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IFA 2011

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[Video] Video reports for the Panasonic booth at IFA are now available!

The Panasonic booth at IFA 2011 welcomed many visitors day after day. Video reports that capture what it was like are now available.

You can not only see what the various exhibition corners featuring Panasonic's comprehensive energy solutions, Smart VIERA, and 3D devices were like, you can also get a glimpse of the press conference, which announced news such as the 3D broadcast of the London 2012 Olympic Games.

IFA 2011

Click on the image to watch the video.

"IFA 2011 - Panasonic booth highlights." You can take a quick up tempo tour around the Panasonic booth. Please take a look!

IFA 2011

Click on the image to watch the video.

"IFA 2011 - Green Innovation Stage Presentation." As I mentioned in my previous entry, you can now watch the stage presentation introducing Panasonic's energy solutions. Please enjoy the unique way of stereoscopically reproducing beautiful pictures and graphs.

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Life Innovation Container supplied power to the "Light Message for Peace" event held at the Brandenburg Gate!

IFA 2011

I introduced the Life Innovation Container, which was set up near the Panasonic booth at IFA, in my previous entry. The 20-ft standard shipping container is packed with 18 solar panels, 48 storage batteries, and a control device. It can be set up in areas without power supply and areas affected by natural disasters around the world to independently create and supply energy.

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After IFA ended, the Life Innovation Container was moved to the plaza near the historical architecture located in the center of Berlin, the Brandenburg Gate. For 2 days, on September 9 and 10, the "Light Message for Peace" event was held, and the Life Innovation Container helped supply electricity to organize this event.

This event, held to celebrate the 150 years of German-Japanese friendship, communicated messages for peace in various languages using light. The event was planned and produced by renowned lighting designer, Motoko Ishii, and her daughter, Akari-Lisa Ishii.

The Life Innovation Container supplied the electricity to light up the goddess situated on top of the gate. I was already back in Japan, so I didn't get to see the event, but the photographs I received from someone who attended the event are very beautiful. Please take a look.

IFA 2011

The Brandenburg Gate has become a symbol for peace. When East and West were reunited, thousands of people gathered underneath the gate to share the joy. The illuminated message communicated a very strong desire for peace to people around the world.

IFA 2011
IFA 2011
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IFA 2011 has just ended

At 18:00 on September 7, IFA, which has been held for the last 6 days, has ended. The Panasonic booth is being taken down, as announcements for the end of the exhibition are made.

Although IFA has ended, there will be an illumination event on the 9th and 10th at the Brandenburg Gate, and video reports about IFA will be uploaded so please stay tuned!

Well, I'm off, making my way from Messe Berlin. Hope to see you again soon!

IFA 2011

The last show held in the 3D shooting corner. The staff watching the show celebrated its end with loud cheers and applause.

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Equipped with a twin lens! Prototype of the 3D compact digital camera

IFA 2011

You can see in the photograph, the twin-lens 3D compact digital still camera to be released this winter. Although it is very compact, it can take 3D photographs as well as 3D videos employing the side-by-side format. What's more, it can also shoot 2D photographs and videos at the same time.

Both lenses feature an optical 4x zoom, and the camera is also equipped with an O.I.S. The video captured will be in AVCHD format. You can watch the photographs and videos shot by inserting the SD Memory Card into the SD card slot of the 3D VIERA, or by connecting the camera with an HDMI cable. When you look at the mock up of the camera on display, it really looks like a standard, compact digital camera. What kind of photographs and videos will this camera capture? And what will it cost? I am very much looking forward to the release of additional information.

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At a glance it looks like an ordinary compact digital camera, but you can see the twin-lens glistening in the light.

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A great response to the fully integrated 2D/3D camera recorder, HDC-Z10000

IFA 2011

The HDC-Z10000 unveiled at the press conference held on August 31, is an AVCHD 3D/Progressive compatible, handheld camera recorder. It has a dual 3MOS sensor, one for the right and another for the left. With the bright F1.5 lens (wide angle), you can get as close as 45cm to the subject when shooting in 3D. This product really has high specifications, e.g. optical zoom for 3D shooting is 10x (12x for 2D). You will find the prototype displayed in the Panasonic booth.

IFA 2011

As you can see in the photograph, the camera recorder is really compact. But it comes with a breadth of manual functions such as manual rings compatible with zoom, focus, and iris. Panasonic's press release describes this camera recorder as bridging "the gap between the amateur and professional user in both quality and cost." I am sure it will have a great impact not only on the imaging industry, but also on highly skilled amateurs.

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The prototype is playing an active role in the 3D shooting corner as well.

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Amazingly thin profile! X lens H-PS14042

I mentioned the new Micro Four Thirds "X series" lenses in the photo digest uploaded on the first day of IFA. I want to particularly introduce the 14-42mm zoom lens, H-PS14042.

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It's amazing that it has a zoom range of 14-42mm even though it is as thin as a pancake lens. The 35mm equivalent focal length is 24-84mm, so it's a great lens to take on your vacation or to capture snapshots of your daily life. As you can see in the photograph, it matches the LUMIX GF3 well, and together they make a very portable, yet versatile system. The mechanical zoom is very smooth, so it won't feel strange even to people who are accustomed to compact digital still cameras. This lens has combined black box technology with the G lens embedded with the Leica DNA. I am looking forward to checking out the image quality of this lens, which has a well balanced performance and compact body. The lens will become available in Europe in October.

