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China-Japan Green Expo 2011

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[Video] Three video reports are now available!

Video reports on the Panasonic booth at the China-Japan Green Expo 2011 are now available! Please take a look at the Panasonic's "energy solutions for entire towns" it proposed using the group's collective power.

China-Japan Green Expo 2011 Green EXPO 2011

Click on the image to watch the video.

China-Japan Green Expo 2011 Vol.1 - Panasonic booth highlights

The China-Japan Green Expo 2011 showcased eco technologies and products from Japan and China. This video report introduces must-see ideas exhibited in the Panasonic booth at the 3-day exposition. Panasonic's energy solutions have spread from "entire homes" to "entire towns" - please take a look!

China-Japan Green Expo 2011 Green EXPO 2011

Click on the image to watch the video.

China-Japan Green Expo 2011 Vol.2 - Corporate stage presentation

You can watch the entire corporate stage presentation, which took place in the Panasonic booth. Please take a look at Panasonic's "total energy solutions" that have spread from homes to towns.

China-Japan Green Expo 2011 Green EXPO 2011

Click on the image to watch the video.

Establishment of a home appliances and electronics recycling company in Hangzhou, China - Panasonic offers its cutting-edge recycling technologies to China

This video report introduces the ceremony announcing the establishment of a new home appliance and electronics recycling company, "Panasonic DADI DOWA Summit Recycling Hangzhou Co., Ltd." I mentioned in an earlier entry, and its core activities. Please take a closer look at Panasonic's recycling technologies, which will help contribute to environmental conservation and effective utilization of resources in China.


Panasonic Center Beijing has been given a new look!

China-Japan Green Expo 2011 Green EXPO 2011

The China-Japan Green Expo 2011 was held for 3 days in China's capital, Beijing. The Panasonic booth welcomed many visitors during this time. On June 1, the opening day of the exhibition, the "Panasonic Center Beijing," Panasonic's corporate showroom in Beijing reopened with a new look.

Panasonic Center Beijing, which serves as Panasonic's hub for communicating a wide range of information, is located on the 5th and 6th floors of a luxurious mall known as Shin Kong Place.

The China-Japan Green Expo 2011 ended on June 3, but the Panasonic Center Beijing is open all year around, except on days they change the exhibit. You can also learn about Panasonic vision of becoming the "No.1 Green Innovation Company in the Electronics Industry" by 2018 its 100th anniversary and the various eco activities it undertakes in China.


Corner introducing various eco activities in China

China-Japan Green Expo 2011 Green EXPO 2011 China-Japan Green Expo 2011 Green EXPO 2011

I introduced these activities in detail in a previous entry, but Panasonic undertakes a wide range of activities in China from promoting environmental education for children to tree planting. The panels in this corner highlight these activities.

There is also a corner, which explains how eco technologies Panasonic boast in such as LEDs, washing machines, inverter air conditioners, and refrigerators work, and many visitors stopped by to take a closer look.


"Energy solutions for entire towns" spread to buildings and on to public areas

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The "EMIT Total Building System" introduced in the "Energy Solutions for Entire Buildings" corner can control an entire area with sensors that detect people's movement that work together with air conditioning systems and lighting. This system, which maintains a comfortable office environment while saving energy, helps reduce energy consumption of entire buildings by approximately 30%. There are plans to implement this system in the "Beijing Taihao" building in Beijing this fall.

China-Japan Green Expo 2011 Green EXPO 2011The "EMIT Total Building System," which can control an entire area with sensors working together with air conditioning and lighting.

Next up is "Energy Solutions for Entire Public Areas." The "Area Management System," developed to manage energy consumption at parks, stations, and of roads currently controls 18,000 units of light in the Olympic Park in Beijing. This is the world's first system, which has applied the "IPv6" technology to an extensive area to control lighting. Because you can administer and fine-tune the energy use per area, the system has been able to realize significant energy savings in comparison to the past.

