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Midland Square Cinema
• Customer — Midland Square Cinema
• Delivery location — Aichi, Japan
• Product to be delivered — 103FHD x 2
• Delivery date — Feb, 2007
Two 103-inch plasma displays present information at this sophisticated movie theater.
Located in Nagoya's Midland Square commercial complex, which opened in March 2007, Midland Square Cinema is an urban cinema complex that caters to a mature audience, unlike suburban movie theaters that generally target families. It has seven screens of different sizes and seats 1,270 people in all. The interior features a chic color scheme based on white, black and metallic silver.
Combined with genuine-leather seats, the facility emanates a luxurious and soothing mood. Two 103-inch full-HD plasma displays were recently installed to display a variety of information.
LCDs have been used to provide information at a sister facility of the Midland Square Cinema. When the company heard of the release of the 103-inch full-HD plasma display, it started considering its use because it fit so well with the high-quality atmosphere that the new facility was designed to create.
As part of the company's decision-making process, they checked a demo unit to confirm the following advantages.
They gave high marks to the plasma display's performance, and made the final decision to install the units.
The outstanding contrast of the plasma display in bright areas provides clear images in an area with bright natural lighting.