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Sistemas Tècnicos de Loterias del Estado
• Customer — Sistemas Tècnicos de Loterias del Estado
• Delivery location — Multiple sites throughout Spain
• Product to be delivered — 2000+ x 42PS10 with EINS PC
• Delivery date — March, 2008
Panasonic overturned the competition (which included Samsung, Toshiba and LCD panels) to capture the hearts & minds of STL; the company which runs the Spanish Lottery. Just over Two Thousand 42-inch Professional Plasma Displays are to be rolled out across Spain in one of the largest commercial wins in gambling history.
STL are a Public cooperation whose main businesses lie through channels such as Spanish national Lottery, La Quiniela, Lotería Primitiva, Bono Loto, Gordo Primitiva, Euromillones, El Quinigol, Lototurf y Quíntuple, Plus other key Lottery games in Spain.
Sistemas Tècnicos de Loterias del Estado are totally revamping their stores starting with an equipment refresh being lead by Panasonic Plasma Displays. Four and a half thousand shops will have new communication systems and with this new media for advertising it is opening up exciting new communication channels for the STL brand.
Key messages will be updated Lottery results information, STL’s own advertising to promote new games & special offers, & ‘News Spots’ made up of advertising from 3rd party companies (manufacturers & partners)
Due to the importance of this new communication channel to the End User, the owner of the project, Telefonica Soluciones overcame competitive barriers to explain that Panasonic’s Professional Panels were the only choice for the solution required. Flexibility and Professionalism won Panasonic the opportunity to work on this huge project.
Smart, easy communications come in the form of the Panasonic TH-42PS10 with a Slot-In EINS PC (ETX-1312C1000) in every screen. Internal PC’s ensure clean lines & simple control while the Plasma Display fits perfectly into STL’s stylish new stores effortlessly.