China-Japan Green Expo 2011 Green EXPO 2011The diorama shows how 18,000 units of light in each area of the Olympic Park in Beijing are being controlled.
China-Japan Green Expo 2011 Green EXPO 2011A prototype of a charging stand for EV (electric vehicles) is also on display. Because these stands have been designed for public areas, they offer great operability, visibility, and durability.

Panasonic's "energy solutions" has spread from entire homes to stores, buildings, and public areas, thereby bringing to life "energy solutions for entire towns." With the "Fujisawa Sustainable Smart Town" I introduced in a previous entry, solar panels and household storage batteries will be installed in all 1,000 homes, and these together with stores and public areas will help create an eco-conscious town. I hope that such towns will begin to pop up all around the world.


'eco ideas' for "entire stores"

China-Japan Green Expo 2011 Green EXPO 2011

This is the "Energy Solutions for Entire Stores" corner, with a very prominent refrigeration showcase.

The comprehensive management system for stores being introduced here realizes optimal operation and management of lighting, air conditioning, showcases and various other devices that ran individually in the past. For example, on a sunny day with lots of sunlight shining through the windows the lighting can be turned down, and sensors can detect the presence of customers and make the showcase brighter automatically when there are people in front of it to make it easier for them to see the products. The air conditioning can also be turned up or down depending on whether there are customers to efficiently curtail power consumption. The bigger the store, the bigger the effect this will have.

This system has already been implemented in supermarkets in Japan. People who came to the corner at this exhibition often asked the staff if they could implement the system in their own stores.


Energy solutions for the entire home with ideas that "create energy," "store energy," "save energy" and ideas for "energy management"

China-Japan Green Expo 2011 Green EXPO 2011 China-Japan Green Expo 2011 Green EXPO 2011

This corner introduces "energy solutions for the entire home" that realize a virtually zero CO2 emissions lifestyle in people's homes. I am sure those of you who read this blog may already know a lot about these solutions.

Ideas that "save energy" used as much as possible. In this corner Panasonic has on showcase products such as a washing machine and refrigerator and their energy saving performances. Ceiling lights using LEDs, which have been drawing attention in Japan, are also on display.

Next, ideas that "create energy" at home. Crowds gather around the photovoltaic module, "HIT," which boasts the world's highest conversion rate.

And ideas that "store energy." Various types of storage batteries are being showcased, here.

Lastly, ideas for "energy management" connects these devices together and optimally controls them. In the center of the exhibit you will find the Smart Energy Gateway (SEG), illustrating how the energy management system connects to various other devices in the home.

Panasonic has brought the "energy solutions for the entire home" concept to life in the 'eco ideas' House at the Panasonic Center Tokyo. In the corporate stage presentation I introduced in an earlier entry, Panasonic explains how the technologies implemented in the 'eco ideas' House envision a lifestyle "3 to 5 years ahead." A green lifestyle is almost a reality. I am sure many people in China and in Japan are hoping that this will be realized as soon as possible.


"Energy solutions for entire towns" stage presentation takes place using a diorama of a town

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A stage presentation describing Panasonic's "energy solutions for entire towns" is taking place here using a diorama.

A town with acrylic homes, buildings, factories, and commercial and public facilities has been created on top of a 65-inch plasma display. The presentation, which incorporates images that appear on the screen showing you the flow of energy and information in each area, has been very well appraised for being easy to understand and straightforward.

What is being introduced as key to "energy solutions for entire towns" in this stage presentation is the Smart Energy Gateway (SEG). SEG connects various devices that "create," "store," and "save" energy and optimally controls energy use in the home. It will also automatically help you lead an economical lifestyle as well by letting you use the energy created by solar panels and stored during the day at nighttime and with green operation by determining what times of the day electricity is cheaper. SEGs in each home connect with those in other buildings, stores, and public facilities and this is how "energy solutions for entire towns" spreads throughout the town.

Panasonic also introduces a new network technology called "iopeNet," which is an open communications protocol promoted by Panasonic and the China Architecture Design and Research Group. This technology makes it possible for numerous networks with different protocols, such as those for homes, buildings, and factories, to communicate bilaterally. Panasonic provides smart energy solutions that use energy efficiently by combining the IPv6 network technology Panasonic boasts (it lets you assign an endless number of IP addresses) sensor technologies that play an important role in energy saving systems, and program control technologies that manages these sensor technologies.

