances are home appliances with network connectivity. They can be connected to the cloud and operated remotely, or they may be customized according to your preferences. For example, the smart IH cooking heater can adjust the level of heat according to the recipe, or let you know when it has finished cooking by notifying you on the smart phone. You could probably download your favorite recipes from online onto the cooking heater. You may also be able to ask for a "healthy menu" that would be good for your diet!

Eco-Products 2011"i-SEG" is the control tower, which controls various devices in the home.
Eco-Products 2011

Panasonic is expanding the application of these solutions for the entire home to entire stores, factories, buildings/offices, and to entire towns. The "Fujisawa Sustainable Smart Town" scheduled to open by March 2014 is one such example. Panasonic also aims to spread these activities to other parts of the world. There is a special website on the Fujisawa SST, and you can also learn more about it from the Cyber Showcase Blog CEATEC JAPAN 2011 entry - "Fujisawa SST" brings to life a smart lifestyle by integrating the energy, heat, and information network of the entire town.

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Virtually zero CO2 emissions with a home that creates and uses energy efficiently

Eco-Products 2011

Panasonic proposes leading a smart, green lifestyle at home with products that create energy and save energy. "Casart Terra" is a home offered by Pana Home, which realizes such a lifestyle. Not only does it incorporate a energy-saving mechanism into the structure, the home is also equipped with devices that create energy and save energy, and together with an energy management system that can optimally and efficiently manage these devices, Panasonic aims to reduce the CO2 emissions in this home to virtually zero.

Eco-Products 2011

The building itself offers excellent insulation and is extremely air tight. Plenty of insulation materials have been used in the walls, roof, and foundations, and with multi-layer glass windows that boast excellent insulation, amount of heat that escapes from indoors through the openings can be reduced. Another key feature is that the home uses geothermal heat. The Earth maintains stable temperatures under the soil throughout the year. The Casart Terra uses such heat during the summer and winter, when there is significant difference in temperatures, to ventilate the home. For example, during the summer the house will incorporate air that is cooler than the air outdoors from underneath the floor (base space) to reduce the dependence on air conditioning. On the other hand in the winter, the house can incorporate warmer air from underneath the floor to help save energy used for air conditioning. This system will also help reduce the temperature difference within the home, so you no longer will have a warm living room, but a shivering cold bathroom.

Eco-Products 2011

This ventilation system comes equipped with ECO NAVI. Many homes nowadays come with a ventilation system that works 24/7. But the amount of electricity such a ventilation system uses each year is approximately 11,700 yen per year. With Casart Terra, because the ventilation system comes equipped with ECO NAVI, which automatically adjusts the level of ventilation needed, you can reduce the electricity bill to 48%. The Casart Terra is a smart home that not only creates a comfortable environment, but also saves you money.

Eco-Products 2011

This home also creates energy. You can choose from between 2 eco packages, "solar power generation system + fuel cell (ENE-FARM)" or "solar power generation system + energy efficient electric water heater (ECO CUTE)."

Eco-Products 2011

You can see how much energy was created by these devices with the "ECO Management System," which will help motivate you to save even more energy. You can display how much energy was created and how much energy is being used, as well as whether you are meeting targets that you have set or the CO2 emissions balance. There are other systems that have similar functions as these, but what is great about Panasonic's ECO Management System is that it can monitor and show you how much gas and water you are using as well. As a matter of fact, ENE-FARM and ECO CUTE use gas and water. So the system helps you save all types of energy by making their use visible.

Eco-Products 2011ECO Management System compatible distribution board (left) and energy monitoring unit (right). The distribution board calculates the amount of energy required for the solar power generation system and fuel cell as well as the energy required in the home, and the monitoring unit measures the amount of water and gas being used.
Eco-Products 2011The control panel. The entire family can check to see how much energy is being used in the home. The data can also be shown on the PC or the TV.
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Panasonic's storage batteries are becoming increasingly widespread

Since the earthquake, awareness for energy has risen, and there are more and more people who want to store the energy created, especially in preparation for blackouts. Many people and companies that shifted their office hours strongly expressed such desires. Perhaps it is a reflection of this, but there are always many businessmen in the corner where systems that create energy and store energy are displayed. Panasonic, who has honed its storage battery technologies, is working diligently not only to provide the necessary technologies, but also to meet people's needs by providing products they want. Let us take a look at the extensive line-up of storage batteries designed for homes and public and industrial facilities.