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LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./POWER O.I.S. The lens has a retractable structure. The lens barrel will extend outward when you turn on the camera.

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Dynamic cinema experience brought to life with the FULL HD 3D home theater projector

IFA 2011

In the "3D PROJECTOR CINEMA" of the Panasonic booth, you will find a theater equipped with the FULL HD 3D projector, PT-AT5000, scheduled for release this September. Many visitors gather here daily to have a look see.

In this theater with a 100-inch screen, you can experience the high image quality of this projector and the audio quality of the sound system while watching scenes from the movie, "AVATAR." Because the projector has been developed in collaboration with the Panasonic Hollywood Lab, the picture quality is truly high definition and the images are reproduced with amazing stereoscopy. I found myself being drawn into the world created in the theater.

The 100-inch screen was really astounding, too. Visitors were very excited and intrigued by the fact that this dynamic experience will be available as part of the theater set up at home.

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Panasonic's very first FULL HD 3D Home Theater Projector, PT-AT5000. There was a brief product introduction as well.

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Life Innovation Container packed full of Panasonic's technologies that "create energy," "store energy," and "save energy"

IFA 2011

Panasonic booth is located in Hall 5.2. What you find just outside the building is the Life Innovation Container you see in the photograph.

At a glance, it looks like an ordinary container, but it is actually packed with solar power generation panels, storage batteries, control devices, etc., and it can be used to supply electricity to areas without power infrastructure, e.g. regions in developing countries without power supply and to disaster stricken areas. Already 2 Life Innovation Containers have been sent to Indonesia and operational testing is being undertaken, and 1 has been donated to Minamisanriku, an area afflicted by the Great East Japan Earthquake, to supply power to the disaster headquarters.

IFA 2011

Eighteen "HIT" solar power generation panels supply on average 6.7kWh of electricity per day. Inside, the container has 48 storage batteries developed for electric vehicles and control units. It depends on the number of devices you use, but this container can continue to supply power even without 3 or 4 days of sunlight. Because everything has been packaged within a standard 20-ft shipping container, it can easily be transported by ship, train, and by truck.

This Life Innovation Container will be used to help supply power to an illumination event, which will light up the Brandenburg Gate, Berlin's famous architecture. I will tell you more about this event later.

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There are also panels that explain how the Life Innovation Container is being used for CSR activities and the partnership with UNESCO.

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As part of the "Panasonic Kids School" activities, children from elementary and junior high schools have been invited to take part in environmental education and eco quizzes.

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Beach volleyball players! Capture them in the shooting corner

IFA 2011

This is the shooting corner where you can test out the latest LUMIX digital cameras and digital camcorders. You will find 2 beach volleyball players in this very prominent corner of the booth. Panasonic chose the beach volleyball players as the subject of the shooting corner to let visitors test the performance of the new camera and camcorder models with a high-speed shutter and a very powerful zoom.

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A seminar on photography is held regularly in the very popular shooting corner. Many visitors very keenly listen to the lecture.

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"Did you notice the free-angle LCD that gives approx. 100% field of view?" There are stickers like this one that communicate the features of each model on the counters on which cameras and camcorders have been placed.

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Energy solutions and EV solutions for entire towns

"Comprehensive energy solutions" Panasonic proposes. What forms the foundations for these solutions are Panasonic's ideas that "create energy," ideas that "store energy" created so that you can use it whenever you like, ideas that "save energy" consumed by various devices and facilities, and last but not least, ideas for "energy management" that connect these devices together and optimally control them. Panasonic has incorporated these ideas to realize a lifestyle with virtually zero CO2 emissions throughout the entire home.

Panasonic is expanding this thinking from homes to vehicles, stores and other facilities, in other words to the entire town. A case example introduced at IFA is the Fujisawa Sustainable Smart Town that is being developed in Japan. Every home in this town is equipped with a solar power generation system and a storage battery. There are plans to provide a wide range of services that will support a green and comfortable lifestyle by connecting the energy network and information network and centrally controlling energy and information of the entire town. And by doing so, Panasonic aims to help reduce CO2 emissions in the entire town by 70% and to create a safe and secure living environment.

Aside from the Fujisawa Sustainable Smart Town, Panasonic is also participating in the development of eco cities in Singapore and Tianjin in China. A comfortable, yet green lifestyle brought to life by "energy solutions for entire towns." I can't wait to explore the towns once they are completed.

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The "energy solutions for entire towns" is introduced in detail in the eco stage presentation and also using the diorama created on top of a plasma display. On the left side of the diorama you will find a storage battery developed for stores.

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In light of the coming electric vehicle (EV) era, Panasonic has already begun providing batteries for EVs as well as various EV devices and charging infrastructure. The concept model here is drawing great attention.

