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India is fast on its way to becoming a huge market and offers enormous potential. Panasonic is showcasing its comprehensive strength to a broad customer base through a variety of initiatives. In addition to organizing events that allow participants to gain first-hand experience of the Group's products and services in most major cities and regional markets, Panasonic is opening showrooms, strengthening BtoB sales, upgrading and expanding its BtoC product lineup and bolstering sales promotion activities.
Panasonic converted Anchor Electricals Private Limited, a major Electrical Construction Materials (ECM) company in India, into a wholly owned subsidiary in 2009. More recently in May 2012, Anchor acquired a major stake of Firepro Systems Private Limited, an integrated solutions provider for fire protection, security and building management systems for both bolstering its sales of BtoB products such as ECM and fire alarms, and expanding its solutions business including installation and maintenance services.
In April 2011, Panasonic opened its second showroom in India at Bollywood, Mumbai, the heart of the Indian film industry. Showcasing Panasonic's wide ranging products and solutions, this facility aims to further expand the Company's BtoB business.
The new 50ﾟ Hot-Air dryer, one of the many products, designed for the Indian market, was launched by three young actresses who have been selected to promote Panasonic's beauty and healthcare products in India. The Company's wide-ranging promotional initiatives such as roadshows, promotions through mass media and SNSs, are contributing to increased sales.
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