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About Panasonic

The Founder Konosuke Matsushita


Chapter 2
The Beginnings of an Electronics Giant

Implementing an autonomous management system - Divisional System: in 1933 at age 38

Explaining the Divisional System

Konosuke devised and instituted a system of autonomous management, dividing his company into three divisions - the first producing radios, the second handling lighting and dry batteries, and the third producing wiring devices, synthetic resins and electro thermal products. Each corporate division had its own administration, and was in charge of its own manufacturing facilities, allowing Konosuke to delegate more responsibility, and offering managers an opportunity to learn all aspects of their business - from product development through sales.

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