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Expo 2010 Shanghai China

Previous : CHITEC 2010 (The 13th China Beijing International High-tech Expo)
Next : IFA 2010

Please also take a look at Panasonic's special website featuring its support of the "Expo 2010 Shanghai China"

As we have introduced in the blog so far, Panasonic has been supporting the Japan Pavilion at the Expo 2010 Shanghai China with its cutting-edge technologies. A special website highlighting Panasonic's collaboration with the Expo 2010 Shanghai China is now available.

On this website, you can read about the various technologies and products that are active in the Japan Pavilion such as the Life Wall, 4K2K 152-inch plasma display, DLP (digital light processing) projector, and household fuel cell in detail. The site also features other content that will give you a great idea of what it is like on site, such as other events besides those held in the Japan Pavilion that Panasonic will take part in, so please also take a look.

Expo 2010 Shanghai ChinaThose of you who are going to visit or even if you have already been to the Japan Pavilion, please take a look at Panasonic's special website for the Expo 2010 Shanghai China!

I interviewed the chief planner of the "Life Wall"!

Japan Pavilion, which upholds the exhibition theme, "Harmony of the Hearts, Harmony of the Skills" and communicates the message, "Connect for a harmonious future," is drawing a great number of visitors every day. I interviewed Mr. Matsuda who directed the production of the "Life Wall" and asked why Panasonic decided to become one of the sponsors of the Japan Pavilion and to provide technological support to it.

Expo 2010 Shanghai China

Mr. Takehide Matsuda
Chief Planner
Media & Spatial Design Laboratory
Panasonic Corporation

(mino) Why did Panasonic propose the "Life Wall" as a way of supporting the Japan Pavilion?

(Matsuda) One of the themes of the Japan Pavilion is the "connection between Japan and China," meaning the deep "historical" and "emotional" ties as well as ties with respect to "skills." In addition, it was decided that Panasonic’s technology would be exhibited in the pre-show to be held in the zone introducing technologies of the future. That is why we proposed the "Life Wall," which can express the theme, "connection," very well, as a technology of the future.

(mino) How are visitors reacting to it?

(Matsuda) People are reacting well to it. At the pre-show, the MCs on stage control the content with gestures. Visitors seemed to be really impressed and intrigued by the content that moved around right in front of their eyes without the MCs actually touching the screen.

(mino) In what ways has the "Life Wall" evolved?

(Matsuda) First of all, the resolution has improved by using 152-inch 4K2K plasma display panels instead of projectors. In order to take advantage of such capabilities, and to enhance the realistic expression, we shot images of actual materials.

Also, the image sensor that Panasonic Electric Works Co., Ltd. has newly developed has twice the resolution of conventional models, which enables smooth, stress-free control for complex operation using both hands. Thanks to such development we were able to produce extremely rich content.

Expo 2010 Shanghai China

(mino) I heard that other Panasonic technologies are used in the Japan Pavilion, but is this true?

(Matsuda) All the DLP (digital light processing) projectors used in the Japan Pavilion including those in the main show and in exhibition corners are from Panasonic. In some areas, very elaborate presentation, such as one using a screen made of washi (Japanese paper), may be seen. So I would like visitors to go see such areas as well.

(mino) Can we have a few words from you for the visitors who may be going to the Expo 2010 Shanghai China in the future?

(Matsuda) I would like visitors to come and watch the "Life Wall" in action from the very front of the room, because that will give them a great experience of the 4K2K super high resolution. Also, I hope you can get a feel for the potential of "television" by experiencing the "Life Wall." Expositions are events where each country exhibits its own culture. In this sense, "excellent technological competence" represents our culture that we can boast to the world. So, I would like it very much if the visitors could check every nook and cranny of the Japan Pavilion while making a comparison to other pavilions.

(mino) Thank you for your time.


[Video] "Expo 2010 Shanghai China Vol.2 - Today's way of life, tomorrow's way of life," which is the second series of video reports that feature China, is now available!

Expo 2010 Shanghai China

Click on the image to watch the video.

The video reports introduce a wide range of exhibitions that take place in various countries around the world as well as Panasonic's activities in the host countries or regions. And the second series featuring China, the "Expo 2010 Shanghai China Vol.2," has been uploaded.