Because "energy solutions for entire towns" is a concept of such great scale and energy control and use of an entire town is quite complicated, descriptions tend to be a bit abstract, but the presentation using the diorama seems to be very straightforward, so it has been attracting many visitors.


Panasonic introduces its eco activities at a press conference

China-Japan Green Expo 2011 Green EXPO 2011 China-Japan Green Expo 2011 Green EXPO 2011

On June 1, the opening day of the China-Japan Green Expo 2011, Panasonic held a press conference hosted by Ms. Machiko Miyai, the Executive Officer of the Corporate Environmental Affairs Division of Panasonic in the hall within the convention center.

At the press conference she introduced Panasonic's business activities, its initiatives in China and the vision behind its environmental business management. Case examples of its eco activities in China were also described in detail.

Moreover, a new recycling company, Panasonic Hangzhou DADI, I mentioned in an earlier entry was also introduced. With photographs she explained how this new company came about, its objective, and scope of business, as well as how the recycling technologies Panasonic has cultivated over the years will be implemented.

It was 10 years ago, in 2001 that the Home Appliance Recycling Law was enforced in Japan. The same year, Panasonic launched the Panasonic Eco Technology Center (PETEC) in Kato-city, Hyogo prefecture. The recycling technologies cultivated since then will be applied to this new company. Useable materials sorted from the trash will be reborn as new products. I think it is great that such technologies will be put to great use in China as well.


Corporate stage presentation introduces Panasonic's energy solutions

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The corporate stage presentation is taking place in the Panasonic booth at the China-Japan Green Expo 2011, which began today, and it is drawing a great crowd each time.

The theme for the Panasonic booth at this exhibition is "Panasonic's energy solutions from entire homes to entire towns." With each corner of the booth Panasonic introduces its commitment to the environment as well as its eco activities in China. The corporate stage presentation gives you an overview of the various ideas and activities.

As we have introduced on this blog, Panasonic has been working hard to realize virtually zero CO2 emissions in the "entire home." In principle, this has involved "saving energy" that we use as much as possible, "creating energy" we need nonetheless using green methods and "storing energy" created, and connecting the devices in the home that consume electricity and optimally controlling energy use with "energy management." This will help bring to life "energy solutions for the entire home" that create a comfortable, yet virtually zero CO2 emissions lifestyle.

But the application of these "energy solutions" is expanding from homes to stores, offices, and public areas, so that Panasonic can promote energy saving and use of renewable energy in entire towns. This is what Panasonic calls, "energy solutions for entire towns." By optimally controlling energy of an entire town, we will be able to save energy more efficiently and on a wider scale, thereby realize greater CO2 emissions reductions.

This is not a vision for the distant future. It is about to be implemented. For example, Panasonic just introduced last month that it will be taking part in the "Fujisawa Sustainable Smart Town" project, which will be created in Fujisawa-city, Kanagawa prefecture. This will be a pilot project in which these 'eco ideas' will not only be applied to 1,000 homes, but also commercial and medical facilities, and public areas. So in other words, Panasonic's energy solutions for entire towns will come to life in this town.

I have heard that environmental issues are also becoming an important agenda in China. I wonder what people of China thought about Panasonic's energy solutions. I can't wait to find out!

China-Japan Green Expo 2011 Green EXPO 2011Panasonic introduces its "energy solutions for entire towns" using a 103-inch plasma display. I was told that many people stop by to listen to the straightforward presentation.

The China-Japan Green Expo 2011 has begun!

At 12:00am on June 1, 2011 the China-Japan Green Expo 2011 has begun.

It is bright and sunny in Beijing today. Many visitors made their way over to the Panasonic booth as soon as the doors opened; the area in front of the stage seems to be especially popular. (I will be reporting about the exhibition from Japan based on information I receive from staff onsite.)

The China-Japan Green Expo 2011 will be held for 3 days starting today. I will be sharing the latest information from the Panasonic booth, so please check in with us frequently.