Eco-Products 2011

There are 2 types of storage batteries for the home on display. The first one is the 0.96kWh "storage battery system for homes," which uses lead batteries. Energy created by the solar power generation system can be stored until needed such as in case of blackouts or emergencies to operate table top lighting, portable TVs, CD radios, and mobile phone chargers for up to 3 hours. This system is planned to go on sale next spring, and it would be good for people who already have solar cells or are thinking of installing them. The other one is the 5kWh "lithium-ion storage battery for homes." This storage battery with a large capacity can store both energy created by the solar power generation system and electricity supplied by the electric company (by the power grid) and operate for a long period of time. This one is still a prototype. These 2 types of batteries have been developed for different applications, but they are both compact, so completely installable in people's homes. The design is simple, too, so I think they are pretty neat.

Eco-Products 2011

A press release for the larger storage battery, the "lithium-ion storage battery system for public and industrial facilities" was issued this fall, and Panasonic has started taking orders for the system on the first day of Eco-Products 2011, on December 15. The capacity is 15kWh. The storage battery can be charged both from the solar power generation system and from the power grid to provide energy day to day or in case of emergencies. It is great for helping shift the peak demand for electricity and in case of blackouts. Schools and local governments are contemplating the installation of these batteries as a power source for facilities that will serve as evacuation centers in times of emergencies. I hope that the evacuation center near my home will also be equipped with one.

Eco-Products 2011

The medium-sized storage batteries are the "lithium-ion storage battery systems for industrial facilities and homes." There are 2 types - 3.2kWh and 1.6kWh. These batteries can only be charged from the grid and will contribute to shifting peak demand and to supplying power in case of blackouts.

Eco-Products 2011

Alongside the storage batteries you will find on exhibit batteries that seem more familiar. They look very similar to the batteries we normally use, but these are called 18650 lithium-ion batteries, and they are the most commonly used batteries for notebook PCs. These batteries are packed together to create a module, and by combining numerous modules you can create storage batteries with different capacities.

Within the range of storage batteries there were some prototypes, but they did cover a wide range of applications from homes to public and industrial facilities. Perhaps owing to the fact that they don't look very exciting, but storage batteries tend often to be overlooked, but I get really excited by their possibilities. I thought that they wouldn't be introduced to the market for a while yet, but you can already choose a specific model for the location and purpose for which you want to install. The trip to the Panasonic booth at Eco-Products 2011 may be a great opportunity for visitors to see the extensive line-up of storage batteries.

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Creating energy at home and in the office is becoming more and more the norm

Panasonic, who proposes a "lifestyle with virtually zero CO2 emissions in the entire home," is putting a lot of effort into creating home appliances with great energy saving performance and devices that create energy. In the "creating energy, storing energy" corner of the Panasonic booth, you will find on display "solar cells" and "fuel cells" that create energy in which Panasonic prides in.

Eco-Products 2011

Panasonic's HIT(R) solar cell series has a hybrid structure, which has incorporated Panasonic's unique amorphous silicon into monocrystal silicon. That is why electrons can smoothly move through the silicon layers. Because the loss in electricity generation can be reduced, Panasonic's solar cells boast the industry's highest conversion rate. Even among these, the HIT230 series just introduced to the market in March this year has the highest module conversion rate of 17.9%. The HIT(R) series can maintain high conversion rates even when it is cloudy or rainy, which was said to be the weak point of solar cells, and because they boast great tolerance to temperatures, they can keep creating energy even under high summer temperatures. Many manufacturers in Japan and other parts of the world have entered into the solar cell market, so there are many products available. It may be difficult for consumers to choose which brand would be better, but seeing the exhibit and listening to the staff, I thought that if I am going to install solar panels on the roof, I would rather prefer the HIT(R) series as they can create energy throughout the year regardless of the season or weather.