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3D footage taken from the space shuttle, "Atlantis"

IFA 2011

The 3D exhibit in the Panasonic booth is crowded with many visitors day in and day out, but the 3D footage shot from the space shuttle unveiled at IFA has especially been drawing attention. The footage was shot using Panasonic's fully integrated twin-lens 3D camera recorder, AG-3DA1, from the "Atlantis," which launched off from NASA in July this year. You will feel as though you are right there, in the space shuttle, experiencing the scenes and looking out of the window into space yourself. In the future, this footage will be showcased at various exhibitions around the world. If you have a chance, please go check it out.

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I've seen similar scenes in the news, but when you watch it in 3D, it feels so immersive and completely different.

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This panel introduces how the camera recorder was installed in the space shuttle "Atlantis."

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"Energy management" connects and optimally controls devices

IFA 2011

What becomes important when taking advantage of renewable energy such as solar power generation and wind power generation at home, is the HEMS (Home Energy Management System), which connects the various devices in the home together, manages the flow of energy and information in the entire home, and optimally controls them. How much energy is being generated and how much energy is being consumed by which devices? The HEMS is the control center, which makes this visible and optimally controls this.

The white square device in the middle is the "p-SEG," which manages the flow of energy created, stored, and consumed by the various devices such as the solar power generation unit, storage batteries, and home electronics. And the small device on its right is the "i-SEG," which manages information. These 2 devices together monitor the flow of energy in the entire home and optimally manage them. According to the staff in the booth, because Panasonic can provide all of the devices and technologies that connect to the "p-SEG," it can propose even more efficient management. Visitors seem to appreciate this advantage Panasonic offers.

IFA 2011

You can even check to see the flow of energy on the TV in the living room, smart phones, or tablet PCs. This technology, for which demand will increase in direct proportion with the spread of devices that "create energy" and "store energy," has begun to draw much attention.

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Various content delivered to you, straight from the Panasonic booth!

Panasonic is trying out something new. Using various websites and SNSs, Panasonic is sharing a wide range of content with the global audience.

IFA 2011

People around the world can send in their questions about any product, which will be answered by an expert live from the booth. People whose questions were introduced at the booth will be eligible to win tickets to the London 2012 Olympic Games as well as other fantastic prizes.

At Panasonic Live @ IFA, "live consulting" with an expert, who will respond to your questions about Panasonic products and technologies, is taking place. As of September 3, 17:00, over 350 clips of the Q&A session have been uploaded. You can watch them all if you go to the top page of the Panasonic Live @ IFA, then "GO TO PROGRAMME", "ALL VIDEOS." When the event is not taking place live, you will see displayed the schedule for the "live consulting." If you haven't watched it yet, please take a look!

Panasonic Live @ IFA
http://ifa.panasonic.eu/en/

YouTube
http://www.youtube.com/PanasonicNewsPortal

Facebook
http://www.facebook.com/PanasonicNewsPortal

Twitter
https://twitter.com/panasonic

You can view many pictures of the Panasonic booth on Flickr.
Flickr
http://www.flickr.com/photos/panasonic-europe/

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Working together is key! Ideas that "create energy" and "store energy" at home

IFA 2011

There is growing focus on using renewable energy such as solar power. Germany, where IFA is being held, is a forward-thinking eco-conscious country that made a big decision to "renounce nuclear power" earlier this year. So there are expectations that the demand for devices that "create energy" using sunlight and "store energy" until needed, thereby making it possible to use energy intelligently, will grow.

Here, in the Energy Solution Zone, you will find the solar power generation system, "HIT(R)" series, which boasts the world's highest level of energy conversion rate, and the fuel cell, both examples of residential devices that "create energy," and storage batteries that "store energy" on exhibit (the fuel cell and storage batteries are reference exhibits). Creating energy using solar power generation is not always possible i.e. at night and on a cloudy or rainy day. That's where the storage batteries come in handy; they help supply energy created on a sunny day for such times. In this zone, you will also find displays that introduce these ideas in detail. Because there is growing interest in these technologies, many visitors stopped to listen to the explanations provided by the booth staff.

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This is the HIT photovoltaic module, which boasts the world's highest level of energy conversion rate.

IFA 2011

A skeleton model created for demonstration explains how residential fuel cells work in an easy to understand manner. The video also introduces how a research center for residential fuel cells was established in Langen, Germany this July.

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This is the storage battery for homes. There is also a display, which explains how you can "time shift" your energy supply/needs by creating and storing energy during the day to meet energy needs at night.

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Now available in clear! Energy saving, long lasting LED bulbs

IFA 2011

LED bulbs only consume approximately 1/8 of the energy incandescent light bulbs consume, and last about 40 times longer. The benefits they offer have become widely recognized, thus in many parts of the world the production of incandescent light has started to be banned, and many homes have begun to switch to LED bulbs.

There are many LED bulbs on display here at the Panasonic booth. Let me introduce them to you. By the way, these are currently introduced as lighting for stores and other facilities in Europe.

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For example, with respect to lighting for your patios and entrances, one of the advantages of LED bulbs is that they contain hardly any UV rays. This means that they don't attract bugs, and you don't have to clean up after them.

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Because LED bulbs also contain hardly any infrared rays and emit little heat, they are also optimal for lighting fine art and greenery. You can also prevent the room temperature from rising.