What Panasonic's digital technology, "Life Wall," found in the Japan Pavilion of the Expo 2010 Shanghai China represents is tomorrow's way of life. And what leads us to such life is the way of life today. This video report introduces activities of "China Life-Style Research Center" that conducts studies on "today's way of life in China." Based out of Shanghai, the researchers of the center visit people's homes around China and study how consumers live and how they use electronic products. The researchers discover new needs and ideas for creating new products when they analyzing the findings. Of course you can also get a feel for the excitement at the Expo 2010, so don't miss it!


[Video] "Expo 2010 Shanghai China Vol.1 - Japan Pavilion and Panasonic's Life Wall," which is the second series of video reports that feature China, is now available!

Expo 2010 Shanghai China

Click on the image to watch the video.

The video reports introduce a wide range of exhibitions that take place in various countries around the world as well as Panasonic's activities in the host countries or regions. The CHITEC series mainly covers the exhibition held in Beijing, but the second series featuring China, the "Expo 2010 Shanghai China Vol.1" has now become available.

In this video report, you can see the venue brimming with excitement of the Expo 2010 Shanghai China and the various exhibits inside the Japan Pavilion, as well as Panasonic's digital technology, "Life Wall," in detail! Thank you for reading my blog entries. I hope you will also take a look at the video reports as well!


Panasonic's products are playing a key role at the Expo 2010 Shanghai China

The entries for the Expo 2010 Shanghai China on the Cyber Showcase Blog have so far focused on Panasonic's technologies that may be found in the Japan Pavilion, however, there are many more pavilions in which Panasonic's products and technologies are playing a key role.

For example, Panasonic's plasma display panels may be found in the Osaka Pavilion and the WWF (World Wildlife Fund) exhibit inside the Joint Pavilion of International Organizations, and the DLP (Digital Light Processing) projectors and plasma display panels may be found in the China Pavilion and Theme Pavilions.

With so many devices in operation every day trouble shooting is also very important. Panasonic has established a support center nearby the exposition venue, so that it may offer quick and effective service.

Expo 2010 Shanghai ChinaPanasonic's projectors are being used in over 50 pavilions. It reproduces images that depict the way of life in the future proposed by various countries and regions every day.

Panasonic's fuel cell is on display, too

The Japan Pavilion at Expo 2010 Shanghai China is comprised of 3 zones, each with a different theme - "Past, Present, Future."

Expo 2010 Shanghai China

Zone 2, which represents Japan in the present, introduces eco technologies that help realize a "zero-emission town" - a town where efforts are made in various different areas to minimize the environmental impact, environmental activities, and the Japanese culture that has valued living in harmony with the environment.

Underneath the sign, "zero-emission town," you will see cutting-edge technologies that help solve environmental issues, and alongside a hybrid car and a solar power generation unit, you will find Panasonic's household fuel cell on display. Awareness for the environment is rising rapidly in China. The latest eco technologies Japan prides in - I wonder how they appear to the visitors?

Expo 2010 Shanghai ChinaThe fuel cell uses hydrogen obtained from natural gas and oxygen in the air to supply electricity and hot water to homes. Many people seem to be showing interest in the exhibit, which explains its mechanism.

"Life Wall" - Panasonic's proposal for the future living room offers a new way to get people connected

Three 152-inch plasma display panels stand side by side. In the pre-show held in the Japan Pavilion, these displays are used to introduce Panasonic's digital technology, "Life Wall," a proposal for the living room of the future.

Expo 2010 Shanghai ChinaExpo 2010 Shanghai China

As the name, "Life Wall" indicates, you will see a wall displayed on the gigantic screens. The MCs on stage can open up a window to reveal a beautiful landscape, play games, or change the design of the wall by placing their hand over a part of the wall or by waving their hand. Of course, by connecting to the next generation network, you can also enjoy having a video phone session, also read e-mails and surf the web with simple gestures. It will not only become a window of communication within families, but also with people all around the world. This is the living room of the future proposed by Panasonic.

Panasonic felt empathy towards Japan Pavilion's theme, "connectedness," and so that is why Panasonic has proposed the "Life Wall" in the stage presentation introducing technologies of the future. People can get connected with others around the world via the network, families can strengthen their ties by enjoying entertaining content or educational tools together, and the entire house can be connected, i.e. security systems and control over various electronic products. If you think about what TVs, which are getting bigger and bigger, may look like in the future, Panasonic's proposal of the "Life Wall" doesn't seem like such a fantasy.

