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Panasonic is geared toward promoting an A23 (Attack 2nd and 3rd tier cities) strategy in China in an effort to expand sales.
In addition to China's major cities, which are earmarked as priority markets, the Company will place considerable emphasis on developing business opportunities in regional cities that can be expected to experience future growth.
Panasonic will work diligently to cultivate the China market by opening, upgrading and expanding Panasonic Living Centers, locally oriented stores opened to sell Panasonic products exclusively, while proposing and marketing a range of product groups that provide solutions for the entire home.
Panasonic Living Centers handle not only AV products but also the Group's full lineup of products. Panasonic maintained a network of around 350 centers in China as of March 31, 2012. Looking ahead, the Company will accelerate the pace of new shop openings focusing mainly on inland areas.
In June 2011, owners and managers of Panasonic Living Centers were invited to Shanghai for the 1st Panasonic Living Centers Convention. The convention was a forum for Panasonic to exhibit and display its range of new products and to reconfirm the Company's complete sales and marketing activity support.
Panasonic is actively conducting roadshows in each region of China in order to both exhibit its full range of products and promote immediate sales. Meetings are also held to provide participants with first-hand use and experience of the Group's beauty care and cooking appliance products.
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