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Panasonic History:
1951

Matsushita makes his first visit to the United States


Konosuke Matsushita leaves for U.S. visit.

Shift to a global perspective on management

Japanese industry came out of its severe economic doldrums and burst into renewed activity with the general revival of the economy, and sudden demand brought about by the outbreak of the Korean War in June 1950.

In July, Matsushita called a special management policy meeting and announced his plans for the company's reconstruction. At the annual management policy meeting in January 1951, he said that greater specialization would be needed for the company's next period of expansion, and that the company had to change its narrow outlook to a global perspective, considering itself as a global corporate citizen. He asked the employees to start their work for the year with the attitude that the company had just reopened its doors for business. He then left for a three-month tour of the United States to broaden his own perspective, and see how industry operated in the West's most successful economy.
He was surprised by the gap between Japan and the U.S. He saw that his company had much to learn from the American electronics industry. In October, he went to the U.S. again, then on to Europe, returning to Japan in December.
This time he was looking for a partner to form a technical cooperation agreement.

Konosuke Matsushita in New York.

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