The "Life Wall" was unveiled at one of the world's largest consumer electronic shows, the International CES, held in Las Vegas in January 2008. It made another appearance at CEATEC JAPAN held in Tokyo in October of the same year after undergoing yet another evolution. This proposal for a future way of life made a great impact. And this year it is being showcased at the Expo 2010 Shanghai China. How will the message from Panasonic be communicated to the countless number of people who will watch the presentation during the long 184-day period of the exposition?

By the way, you can experience the "Life Wall" at the Panasonic's showroom in Tokyo, the "Panasonic Center Tokyo" so if you are interested in seeing the future way of life for yourself, please stop by the showroom.

Expo 2010 Shanghai ChinaThe MCs on stage operate the "Life Wall" freely as they wish to introduce the functions of the "Life Wall." It seems there are many people who are surprised at how well it responds to the movement of the hands.

The 152-inch 4K2K plasma display panels play a key role during the stage presentation held in the Japan Pavilion

Expo 2010 Shanghai China

As I have mentioned in my previous entry, the Japan Pavilion is comprised of 3 zones.

In Zone 3, the last zone visitors explore, you can enjoy a pre-show that features a crested ibis, a species of birds Japan and China have been working together to help protect, against a backdrop of satoyama of the future, as well as the main show that takes place in a traditional Japanese wooden theater.

The theme of the pre-show is "technology that nurtures 'Connections between People.'" The presentation takes place amidst the beautiful scenery of satoyama in Japan, which is displayed on Panasonic’s 152-inch 4K2K (3840 × 2160 pixels) plasma display panels. The total width of the 3 screens placed side by side is approximately 10m! Of course, there are “large displays” in other pavilions or in movie theaters, but what you see here is not only large screens; these are super high resolution displays with 4 times the pixel count as full HD. A great many people are awe-struck by the beautiful imagery.

On the stage, Panasonic’s digital technology, “Life Wall,” is introduced as a technology of the future, which will help connect people, heart to heart. I will tell you more about the technology, which drew much attention at the International CES held in January 2008, in my next entry.

Expo 2010 Shanghai ChinaThe screen in the middle can move. After the 2 MCs appear from the gap on the left and right sides, the screen slides backwards in alignment with the other 2 screens to form 1 big flat screen.

The Japan Pavilion at Expo 2010 is extremely popular!

Next, let me introduce the Japan Pavilion at the Expo 2010 Shanghai China, to which Panasonic is offering technological support.

Japan Pavilion was realized with the cooperation between the public and private sector, including the Japanese government, various companies, and local municipalities. The theme of the pavilion is "Harmony of the Hearts, Harmony of the Skills" and the message is "Connect for a harmonious future." The Japanese culture and technology are being introduced based on this theme and message. According to the media coverage, the pavilion is so popular people have to line up for hours every day to get in.

The Japan Pavilion has a very unique and impactful exterior, but the architecture itself is really amazing as well. The concept is "Eco-Breathing Architecture." It has been built by using a combination of Japanese traditional wisdom and the latest eco technologies. For example, there is an environmental circulation system, the "Eco Tube," which incorporates sunlight and wind into the building. It has been built to minimize environmental impact.

The pavilion is comprised of 3 zones. The theme of Zone 1 is "The Wonder of Connections," and introduces the relationship between Japan and China, starting from the era during which Japanese envoys (called Kento-shi) travelled to China and ending in present day. Zone 2 focuses on the connection of wisdom and hearts and introduces various technologies and activities undertaken by people to help solve issues we are facing today. In Zone 3 the pre-show and main show introduce "connections between people" and "developments."

Panasonic's technologies can be found all around the pavilion, but the most high profile of them all are the three 152-inch plasma display panels that appear on the stage of the pre-show that takes place in Zone 3. Let me tell you more about the pre-show in a different entry.

Expo 2010 Shanghai ChinaThe shape and color is so unique, it looks like it would draw attention even from afar. Because there is a long line every day, it looks like it would be best if you go first thing in the morning.
Expo 2010 Shanghai ChinaIt's lit up at night and so it looks quite different at night.
Expo 2010 Shanghai ChinaWhen you first enter the pavilion you see this calligraphy. The letters mean "connections."

Get a glimpse of the excitement in Shanghai!

