Corporate History

The introduction of modem facilities

The pace of activity builds and the company constructs a large, modem factory complex at Kadoma. The foundation of the company is firmly established as the Management Objective takes shape, and the divisional system and other management innovations are born.

Panasonic already had more than 1,200 employees and manufactured more than 200 products at the time Matsushita announced the company's corporate mission in 1932, but this was only a beginning. The factories were expanding their operations, and growth was accelerating. Matsushita decided the company needed a new Head Office and factory complex to meet its future needs. He eventually selected a site northeast of Osaka in rural Kadoma and began construction.
When the company moved into the new 70,000m² facility in July 1933, Matsushita reminded the employees that over expansion could lead to a company's demise, and that the responsibility for the success or failure of the company at that crucial juncture lay on their shoulders.