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Greater Union Organisation
• Customer — Greater Union Organisation
• Delivery location — Australia
• Product to be delivered — 42HD - 103FHD (applox. 500 in total)
Greater Union creates ‘entertainment destination’ with nationwide Digital Signage roll-out.
The Greater Union Organisation is leading the growth and development of the cinema industry by implementing innovative and interactive cinema experiences with the installation of digital signage and Plasma screens across its cinemas Australia wide.
As part of its strategy to lead the industry into the digital future, Greater Union is refreshing its 57 cinema complexes across the country. Around 500 Panasonic Plasma screens ranging from 42 inches to 103 inches are being installed with walls of up to 16 screens creating a high-impact display in the main foyer areas. Leading the digital expansion is the newly refurbished Greater Union George Street with the current installation of over 60 Panasonic Plasma screens throughout the complex including walls in the dining area, digital menu boards and a gigantic 103-inch Plasma screen - the largest available in Australia - upon entry into the foyer. “George Street has been transformed to once again be Australia's flagship cinema entertainment destination,” said Robert Flynn, Development Director for AHL Entertainment.
Robert Flynn explained that the Plasma screens would improve communication by creating an exciting and interactive experience for customers. “Greater Union/Birch Carroll and Coyle have begun producing and screening our own TV show, Cinebuzz, for our Plasma screens. The show mixes exclusive red carpet interviews, movie news, trailers and promotions and is hosted by MTV's Darren McMullen and former Channel 9 presenter Sami Lukis. It's another way we can enhance our patrons' overall experience at our cinemas.”
The impact and flexibility of digital signage ranks highly with Greater Union. Mr Flynn added: “Retail studies show dynamic, animated communication tools are more effective than static ones. For example, instead of static light boxes advertising one movie, we can use our screens to promote a different movie at 30-second intervals; and candy bar offers can also be updated. This ensures better, faster communication for cinemagoers.”
Mark Deere-Jones, Director, Panasonic Business Systems, said: “Panasonic has worked with Greater Union and its systems integrator to deliver an innovative and groundbreaking end-to-end digital signage solution.”