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• Customer — Jura Watches
• Delivery location — London, U.K.
• Product to be delivered — 103PF10 x 1
• Delivery date — December, 2007
Jura, the luxury watch retailer, recently invested in a refurbishment which saw the addition of the World's Largest Plasma Display to their AV store, forming an outstanding AV Solution.
The Jura store in London’s Mayfair aims to create a dynamic retail environment that supports the luxury consumer in experiencing brands, challenging traditional forms of luxury retailing with a themed environment and by utilising technology to bring brands alive.
Specialist UK distributor, PSCo, was contracted to install the 220kg plasma manoeuvring it into the store in a protective flight case, securing it onto the walls to ensure a visually stunning experience for visitors. The spectacular display allows the effective communication of specific marketing messages combined with high resolution imagery.
"The plasma screen creates a dramatic visual impact when customers enter the store. We wanted both the largest and the best possible screen available for the focal point and this turned out to be the Panasonic 103-inch model."
Heavy investment in the innovative system has allowed Jura Mayfair to attain the full support of prestigious brands such as Bell & Ross, Girard Perregaux, Bremont, Eberhard, Maurice Lacroix, Porsche Design,
"The brands have fully embraced the concept and have worked hard to provide exceptionally high quality images and content. Our customers really enjoy interacting with the technologies and staff can use the electronic media as a resource to show the extended range and options, beyond the watches on display in the store."