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At a glance, these look like incandescent light bulbs we are accustomed to, but they are actually LED bulbs. Panasonic is the only company to incorporate the design of incandescent bulbs to LEDs. I have been told that many people in Europe prefer the natural looking light of incandescent light bulbs, but I am sure these clear LED bulbs that offer very natural lighting will become quite popular here, in Europe.

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The Olympic Games will be held in London next year

IFA 2011

From July 27 to August 12, 2012 the Olympic Summer Games will be held in London, UK's capital. I mentioned in my entry introducing the press conference, but Panasonic will be supporting the first Olympic Games in history to be broadcasted in 3D.

To show its high expectations for the Olympic Games now less than a year away, the Panasonic booth has been decorated in Olympic Games colors. For example, Games footage is being displayed on the 3D Display Monument, and the illustrations dressing the booth also are drawing on the Olympic motif.

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Professional fully integrated twin-lens 3D camera recorder, AG-3DP1, which will be used to shoot the Olympic Games in 3D.

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There is also a small Olympic Games countdown clock (made by Omega) in the Panasonic booth.

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Stage presentation introducing Panasonic's energy solutions

IFA 2011

In the back end of the Energy Solution Zone, there is a space, with solar power generation panels affixed to the exterior wall. Inside you will find a theater with a capacity of 20, where a stage presentation is regularly being held.

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What is unique about the theater is the white objects placed on top of the stage. It seems like boxes of variant sizes have been stacked on top of one another, but when images are projected onto them, they become part of the scene. Let me briefly introduce the stage presentation.

IFA 2011

Panasonic, who aims to become a "Green Innovation Company," is promoting the adoption of renewable energy to help bring about change to our lifestyles and to start a green revolution. What makes this possible is the "comprehensive energy solutions" created by Panasonic's ideas for "creating energy," "storing energy," "saving energy," and "managing energy."

But this is easier said than done, since the supply of renewable energy such as solar power, is not always stable. That is why Panasonic proposes a combination of devices that create energy and store energy, so that you can have a stable supply of energy at home. With this combination, you can "time shift" the energy supply to meet your needs. More specifically, you can store the energy created on a sunny day in storage batteries to use it at night or on a cloudy day.

IFA 2011

Another idea for storing energy incorporates the heat pump. Heat pump technology lets you make use of the heat in the air to boil water with less energy. With this technology, you can boil water during the day when the solar power generation system is creating energy and store it, then use the hot water for heating later. This solution uses heat and energy efficiently, offering you great savings on your electricity bill. Doesn't it seem like a great solution for Europe, where many regions experience very cold winters?

IFA 2011

What plays a central role in Panasonic's "comprehensive energy solutions" is the Home Energy Management System (HEMS), which connects various devices including those that "create energy" and "store energy" in the home together and optimally manages the flow of energy in the entire home. The presentation demonstrated how you can control the devices in your home from the "Smart VIERA." The presentation also introduced the efforts Panasonic is making in the electronic vehicle (EV) business, i.e. various EV devices and infrastructure for charging EV, in preparation for the coming EV era.

IFA 2011

A convenient, comfortable, yet green lifestyle realized by Panasonic's "comprehensive energy solutions." Panasonic will expand the application of these solutions from homes to entire towns. A pilot project underway in Japan is the "Fujisawa Sustainable Smart Town." Every home in this town will be equipped with a solar power generation unit and storage battery. A wide range of services will also be offered to help support a green and comfortable lifestyle by centrally controlling the energy and information network of the entire town. By doing so, CO2 emissions of the entire town can be reduced by 70%, and a safer, more secure town may be realized. Panasonic is also taking part in the development of eco cities in Tianjin and Singapore.

Panasonic's "comprehensive energy solutions" are expanding from homes to towns. The stage presentation well described the concepts that help bring these solutions to life.

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The ever-expanding 3D world

IFA 2011

In the FULL HD 3D Zone, a humongous 3D Display Monument comprised of 52 plasma displays ranging from the 42-inch to the 152-inch welcomes the visitors. Here, visitors will be drawn into the world of 3D images with footage of sports such as the Olympic Games and the beautiful landscapes in Germany.

Many 3D compatible devices were introduced to the marketplace last year, but this world has expanded even further this year.

IFA 2011

This is the 3D shooting corner where you can experience the fun of shooting 3D, and it showcases the professional fully integrated twin-lens 3D camera recorder, AG-3DP1, the 3D compatible camcorder, HDC-Z10000, to be made available this fall, and the 3D compatible LUMIX.

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This is the mini-cinema like exhibit that incorporates a 3D compatible projector and a 100-inch screen. It would be a very cool home theater.

IFA 2011

The 3D compatible Blu-ray Disc(TM) recorder, an already familiar presence in Japan, made its appearance in Europe. I have been told that there isn't that much of a need to record TV programs in Europe and the U.S., but even still there were many people who seemed to be very interested.

IFA 2011

This corner introduces the 2D-3D conversion function. Although it seems a bit different from 3D packaged software, the function really adds a lot of depth. I want to have a go watching footage I shot myself using this function.

