Panasonic Konosuke Matsushita Museum

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Konosuke prepared the first trademark for his company in February 1920. One day, Konosuke visited the shrine of Iwashimizu Hachimangu in Kyoto and brought back an arrow that was said to dispel evil. Looking at it, he was inspired to design a trademark that combined the letter “M” for “Matsushita” with an arrow. Thus was Panasonic's first trademark conceived. To Konosuke, this symbol represented powerful movement toward the target and a determination to break through all barriers. The trademark was printed on products, appeared in catalogues and advertisements, and was also used as the company logo. Many of the products on display at the museum carry this historic trademark.

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