Eco-Products 2011

Another energy creating product is the fuel cell (ENE-FARM). Panasonic invested a lot of time into developing the fuel cell, which was introduced to the market in 2009. On display at the booth is the new, 2011 model. What is different from the 2009 model is that the fuel cell unit and the hot water tank have become slimmer, and so you don't need as much space to install the system. And as you may be eager to know, it has also become cheaper. According to the staff in the booth, there are more people installing the system due to the smaller space it requires. The new model was introduced in April 2011, but this was immediately after the devastating earthquake, so there were a great many inquiries, and they are being installed steadily since then.

Eco-Products 2011There is a skeleton model of the fuel cell unit on display, which shows how it takes city gas, hydrogen, and oxygen to produce heat and electricity. Many people seem quite interested in the system; they stop in their tracks to listen to the staff's explanations.

2011 was a year that changed our awareness for energy. Listening to the explanations in the creating energy corner and watching the reactions of the visitors made me realize this once again. Products are getting better and better, and easier to use. A society where being self-sufficient with respect to energy is the norm is right around the corner.

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Concept stage presentation introduces Panasonic's energy solutions in a straight forward manner

Eco-Products 2011

I briefly introduced the "Energy Trio," dependable characters that appear in Panasonic's concept stage presentation in one of the photo digest entries. In this entry, I would like to take a closer look at the presentation.

I am sure that every day you make efforts to save energy and water. Especially this summer, people in Japan may have tried not to use the air conditioner as often or reduced the number of times you opened and closed the refrigerator doors to help further reduce energy use as there were concerns about energy shortage. Panasonic's "ECO NAVI" is really great in helping you save energy and water. The concept stage presentation introduced a washing machine and how its sensors will determine the amount of laundry and how dirty the laundry is automatically to help save energy and water. There are now 21 products that are equipped with ECO NAVI.

Turning off the lights you are not using is another way you can save energy. Panasonic's LED lamps will also help you do so. Since being founded Panasonic has continued to manufacture "lighting," so its fastidious attitude towards lighting and its technologies have helped make LEDs more widespread, from homes to towns.

Eco-Products 2011

The "ECO Management System," which shows you how much energy you are saving, is another way Panasonic hopes to help with your efforts. You can quantitatively check to see how much energy you are using in real-time, so you can even set specific targets you want to hit.

Eco-Products 2011Eco-Products 2011
Eco-Products 2011

The efforts we make consciously and the support ECO NAVI and LEDs offer. The "Energy Trio," which I introduced in the photo digest and at the beginning of this entry pushes the envelope further and helps realize a secure lifestyle. Solar cells create energy from the sun. Fuel cells use city gas to create energy and even hot water when the solar cells are at rest, in other words at night and on rainy days. And storage batteries can store the leftover energy, so that it can be used when there are power shortages or blackouts. The trio will create and store energy at home for daily use and in case of emergencies, giving you a peace of mind.

Eco-Products 2011

Panasonic's energy solutions that involve creating and storing energy and intelligently using energy is spreading from "homes" to "buildings/offices," "stores," "public areas," and to "entire towns." The "Fujisawa Sustainable Smart Town" scheduled to open by March 2014, which was described in one of the entries for CEATEC JAPAN 2011, is the embodiment of this. With the Energy Trio working hard, Panasonic aims to create a comfortable, safe, secure town that will reduce CO2 emissions by 70% and water by 30%.

Eco-Products 2011

Towards the end, the presentation introduces Panasonic's recycling activities, which are just as important to Panasonic as reducing CO2 emissions and the solar car created by the Tokai University with Panasonic's support. The presentation gives a great overview of the Panasonic booth at Eco-Products 2011. It takes place once every 15 minutes, so it is on almost all day, but a great crowd of earnest visitors gathers around the stage each time.

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Photo digest - The world's fastest solar car is on showcase!case!

Eco-Products 2011

What you will find in the center of the Panasonic booth, surrounded by a crowd of visitors, is a blue solar car. It is a brilliant presence, surrounded by ECO NAVI equipped home appliances, energy solutions, and products created from recycled materials.