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The exhibition is being held at the China National Convention Center. Companies, research institutions, and NGOs working in the environmental field are taking part.


Panasonic contributes to China's environment

The "China-Japan Green Expo 2011" to be held in the capital of China, Beijing, will open its doors soon on June 1st.

Now, let me briefly introduce the relationship between China and Panasonic.

It was 33 years ago that Panasonic's founder, Konosuke Matsushita visited China and pledged that the company will help modernize China through its electronics technology.

Thereafter, Panasonic established numerous business centers and factories in China, and it has become a well-recognized brand in China as well. China's economy, as we all know, has grown rapidly in the meantime. And now, it faces the task of not only achieving sound economic growth, but also of addressing various environmental issues.

In 2007, Panasonic declared that it will become an "Environmentally Contributing Company in China." And in 2009, it announced that it will become a model company in terms of environmental contribution in China.

Panasonic's eco activities may be divided into namely 3 categories – 'eco ideas' for Products, 'eco ideas' for Manufacturing, and 'eco ideas' for Everybody, Everywhere. In terms of 'eco ideas' for Products, Panasonic has continued to develop and offer energy and water saving green products, and by the end of 2010 over 1,000 of its products had received the "China Environmental Label" issued by the Chinese government.

Next, 'eco ideas' for Manufacturing. Panasonic is making efforts so that all of its factories in China will be certified as a clean manufacturing plant. By the end of 2010, 53 Panasonic factories in China had received this certification.

Lastly, 'eco ideas' for Everybody, Everywhere. Panasonic had been conducting green education activities for children in Panasonic Center Beijing, but from 2009, these activities were also implemented in various other regions. The employees are aiming to teach 1 million children over a decade. By 2010 they had already taught nearly 90,000 children. Panasonic also conducts tree-planting activities in China. Sixty-four group companies had planted approximately 80,000 trees by 2010. Panasonic would like to help 1 million children develop a high environmental awareness and plant 1 million trees all around China by 2018, its 100th anniversary.

Panasonic also contributes to the "Yellow Sea Ecoregion Support Project" promoted by WWF (World Wildlife Fund) and the United Nations Development Programme to help preserve biodiversity.

And Panasonic announced something big. It announced that it will establish a recycling company for home appliances and electronics with 3 other companies, Hangzhou DADI Environmental Protection Engineering Co., Ltd., DOWA Holdings Co., Ltd., and Sumitomo Corporation in Hangzhou, China. Panasonic's recycling technologies cultivated over the years will be applied to this company. So Panasonic has embarked on yet another environmental contribution initiative.

As you can see, Panasonic has developed deep ties with China, not only through its business activities, but also through a wide range of eco activities.

The "China-Japan Green Expo 2011," as the name indicates, is an exhibition about the environment. I wonder what new information and technologies Panasonic will introduce in its booth. I can't wait to find out!


China-Japan Green Expo 2011 Green Expo 2011 will kick off on June 1!

China-Japan Green Expo 2011

Hello! Long time no see. I'm one of the writers for this blog, mino. It has been 4 months since my last exhibition. I covered the CES in January this year.

I will be reporting about the "China-Japan Green Expo 2011 Green Expo 2011," which will be held in China's capital, Beijing. This is the first time this exhibition is being held, so many people may not be familiar with it, but it is drawing much attention since it will showcase sophisticated green products, technologies, and services developed by companies, research institutes, local governments, and NGOs from Japan and China.

As you well know, many governments are putting their backs into the green industry (eco-conscious and energy related products and technologies) and there are great hopes for its growth. I will introduce the products and technologies exhibited in the Panasonic booth at the China-Japan Green Expo 2011 and how they were received by people in China.

China-Japan Green Expo 2011 Green EXPO 2011
Period: June 1 (Wed) – June 3 (Fri), 2011
Venue: China National Convention Center (Beijing, China)
Organizers: Green Expo Management (NPO established by Nippon Keidanren), China Council for the Promotion of International Trade (CCPIT)
Official site: