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To bring a smile into every life
is our fondest wish again today.
The starting point of product development at Panasonic.
This is our practice of taking a long, close look at every single person's life.
Devices that make equipment easier to use. Breakthroughs that add new possibilities to everyone's lives. And considerations for enhancing security and safety.
We discover little conveniences and comforts by closely looking at everyone's lives, and craft them carefully into shape.
Our Viera flat panel TVs come in a wide variety of screen sizes, from the 15-inch to 103-inch model,*1 allowing you to choose the perfect size for your home. Every Viera delivers high-quality video and audio, and comes equipped with easy-to-use functions and cutting-edge features. The Full HD Plasma TV PZ700 series in particular was designed to fit your lifestyle. This series is packed with user-friendly features such as high image quality which is gentle on the eyes, easy networking and an environment friendly design.
When using the Viera Link system to connect Panasonic's HD DVD recorder or home theater system to your Viera, your entire setup can be operated with Viera's remote control*1. Recording and volume functions have been made easy-to-use for children and the elderly. Using the HDMI cable*2*3, connections between pieces of equipment have become simple and cable clutter has been eliminated.
LUMIX photos and SD movies can be viewed on Viera by simply inserting an SD card. The PZ700 series in particular makes it easy to enjoy full HD video.
From watching to interacting, Panasonic is changing the way you think about TVs.
Our systems, such as the Viera Link, which realizes simple wiring and an easy-to-use remote control, are created with the users in mind. Along with our products, our systems are the result of the ergonomic analysis of human perception and motion data using experience-simulation tools. Additionally, the opinions and reviews of a range of users were also incorporated. We give in-depth consideration to each of these factors and reflect them in our development. Since our foundation, we have created products with Universal Design in mind so that our products will be easy-to-use by everyone.
We believe that by connecting all the equipment in a house to the Internet, the TV will evolve into an "information window." The TV will become an "entertainment window," through which you can enjoy any video content anytime. By connecting the TV to other rooms, stores, automobiles, mobile phones, etc., it will become a "communication window." It will also be a "security and ecology window," enabling the central control of home security and power management and allowing you to ensure the safety of your family while they're outside the home. Additionally, the TV will become an "ambience window," enriching your living environment. These four "information windows" are our view of the future of TV. In order to realize this view, TV screens must become larger and must have a higher definition.
By turning the TV into an "information window," the possibilities of a new life expand even further.
In Japan, Panasonic has implemented a variety of initiatives to provide safe and peaceful lifestyles. For example, doors can be locked from outside the home using a mobile phone. Owners can check on their pets using a network camera. A bath can be prepared before you arrive home. Through the breaker box, Lifinity (lifestyle reassurance home system) networks and centrally controls a variety of equipment in the home and realizes a more comfortable lifestyle.
The "Neighborhood Security Sensor Network System" protects the safety and security of your neighborhood. Using network cameras and RFID tag technology, the system can be used to check on children on their way home from school and the state of the neighborhood through TVs, computers and mobile phones.
Vacuuming a variety of flooring materials. Preparing meals with various cooking equipment. Washing dirty dishes in dishwashers. Established in Japan in 2001, the LivLa (Lifestyle Value Research Laboratory) researches the ease-of-use of a variety of products and current lifestyle trends from the perspective of the consumer. The Laboratory also conducts final tests just before new products go on sale and long-term testing of products currently being sold.
Additionally, the China Life-Style Research Center, established in Shanghai in 2005, is taking aim at regional differences in lifestyles within China. The Center visits several hundreds of households annually to discover the differing needs of consumers on a regional level.
Panasonic will continue to look at the real lifestyles of consumers throughout the world, exploring issues that neither users nor engineers have noticed and creating new lifestyles.