This solar car is the "Tokai Challenger" created by the Tokai University Solar Car Team, which took part in the "2011 World Solar Challenge," one of the largest solar car races in the world held in Australia in October this year, and swept away the title. As the main sponsor of the team, Panasonic provided HIT (R) solar cells and lithium-ion batteries to the team to work with. The conversion rate of the solar cells were 22%, and the capacity of lithium-ion batteries was 5kWh, so Panasonic contributed to this race with its technologies that realize high conversion rates and high capacity.

For the team, products available in the marketplace were fine-tuned to provide an even higher output and capacity. Unlike futuristic cars that require the incorporation of various different technologies and investment, the solar car was created with existent technologies. It is so exciting that such a car may become available in the future. Please come by and experience the excitement for yourself.

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Photo digest - Panasonic's LEDs optimally light up various scenes

Eco-Products 2011

LEDs have become increasingly widespread as energy saving lighting. Panasonic's LED lamps known by the brand name, "EVERLEDS," like ECO NAVI equipped home appliances, are representative energy saving products. Tokyo's new great sight, the "Tokyo Sky Tree," scheduled to open on May 22, 2012, will actually be lit up by Panasonic's LEDs.

Panasonic's LEDs not only save energy. Panasonic offers a wide range of LED lamps that provide optimal lighting for various environments such as homes, offices, stores, schools, and roads. In addition to the light bulb shaped LED lamps that won the Good Design Award in 2011, there are also LED lamps that make the outdoor environment seem brighter, which have been designed by taking advantage of the attributes of human sight, and LEDs that make our skin look more beautiful, a great news for us women. The line-up is so extensive, I can't introduce them all in this short, digest entry, so I will be describing them in more detail in an entry I will be writing on day 3 of the exhibition.

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Photo digest - "ECO NAVI" everywhere you look! A greater range of ECO NAVI equipped home appliances are now available

Eco-Products 2011

You may already be quite familiar with Panasonic's "ECO NAVI" since, at least in Japan, there have been quite a few advertisements about it on TV. The sensors on these home appliances can detect various many things and help the appliances run in a way that saves energy, yet is comfortable and convenient for you. In the ECO NAVI part of the booth you will find an extensive line-up of products equipped with ECO NAVI.

For example, let's take a look at the washing machine. It has 4 sensors that can detect the amount of laundry, how dirty it is, and determine just the right amount of water for rinsing and the drying time, thereby automatically reducing waste and running eco-consciously. You don't have to think about it at all. The washing machine will make fine adjustments and save energy for us. The same goes for refrigerators and air conditioners. ECO NAVI is also spreading to home appliances that you would least expect would have such a function.

There are skeleton models of key ECO NAVI equipped home appliances in the corner, and so you can see how the sensors function. Many people at the booth are very intrigued by the products. I will write about ECO NAVI in detail on day 3 of the exhibition, so please stay tuned!

mayumi

Photo digest - The very expressive Energy Trio are special guests of the concept stage presentation!

The concept stage, which is the face of the Panasonic booth, features an MC who gives a brief overview of the exhibits within the booth. And in this presentation, the "Energy Trio," namely the solar cell, fuel cell, and storage battery, appear as special guests. They play a key role in the lifestyle of the future Panasonic proposes, but we can't help but feel that they may be a bit complicated. But don't worry. On stage, these very expressive characters explain in a very straightforward way how well they function under various circumstances. It is very easy to understand even for children. Not only will you understand the Panasonic booth better, the concept stage presentation may answer the questions you may have had about energy. I will write about the stage presentation in detail in another entry.

Eco-Products 2011The solar cell (top), fuel cell (left), and storage battery (right) appear around the display in the center. If you look closely, you can see that they have cute little faces. And they even talk! I think I may become fans of the very unique Energy Trio. Please come by and meet them for yourself!
mayumi

Eco-Products 2011 has begun!

