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About Panasonic

Corporate History

Panasonic History:
1927

Communication media published


Management through collective wisdom

Inaugural issue of Matsushita Electric Monthly.
Issues of the Matsushita Electric Monthly and Hoichi Kai Magazine.

Not yet fully recovered from the Great Kanto Earthquake, the country was hit by a financial panic in March 1927. Many companies failed due to a lack of financing. Matsushita felt that he needed to maintain strong connections with employees and sales outlets, so he established two periodicals as a medium of communication.
The first issue of Matsushita Electric Monthly was published in November for distribution to retail stores. In the lead article, Matsushita wrote, "We would like you to understand our approach to sales. At the same time, we would also like to hear any comments or suggestions you may have about improvements that can be made."
In December 1927, Matsushita established the HoichiKai Magazine, dedicated to improving understanding among his employees. In a later employee publication, the In-House Review, he stated, "It is for utmost concern to be aware of changes in the company's operations, policies and guideline, and we believe that a thorough knowledge of these matters will be a source of spiritual peace and enlightenment to our employees."
The publication of these magazines by a privately owned company, so soon after its establishment, evidenced Matsushita's concern with corporate communication.

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