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Connect all the TVs in your home together with the DLNA!

IFA 2011

In this corner you will find on showcase, DLNA, which lets you watch programs recorded on the Blu-ray Disc(TM) recorder not only on the TV in your living room, but also TVs in the bedroom, home office, children's rooms, and kitchen via the home network.

DLNA (Digital Living Network Alliance) is a trade group many home electronics and computer manufacturers are members of. If you comply with the DLNA guidelines, although you may have electronics devices from various different manufacturers, you can still enjoy all the digital photos, music, and movies on any TV in your home via the home network. If you live in Japan and have a DIGA or a VIERA, you may know of this function as the "Room Jump Link."

Now, you will be able to enjoy your favorite movie in the home office, watch a cooking program in the kitchen, or watch sports from your bed before you hit the sack. You can use the bits of time you have to enjoy a wide range of content from the room of your choice.

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VIERA Connect enriches your TV viewing experience

IFA 2011

What first pops into your sight when you enter the Panasonic booth is the "Smart VIERA Monument."

Here, you can experience 7 categories of the cloud based Internet TV service, the "VIERA Connect," offers - Video & Movie, Music, Sports, Games, Social Networking, News & Lifestyle, Health & Fitness - and you can also watch a stage presentation.

IFA 2011

Video & Movie
You can watch TV programs from the archives of major broadcasting stations, or watch movies from video on demand selections, so "not having a program you want to watch" may be a thing of the past.

Music
You can search for music you like from radio stations around the world, and also enjoy music videos of your favorite artists. So VIERA Connect also offers new fun and enjoyment to music lovers as well.

Sports
VIERA Connect is full of attractive services for sports fans, such as being able to check sports news and match results any time you want, or being able to watch a match you missed or a match you want to see again.

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Games
Visitors are enjoying playing "Asphalt 5," a very realistic car racing game you can purchase from the VIERA Connect Market. Not only are the graphics beautiful, playing on the large screen makes the game feel even more real and exciting. You can also play the classics, such as "UNO" and have fun with the whole family.

Social Networking
You can use various SNSs such as Facebook on the large screen TV. Panasonic is also contemplating incorporating Twitter in the future, so you can enjoy watching TV while you tweet.

News & Lifestyle
You can check on the weather and the latest news from VIERA Connect whenever you like.

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Health & Fitness
If you combine the VIERA Connect with various health devices, you can exercise while you watch TV, and also check the various data these health devices provide. The VIERA Connect helps you gain a healthy, enjoyable lifestyle without all the fuss.

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New contents are consistently being uploaded to YouTube, Flickr, etc.!

IFA 2011

This year, Panasonic is using a wide range of SNSs to communicate its message. You can watch movies and see photographs from the sites below, so please take a look!

Panasonic Live @ IFA
http://ifa.panasonic.eu/en

YouTube
http://www.youtube.com/PanasonicNewsPortal

Facebook
http://www.facebook.com/PanasonicNewsPortal

Twitter
https://twitter.com/panasonic

Flickr
http://www.flickr.com/photos/panasonic-europe/

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Photo digest - Home AV corner

IFA 2011

Here, you will find 3D compatible Blu-ray Disc(TM) recorders and home theater systems. It is a must-see for movie lovers.

IFA 2011

The visitors are having a go at using an iPad as a remote controller for the Blu-ray Disc(TM) recorder.

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A colorful range of the HC series, mini stereo system popular in Europe, is also on exhibit.

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Photo digest - The VIERA line-up

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Here is the latest line-up of the VIERA, which include plasma displays and LCDs.

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You will also find 3D Eyewear, sporting a new design.

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Photo digest - Micro Four Thirds X lens

Here are 2 interchangeable lenses from the X lens series introduced at the press conference on August 31, which are compatible with the Micro Four Thirds system, a standard adopted by the digital interchangeable lens camera, LUMIX G series. Not only are they mechanical and very compact, they also offer a great power of expression. They complement the compact G series very well.

IFA 2011

(Left) H-PS14042: LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./POWER O.I.S.
(Right) H-PS45175: LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S.

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Photo digest - LUMIX G series

IFA 2011

The LUMIX G series is very popular, so the counter is always surrounded by a large group of people. Perhaps there is a special relationship between the people here and cameras, since Germany is the birthplace of Leica.

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This is the shooting corner for digital cameras and digital camcorders. Visitors here can have a go at shooting beach volley ball players.

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Photo digest - Tesla Roadster

IFA 2011

The electric vehicle the CEO and Chairman of Panasonic Europe, Mr. Laurent Abadie, appeared in at the press conference is this one right here, the Tesla Roadster. It is a very eye-catching presence in the Panasonic booth. Panasonic is working together with Tesla Motors, providing them with its storage battery technology.

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Photo digest - energy solutions have spread from homes to towns

IFA 2011

This is the eco zone, which showcases the wide breadth of energy solutions Panasonic offers. I will tell you more about each solution in the entries to come.

IFA 2011

Using this diorama placed on top of a plasma display, the presenter will introduce Panasonic's "total energy solutions" that have spread from homes to towns.

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Photo digest - 3D Display Monument

IFA 2011

You will find a massive wall of plasma displays, the 3D Display Monument in the Panasonic booth (you might remember the one from last year). It is comprised of 52 plasma displays ranging in size from the 42-inch to the 152-inch.

You can immerse yourself in dynamic 3D images including breathtaking scenes from a sporting match such as the Olympic Games and other amazing 3D images.

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Photo digest - 3D shooting corner

IFA 2011

This is the 3D shooting corner. Here, you will find the professional, fully integrated twin-lens 3D camera recorder, AG-3DP1, which will be introduced to the marketplace before the end of the year, as well as the LUMIX G series + 3D lens and the camcorder + 3D conversion lens, so you will be able to experience the fun and joy of shooting and watching 3D images.

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Photo digest - 3D world corner

IFA 2011
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The world of 3D continues to expand. This corner introduces how exciting and immersive home theaters and gaming can be in 3D, how you can store a wide range of contents on the Blu-ray Disc(TM) recorder, and the 2D-3D conversion function , which lets you transform 2D programs into 3D.

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There is lots of excitement around Panasonic Live @ IFA

IFA 2011

The online live webcasting event I have mentioned a few times already has begun. Audiences can send in their questions about Panasonic products and technologies online, and an expert will respond to these questions in real-time. I am sure you have a question or two you would like to have answered. Why not send them in?

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Photo digest - Network AV corner

IFA 2011

Here, you will find Panasonic's smart solutions for sharing movies and photographs. Panasonic introduces ways to expand the fun with enhanced connectivity, which makes it possible to, for example, watch programs recorded on the living room Blu-ray Disc(TM) recorder in the kitchen or the bedrooms. I will tell you about this in detail at a later time.

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Photo digest - Eco theater

IFA 2011

Here, a stage presentation about Panasonic's various energy solutions is taking place. I will tell you more about it later, but the use of images is very fun and unique.

The photograph below captures the image that is displayed in between the stage presentations. When the presentation isn't taking place, all you see are white boxes stacked on top of one another, but when a projector projects images onto these boxes, it brings to life a truly stereoscopic expression. I will be writing more about this stage presentation, which incorporates a technology called project mapping, in my entry scheduled for September 4.

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IFA 2011
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Photo digest - Smart VIERA Monument

IFA 2011

What is quite an impressive presence in the Panasonic booth is the "Smart VIERA Monument." It is comprised of 7 columns of plasma displays that look as though they have come down from the skies. This introduces the fun ways to enjoy the cloud-based service, VIERA Connect. I will tell you more about it in my entry tomorrow.

iIFA 2011

The uniquely designed Smart VIERA Monument. It stands out even from a distance.

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IFA 2011 has begun!

IFA 2011

Good morning! I am here in Berlin, the capital of Germany. At 10:00 today, IFA 2011 has kicked off.

There are already many visitors here at the Panasonic booth. I will be uploading many entries over the next 6 days, until IFA 2011 ends on the 7th, from this very energetic booth, so please stay tuned!

mino

One day before kick off. The preparations in the Panasonic booth are steadily underway

IFA 2011

Those of you who are planning to come to the Panasonic booth at this year's IFA, head to Hall 5.2 - the same location as last year. Panasonic posters will guide you along the way.

IFA 2011 will finally begin tomorrow at 10:00. Preparations in the Panasonic booth at Messe Berlin are progressing as scheduled, so that it may welcome visitors tomorrow in tip top condition. The stage and seats used yesterday for the press conference have been removed, replaced by product displays. And rehearsals are taking place on some of the stages.

There are many exhibits again that you can touch, feel, and experience for yourself at this year's Panasonic booth. I will tell you all about them starting tomorrow so don't forget to check back in with us!

IFA 2011

The 3D shooting corner, where rehearsals are taking place. You can feel the building sense of anticipation as the big day nears.

mino

"Panasonic Live @ IFA" will finally begin tomorrow!

Patrice, who will be the host of "Panasonic Live @ IFA," introduces the program in a hip, cool fashion. Please take a look.

IFA 2011 will begin tomorrow. And as I have mentioned, an online event, "Panasonic Live @ IFA," will be held starting tomorrow until the 6th at the Panasonic booth.

"Live consulting," which enables people around the world to take part in this event by sending in their queries regarding various Panasonic products and technologies, such as about TVs, digital cameras, or green efforts, to which Panasonic experts will respond, sounds particularly interesting.

The responses from the Panasonic booth will be uploaded on YouTube one after another. And people who take part will have a chance to win tickets to the London 2012 Olympic Games and other fantastic prizes. So don't just sit there! Take part in this event that will connect people around the world with the Panasonic booth at IFA 2011.

mino

The press conference introduced a wide breadth of hot topics such as the 3D broadcast of the Olympic Games!

At 15:00 on August 31, 2011, 2 days before IFA, Panasonic held a press conference, which attracted approximately 500 members of the media.

IFA 2011

At the beginning of the press conference, Mr. Laurent Abadie, CEO and Chairman of Panasonic Europe appeared in style in an electric vehicle (EV) developed by Tesla Motors, Inc., with whom Panasonic collaborates by providing its battery technologies.