Approximately 6 weeks have passed since the Expo 2010 Shanghai China began on May 1st. Here are some photos that capture the excitement in Shanghai, the home of this year's exposition, so please take a look. These pictures may give you some idea of what it's like in the host city.

Expo 2010 Shanghai ChinaYou may have seen this view often in pictures and footage introducing Shanghai. The river you see in the picture is the Huangpu River. The venue of the Expo 2010 is in the right-hand direction. The Oriental Pearl TV Tower that stretches high towards the sky is very eye-catching.
Expo 2010 Shanghai ChinaThe Shanghai Maglev Train is a linear motor car that connects the Shanghai Pudong International Airport with the Longyang Road Station located approximately 30 km away in the outskirts of Shanghai in about 8 minutes. It reaches a top speed of over 400km/h!
Expo 2010 Shanghai ChinaIt seems that the city of Shanghai is really excited about the Expo 2010. You can see the mascot, "HAIBAO," all around the city.
Expo 2010 Shanghai ChinaA large "3D VIERA" billboard you can see from the highway on the way to downtown Shanghai from the airport. What you see on the left side of the billboard is the Shanghai Maglev Train.
Expo 2010 Shanghai ChinaThis is the Japan Pavilion, nicknamed "Purple Silkworm Island." It really does look like a cocoon. I will tell you more about the Japan Pavilion in detail in another entry.
Expo 2010 Shanghai ChinaPanasonic's three 152-inch plasma displays appear on the stage of the presentation held every day in the Japan Pavilion. You can see how big it is when you compare its size to the MCs. They enliven the stage every day with dynamic footage.
Expo 2010 Shanghai ChinaBesides the Japan Pavilion, you will find the Hybrid Tower Wind and Solar Energy System, "Kaze Kamome" (literally meaning wind seagull), which uses 2 natural energy sources to generate power.
Expo 2010 Shanghai ChinaThis is the China Pavilion, the tallest and the biggest pavilion at the Expo 2010, measuring approximately 69m in height and 160,000 square meters in surface area. The theme of the pavilion, which may be called the symbol of Expo 2010, is "The Crown of the East."
Expo 2010 Shanghai ChinaThe weather in Shanghai is getting hotter. Using the bus is the most efficient way of getting around in the vast premises under the sizzling sun. These electric buses will take you to various different locations in the venue.
Expo 2010 Shanghai ChinaThis picture shows how the electric buses recharge while they stop. They recharge with electrical poles that extend from the bus roof to the silver bars you find above the bus.

Expo 2010 Shanghai China is taking place and is very popular!

Hello! This is mino. This time around, I will be introducing the Expo 2010 Shanghai China that is currently taking place on the Cyber Showcase Blog.

Expo 2010 Shanghai China

An exposition is an event where you will find pavilions of various countries from around the world. Japan is also taking part, so at the Expo 2010 Shanghai China (Expo 2010), you will find the Japan Pavilion, Japanese Industry Pavilion, and the Osaka Pavilion, etc. Panasonic is sponsoring the Japan Pavilion, providing various technological support. Panasonic products are also being used in various other pavilions and facilities. I would like to cover such information in my entries for this blog and also offer useful information for those of you who plan to visit the exposition.

Since it began on May 1st, Expo 2010 has been attracting a great number of visitors; around 400,000 to 500,000 people have visited the exposition every day for the last few weeks. Let me first give you an overview of Expo 2010.

Since the inaugural exposition held in London in 1851, World Expositions have been taking place in various countries around the world. And the Expo '70 held in Osaka that attracted over 64 million people still remains the best-attended exposition in history. The Expo 2010 Shanghai China is expected to overcome this feat - 70 million people are estimated to attend before it ends. The theme of the Expo 2010 Shanghai China is "Better City, Better Life." Held on a 528-hectare site, around 240 countries/regions and international organizations are taking part, which makes this exposition the largest yet, both in terms of number of participants and the total area of the venue.

So, it is a massive event that represents the great energy and momentum in China today, but I am looking forward to finding out how Panasonic’s products and technologies are contributing to the event. Please stay tuned for more about Expo 2010!

Expo 2010 Shanghai China
Period: May 1 (Sat) - Oct 31 (Sun), 2010
Host country/region: Shanghai, China
Venue: Between Nanpu Bridge and Lupu Bridge along both sides of the Huangpu River (Shanghai, China)
Organizer: The Bureau of Shanghai World Expo Coordination
Official site: