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South Australian Jockey Club
• Customer — South Australian Jokey Club
• Delivery location — Australia
• Product to be delivered — 103FHD, 65FHD, 50HD, 42HD
South Australian Jockey Club partners with Panasonic to create premier entertainment environment.
The South Australian Jockey Club has created a state-of-the-art experience with the installation of Panasonic commercial plasma panels throughout Adelaide's Allan Scott Park to enhance both the racegoing experience and add a new dimension to corporate function areas — including seven 103-inch panels for a breathtaking visual display.
Brenton Wilkinson, Acting Chief Executive, South Australian Jockey Club, said: “We've partnered with Panasonic to install technology to provide an experience for our guests that is second to none, in line with our aim of creating South Australia's premier sporting and entertainment environment.”
The grandstand and corporate facilities have been totally upgraded. A total of 340 commercial plasma panels — in 103-inch, 65-inch, 50-inch and 42-inch screen sizes — provide entertainment and information.
The screens are located on all floors of the grandstand, trackside dining, in bars, gaming venues and restaurants, and VIP and corporate facilities as well as the Stewards' and Jockeys' areas; and have also been installed at the SAJC's two entertainment properties at Morphettville Junction and Cheltenham. Harvey Norman Commercial provided the systems integration service for the venue.
“The screens run a range of content including live racing vision from the track and SKY footage from interstate, betting odds and tote odds, tipster information and advertising,” Brenton Wilkinson added.
“In addition, with 40 per cent of our income generated through functions outside raceday such as weddings and corporate events, an important part of the upgrade was to modernize our VIP pavilions with the 103-inch plasmas. Customers who've booked the Panasonic Pavillion and the Tapestry Pavillion are taking advantage of this. For example, we've mounted a camera so all wedding guests can see the head table on the big screen, and the Plasmas provide excellent resolution for all the content required for seminars such as video and powerpoint.”
Mark Deere-Jones, Director, Business Systems Group, Panasonic Australia, said: “The SAJC has taken full advantage of the Plasma technology available today to create a world-class facility. Panasonic is the only supplier able to provide the flexibility of this range of sizes, and this installation demonstrates the full range of capabilities in one venue.”
“We have also partnered with the SAJC to take advantage of branding opportunities available to Panasonic at the venue. We have a sponsorship agreement that includes a Panasonic raceday, and permanent signage in key locations including the Mounting Yard, the Home Straight, the Panasonic Pavillion, and the Morphettville Junction tower on Anzac Highway.”
The SAJC chose Panasonic's commercial panels because they allowed them to deliver a range of digital content across the venue, as well as providing a quality panel with longevity for the business.
Panasonic's Plasma panels offer outstanding image quality and are highly reliable and expandable, making them ideal for environments where content needs to be communicated in real-time or rapidly updated — such as retail, hospitality and tourism, corporate conferences and boardrooms, public transport, trade shows and advertising. They can be networked and feature interchangeable slots that allow different combinations of terminal boards to be added so the Plasmas can be fully customized to suit specific requirements.