IFA 2011

After he explained what the situation was like and Panasonic's achievements in the European market, Mr. Abadie introduced Panasonic's energy solution initiatives in Europe by highlighting the case example in Brindisi province, located in the region of Puglia, Italy. A solar power generation plant was established here in July and numerous HIT photovoltaic modules were installed. Moreover, he also talked about the Fujisawa Sustainable Smart Town, which is a real life demonstration of Panasonic's "energy solutions for entire towns" concept, and spoke about Panasonic's initiatives to expanding its energy solutions business, which is spreading from homes to entire towns.

IFA 2011

Next, Mr. Takumi Kajisha, the Managing Executive Officer of Panasonic Corporation appeared on stage. He announced that Panasonic, the TOP Sponsor* of the London 2012 Olympic Games, signed a partnership agreement with the International Olympic Committee (IOC) and the Olympic Broadcasting Services (OBS) regarding the 3D broadcast of the Games. As such, for the first time in the history the Olympic Games, the Games will be broadcasted in 3D.

* "TOP": The Olympic Partner

IFA 2011

Mr. Kajisha, and Mr. Manolo Romero, the managing director of OBS, and Mr. Vincent Chupin, the vice president of IOC Television and Marketing Services posed for the fully-integrated twin-lens FULL HD 3D camera recorder, "AG-3DP1," which will be used to shoot the Olympic Games in 3D.

Next, Mr. Mamoru Yoshida, the senior vice president of the AVC Networks Company, came on stage. He spoke about the TV business and the TV market, and described Panasonic's strategy for smart TVs. The media seemed especially intrigued by Panasonic's new vision for VIERA, the "Smart VIERA," which will be presented at IFA, and the "VIERA Connect," which is a cloud-based service that uses the Internet.

IFA 2011

Next, a demonstration of the advantages of VIERA Connect such as the ability to tweet while watching a TV program and network games was held. New products such as LUMIX digital cameras especially developed for the European markets were also introduced. In particular, 3D digital camcorders drew much attention.

Panasonic's press conference introduced many eye-opening news, such as the 3D broadcast of the Olympic Games, once again. Many of you may have watched the press conference live online. I will write about the various ideas the press conference introduced, which will be exhibited in the Panasonic booth, in my entries to come, so please stay tuned!

mino

Two more days to go. What does the Panasonic booth look like?

August 31 - Two days before IFA. The morning skies here in Berlin are sunny, partly cloudy. I asked the staff who arrived in Berlin a week ago about the weather, and I was told that it has gotten quite a bit cooler these last couple of days, so it's a bit chilly for a short-sleeved shirt.

I arrived in Berlin yesterday, and today I will begin my exploration of the booth. I arrived at the venue, Messe Berlin, early in the morning. The press conference will be held from 15:00 at the Panasonic booth today, so rehearsals and setup are taking place. Nearly all the products to be displayed have arrived and last minute preparations are underway.

As I have introduced a few times already, the press conference will be streamed live. You can learn about Panasonic's latest news at the same time as journalists and reporters at the press conference, so don't miss out on this great opportunity. Please click on the banner on the left, and take a look.

IFA 2011

This year's Panasonic booth has a refreshing look, using blue, white, and grey as key colors. As the London 2012 Olympic Games is just around the corner, you will see many Games related motifs around the booth.

mino

I arrived in Berlin, the host city of IFA!

In the afternoon of August 30, I arrived at the Tegel Airport in Berlin, Germany, via Helsinki, Finland, traveling all the way from Osaka. In comparison to Osaka, where the climate was quite hot and humid, the temperatures in Berlin are quite cool, and you can get a sense that the short German summer is coming to an end.

IFA 2011

Here are banners I found at the airport. You can see that these banners feature the LUMIX and VIERA.

ifaIFA 2011

IFA will begin in 3 more days. Tomorrow, Panasonic's press conference will take place. As I introduced in my earlier entry, this year the press conference will be streamed live, so please take a look. It will be held from 15:00 to 16:00 local time in Berlin, which is from 22:00 to 23:00 in Japan. I will begin writing my detailed entries about the Panasonic booth at IFA 2011 tomorrow, too.

The time displayed from this entry forward will be the local time in Berlin.

IFA 2011

I found an ad for IFA at the baggage claim.

mino

Let's take part in Panasonic Live @ IFA online!

IFA 2011

With IFA 2011 only a few days away, a very unique online project using social networking sites has begun in Germany. Please take a look at the website.

"Panasonic Live @ IFA" will not only share the latest information about the Panasonic booth at IFA, but it will also provide fun and exciting programs that incorporate many SNSs, allowing many people around the world to take part. Here are some of the activities.

Live streaming of the Panasonic press conference (from 15:00 to 16:00 on August 31, local time in Berlin).

"Live Consulting" involves requesting people around the world to post questions about Panasonic products and technology online, to which a Panasonic specialist will respond by web cast (live streaming from September 2 through 6).

Users can operate the web cameras set up in the Panasonic booth (live streaming).