Eco-Products 2011

December 15, 10:00 - Eco-Products 2011 has finally begun! Many people were waiting for the doors to open, so although it just began, there are already many visitors here. The Panasonic booth is also buzzing with visitors of all kinds from grade school students to businessmen in suits. I was very impressed with the serious attitude with which people approach the exhibits; there are some people who are taking notes very earnestly.

I have been at the booth since yesterday, but the staff here was working until very late. Because of their efforts, everything is in place to welcome the visitors. The booth gives a great overview of Panasonic's various eco initiatives. The Eco-Products 2011 will take place for 3 days starting today. The Panasonic booth is in East 3 Hall, so please come and take a look!

mayumi

Must-see exhibits at the Panasonic booth at Eco-Products 2011

Eco-Products 2011 will begin tomorrow. A press release describing the details of the Panasonic booth has been released. Let's take a look at some of the ideas that will be on exhibit.

This year, Panasonic has themed the booth around the concept of introducing its energy solutions that meet the needs of today's and tomorrow's lifestyles. The ideas are displayed under 3 main categories.

The first category is "Energy Solutions for Lifestyles of Today." Consumer attitudes towards lifestyles changed dramatically after the March 11 earthquake. Products that meet these changes such as ECO NAVI home appliances and LED products will be on showcase. The booth also introduced Lifinity and Casart Terra, which are products that help create and use energy efficiently at home. A wide range of ideas that help make the entire home energy flow efficient is being exhibited. Electricity shortages and blackouts have heightened our awareness for energy, and products that meet these needs such as solar power generation systems and fuel cells that create energy, and storage batteries for homes and other various public and industrial applications, which may become increasingly widespread in the market place, will also be displayed in the booth. What will probably be the main attraction, and will intrigue many visitors is the solar car, "Tokai Challenger," built by the Tokai University using Panasonic's solar cells and storage battery cells. The car won first place in the 2011 World Solar Challenge, which was held in Australia in October.

The second category is the "Comprehensive Smart Lifestyles for Tomorrow." Products that help make the energy flow in the home visible have begun to be installed in people's homes. The Smart Energy Gateway displayed in the booth is an evolution of such products that optimally controls the energy flow. The booth also introduces solutions implemented in the "Fujisawa Sustainable Smart Town," which hopes to realize efficient flow of energy in the entire town.

The third and last category is "Resource recycling." The awareness for energy has increased significantly. Recycling resources is key to realizing a sustainable society. For Panasonic, resource recycling is one of the most important fields alongside CO2 emissions reduction. At the booth, Panasonic will introduce technologies that can create glass wool from recycled glass taken from cathode ray tubes used in TVs, and technologies that can separate and recycle resin from crushed resin mixtures generated in recycling facilities. Four home appliances, which are examples of such recycling efforts, will be unveiled at the exhibition.

The Panasonic booth will be full of new realizations and discoveries. I will be uploading more detailed information starting tomorrow, so please stay tuned.

mayumi

Eco-Products 2011 will be on from December 15 to 17!

Hello. This is mayumi, a writer who just joined the team of writers for the Cyber Showcase Blog recently. A lot of things happened this year, but 2011 is about to end soon. It is already December! 'Tis the season to be jolly and for Eco-Products, Japan's largest environmental exhibition.

Eco-Products 2011 will celebrate its 13th anniversary this year. It will be held for 3 days, December 15 (Thurs) - 17 (Sat), at Tokyo Big Sight. This year's theme for the exhibition, which is expecting 750 exhibitors and 185,000 visitors (more exhibitors and visitors than last year), is "Green for All, All for Green."

Looking back, the year 2011 changed society's awareness of the environment all of us in Japan faced an energy crisis as a result of the Great East Japan Earthquake. I am hoping that this year's Eco-Products exhibition will be filled with the potential to change our lives and the society for the better. I will be reporting about the Panasonic booth at the exhibition, so stay tuned!

Eco-Products 2011
Period: December 15 (Thurs) - December 17 (Sat), 2011
Venue: Tokyo Big Sight (Tokyo, Japan)
Organizers: Japan Environmental Management Association for Industry, Nikkei Inc.
Official site: http://www.eco-pro.com/eco2011/english/