Panasonic is pleased to introduce the new Lumix 10.1-megapixel DMC-FX35 with astonishing 25mm ultra-wide-angle LEICA DC lens and 4x optical zoom (equivalent to 25mm to 100 mm on a 35mm film camera), which captures almost double the viewing space at the same shooting distance compared to ordinary 35mm cameras, resulting in remarkable images with unprecedented width and depth. The world-acclaimed FX series pursues high picture quality and unique features in an urbane, sophisticated profile to which the DMC-FX35 proudly joins. The new DMC-FX35 newly integrates the capability of recording 720p HD (high-definition) motion pictures together with its direct output function, allowing users to enjoy watching both still and motion pictures in impressive HD quality on a large-screen HDTV via an optional component cable.

The Intelligent Auto mode, which comprises various shooting-assist functions, has been advanced for the DMC-FX35 by newly adding the Intelligent Exposure feature and Digital Red-eye Correction in addition to the conventional Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection and Quick AF functions. Mega O.I.S. suppresses hand-shake and Intelligent ISO Control prevents motion blur. The Intelligent Scene Selector sets the appropriate scene mode by automatically selecting it from the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Portrait and Night Scenery. The Face Detection system detects human faces to set the focus and appropriate exposure for them automatically. The unwanted red-eye effect caused by the use of the flash can be digitally corrected. The newly added Intelligent Exposure function automatically controls the ISO sensitivity partially to increase the exposure of only the darkened area due to backlighting or insufficient flash lighting to capture the scene as you see it by suppressing the extreme brightness and darkness in the picture. The Quick AF system allows the camera to start focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time. Once you enter iA mode, these multi-capable functions happen automatically so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

The high-performance image-processing LSI has newly entered its fourth generation, to be reborn as Venus Engine IV to assure higher-quality pictures with an advanced signal processing system. The DMC-FX35 boasts a 230,000-dot high-resolution LCD with Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation. Slideshows of captured images now offer a music effect that matches the mood so you can enjoy watching or showing your pictures with emotional impact.

Dressed in a metal-finished panel, the sleek and slim DMC-FX35, a sophisticated camera full of desirable functions, offers the enjoyment of taking snapshots with a fantastic view and fun never before experienced. The DMC-FX35 will be available in silver, black, blue, pink, white and gold, each with a distinctive finish or texture according to its color.*

Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is also further advanced with the inclusion of the Intelligent Exposure feature and digital red-eye correction, integrated in the DMC-FX35. Mega O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control to detect and suppress motion blur are built into all Lumix cameras, as the industry’s most advanced countermeasures against blurring. Both image stabilizing technologies have been further advanced in detection accuracy and correction effect thanks to the new image-processing LSI, Venus Engine IV.

In addition to these two paramount anti-blurring technologies, Panasonic continues pursuing the ideal that anyone at any technical level of photography should be able to take beautiful pictures with ease, by incorporating the Intelligent Auto mode. Increasing the number of scene modes is one thing and taking advantage of them is another, and that’s where the Intelligent Scene Selector comes in. It automatically sets the appropriate scene mode according to the scene you’re going to take from among the most frequently used scene modes, such as Portrait, Scenery, Macro, Night Scenery and Night Portrait mode. The Face Detection system helps the camera to recognize human faces and to focus and set the exposure automatically. Up to 15 faces can be recognized simultaneously. Plus, with the DMC-FX35, the red-eye effect can be digitally corrected automatically. The Quick AF system allows the camera to keep focusing on the subject even without pressing the shutter button halfway, to get the best results from every shooting opportunity by minimizing the AF time.

A newly incorporated Intelligent Exposure function increases the exposure only in under-exposed areas by detecting the brightness level part-by-part in the picture. If the background includes the sky, which tends to be easily washed out, the camera automatically adjusts the aperture and shutter speed to keep the setting slightly under-exposed to prevent wash-out while brightening the darkened area by increasing the ISO only in that area . If the background of an indoor portrait receives insufficient lighting from a flash and becomes dark, the ISO sensitivity is raised in only the low-lit area to make it brighter without causing graininess in the subject's face The result is a picture with well-balanced exposure on the whole.

These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change -- the powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.

All Lumix cameras can take 1920x1080 pixel HD (high-definition) quality photos that perfectly fit a wide-screen (16:9) HDTV for full-screen viewing. The new DMC-FX35 even records dynamic HD motion pictures in 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480).

With newly added HD component output capability, you can enjoy watching still and motion pictures in stunning HD quality taken by your DMC-FX35 by simply connecting the camera to a TV via an optional component cable (DMW-HDC2).

The DMC-FX35 newly provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments. If you make the slideshow with HD photos in 1920 x 1080 pixels, you can also enjoy watching an impressive HD slideshow with music on a large-screen HDTV by using the optional component cable.

A new image-processing LSI, Venus Engine IV, features more advanced signal processing technology for rendering even higher-quality images.

Notably, parallel noise reduction in both luminance signal and chromatic signal processing systems, a technology established by the preceding Venus Engine III, gains a more sophisticated process. First, the luminance noise is two-dimensionally separated into high-frequency and low-frequency noises and only the low-frequency noise, which tends to be conspicuous, is eliminated without affecting the high-frequency noise that greatly influences resolution. Second, the information of the change point between colors is minutely stored for precise determination of edges, thus color bleeding is dramatically suppressed. This not only produces a clearer image in high ISO sensitivity recording, but also faithfully reproduces details in low-lit areas of pictures taken at low ISO sensitivity.

The Venus Engine IV also elevates the detection accuracy and corrective effect in both Mega O.I.S., which prevents hand-shake, and Intelligent ISO Control, which suppresses motion blur.

Featured in the DMC-FX35, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.005 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. In burst shooting mode, the DMC-FX35 can snap 2.5 shots per second at full resolution.* And in High-Speed Burst shooting mode,** it fires off an incredible 6 shots per second. You also get unlimited consecutive shooting,*** which lets you keep shooting until the memory card is full.

The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-FX35 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.****

The DMC-FX35 incorporates an easy-to-see, large, 2.5-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy.

The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The new DMC-FX35 features a variety of functionalities to expand the convenience and fun for users to enjoy taking beautiful pictures.

The energy-efficient Venus Engine IV imaging engine contributes to the long battery life of the DMC-FX35, making it possible to shoot around 290 shots on a single battery charge* despite the large, bright LCD. A total of 21 scene modes help you to take more beautiful pictures in a wide range of situations. Also interesting is the Title Edit* function, which allows text to be input as additional information for the picture, for example, names of children or pets, and travel places. This information, as well as dates, which can be helpful when making a photo album, can be stamped on photos with the Text Stamp function whether you print them yourself at home or have a photo shop do them. Around 50 MB of internal memory is built-in to back up the SDHC/SD Memory Card recording and copying.

As design improvements, all new Lumix cameras incorporate a REC/PLAYBACK mode switch. This helps the photographer to instantly switch between recording and playback modes, while always knowing which mode the camera is in. The GUI (Graphic User Interface) has been upgraded to look more futuristic in terms of design and color while maintaining the visibility of characters.

The major features mentioned above can be quickly understood with the newly installed slideshow program called Demo mode.

The DMC-FX35 is compatible with an optional marine case (DMW-MCFX35) with which users can shoot underwater while scuba diving, etc.