"Live Consulting," which is a key feature of this project, will be hosted by a popular German TV host so there is high expectation that this event will create quite a buzz. Also, people who send in their questions will be eligible for a chance to win tickets to the London 2012 Olympic Games as well as other fantastic prizes, so please take part! You can send in your questions via SNSs such as Twitter and Facebook, but I will also be covering it on the Cyber Showcase Blog so please stay tuned.

mino

What are the highlights of the Panasonic booth?!

IFA 2011 is only 1 week away. Panasonic published a press release today, which outlines the exhibits and highlights of this year's Panasonic booth at IFA 2011. Let me tell you a little about it.

At this year's IFA 2011, Panasonic will introduce a broad range of products and technologies such as energy solutions, digital AV, and FULL HD 3D.

In the Energy Solutions Zone, Panasonic will present products and technologies that "create energy," "store energy," "save energy," and manage energy, i.e. "home energy management system (HEMS)." In particular, Panasonic will propose energy storage solutions that can help save energy at home and across a wider area. Panasonic will also introduce how energy solutions expand from homes to entire towns to realize a low-carbon society with products and technologies such as electric vehicles and the "Fujisawa Sustainable Smart Town."

In the Digital AV Network Zone, visitors will be able to experience the wide application of VIERA Connect, a cloud-based service that will help create a new TV viewing experience, and the expanding digital AV network world created when TV connects with a wide range of devices, such as DLNA compatible products.

In the FULL HD 3D Zone, Panasonic will use the 3D display monument, which created quite a buzz last year, to introduce an exploding line-up of 3D compatible products. Not only will visitors get to experience latest products such as the FULL HD 3D home theaters, 3D compatible camcorders, 3D compatible Blu-ray Disc™ recorders, sound systems, and 3D projectors, they will also be able to have a go at shooting with cutting-edge digital cameras and camcorders in the 3D shooting corner.

The "Life Innovation Container," which packages together a solar power generation system, storage batteries, and more into a 20ft standard shipping container, will also be introduced as a solution for independently providing electricity to areas without power supply or areas affected by natural disasters.

IFA 2011 is just around the corner. I will be traveling to Berlin on the 30th to tell you about how the preparations are going and what it will be like at the exhibition from on site. Please look forward to my entries from the exhibition hall!

mino

The press conference will be held on August 31 and there will be an online event, too?!

Have you noticed that a countdown banner has appeared on the left hand side of this blog?

If you take a closer look, you will see that a press conference will be held 2 days before IFA's opening day, on August 31, and that a "live online streaming" event will also take place.

What is this "live online streaming" event? I will tell you all about it when the time comes.

mino

IFA boasts a long history, which began back in 1924

This year marks IFA's 51st anniversary. On IFA's official site, you will find a page introducing its chronology. Let me tell you a little about it.

It was back in 1924 that the inaugural "Great German Radio and Photograph Fair," IFA's predecessor, was organized. Products featured at this exhibition were early detectors and vacuum tube radio receivers. By the way, the world's first public radio broadcasting began in 1920. Radio broadcasting must have spread across the world very rapidly. The exhibition back then welcomed 242 exhibitors and 180,000 visitors. Transportation and the type of media available to advertise the exhibition were completely different from what they are now, but it is truly amazing that the exhibition attracted so many people.

Only 4 years after the inaugural exhibition, in 1928, the first television was introduced (the world's very first TV broadcasting, of course in black and white, began in 1941). And in 1937, a color television was showcased (with the world's inaugural color TV broadcasting beginning in 1954). So the exhibition has continued to feature the latest technology that was widely introduced to the marketplace decades later.

IFA has aged alongside advancements in consumer electronics since 87 years ago. I wonder what new topics will be introduced this year. I hope to join people in Berlin and go to Messe Berlin to see for myself.

mino

IFA 2011 will begin on September 2 in Berlin, Germany!

IFA 2011

Hello! This is mino, one of the writers for the Cyber Showcase Blog. I will be in charge of writing entries for the "IFA 2011," a global tradeshow for consumer electronics and home appliances. I have been writing entries for this blog since 2007, and this will be the fourth IFA I will be covering.

IFA is one of the world's largest exhibitions on consumer electronics held annually in Germany's capital, Berlin. Its history dates back to 1924 and it will be celebrating its 51st anniversary this year. In 2008, home appliances were added to the line-up of products offered, further expanding the range of products showcased at the exhibition. Last year, 1,423 companies took part (up 22% from the previous year) and 235,000 visitors (up 5% from the previous year) came to the exhibition.

For Panasonic, IFA, which attracts people from the consumer electronics industry as well as media from all corners of the world, is an important platform for communicating its message to not only the European market, but also to people worldwide. I will be going to Berlin during the exhibition to report about the new ideas and technologies Panasonic will showcase at IFA and I will also be introducing more information about this year's IFA before the exhibition's kick off so please stay tuned!

IFA 2011 (Berlin International Consumer Electronics and Home Appliances Exhibition)
Period: September 2 (Fri) - September 7 (Wed), 2011
Venue: Messe Berlin (Berlin, Germany)
Organizers: gfu (The German Association for Entertainment and Communications Electronics), Messe Berlin GmbH
Official site: http://www.ifa-berlin.com/