From analog to digital.
From picture tubes to plasma display panels.
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The plasma TVs represent the crystallization of our more than 50-year history as a manufacturer of cutting-edge television sets.


What makes human beings perceive certain things as "beautiful"?
We continuously examine this theme, considering how the human eye as well as the brain work.

Are the bright areas too bright?
How about the dark areas?
What about the skin tones of fast-moving people?
Can we make a more vivid screen that requires less energy?

Hm... this is tough.
Nope, let's try again
I want to make it brighter...
This is going to be really hard...
Okay, got this part done, now all we have to do is to take care of the rest.

Wow! We did it!


The plasma display panel that we have developed is made of millions of fine light-emitting pixels.
Guess how many there are?
Six million pixels!! ...
in the case of the Full High Definition plasma TVs.


These pixels, all of them without exception, have to work flawlessly to create this excellent picture.
See how large...
and precise it is?
We take pride in our technology that allows us to manufacture these TVs.
Development and manufacturing. We never compromise in any aspect of production. And this is another example of "Panasonic ideas for life."







